The socially differentiated enterprise

Enabled by Accenture Technology Labs

Accenture Technology Labs: Social Media and Social Collaboration Innovation WorkshopIn the not so distant past, the words “social media” elicited eye rolls at the boardroom table. If marketing executives insisted long and loud enough, a company might put up a cursory Facebook page or occasional blog.

Fast forward. Not only is the strategic use of social media a competitive advantage, most companies are racing to see who can become a true socially connected enterprise before their rivals. As with any disruptive technology, first movers who plan ahead can leapfrog competitors. In the case of social media, that means strengthening customer relationships and improving enterprise collaboration.

Externally, homogenous large advertising campaigns and mass marketing are fast becoming relics of the past. The name of the game is customization and relationships. Internally, social technologies are enabling new forms of collaboration, allowing teams to share assets and expertise across the extended enterprise. Social technologies make it possible for even the largest, most globally distributed organizations to improve coordination and alignment amongst teams.

The game has changed . . . and will continue toSocial media is an ever-changing blend of technologies and tactics. It requires skills most traditional businesses will need to develop or acquire. And, as most companies are fast learning, it is not enough just to master the basics of social media and social

collaboration. Differentiation and innovation can mean the difference between a high-performing social enterprise and one that is lackluster.

Examples abound of internal social networks that go unused or create more communication noise. But, when done right, social collaboration should improve collaborative awareness while actually reducing information overload.

Accenture Technology Labs can guide you through the next evolution of social media, helping you craft the strategy and tactics to be a truly socially connected enterprise.

What we offerJoin us for a highly customized, interactive workshop designed to help your executive team harness the power of social technologies to meet its business goals. Maybe you have yet to investigate the possibilities of social media. Or, you might be looking for ways to make your current strategy more impactful. You may be looking to dive into social collaboration for the first time, or searching for ways to drive adoption and increased value from your existing investment in collaboration technologies. We can help your team address how to capitalize on social media in innovative ways, marrying it to your business objectives.

Whether in our cutting-edge space in Silicon Valley or one of our other Innovation Centers around the world, we will provide you the space and distance from your day-to-day to team with us, envisioning how social media can take your organization to the next level. Our ability to draw upon Accenture’s global

network of technology specialists and the right Silicon Valley startups means that you can count on the best specialists at the table. Our team will help yours solve business

challenges with the latest technologies.

Our innovation lens. Our charter is to foster innovation for high performance. Using our experience with emerging technologies, we will help you look at social media in new ways across your enterprise—not just as a relationship builder with customers, but also to foster collaboration across your value chain, with employees and business partners.

Our experience solving business challenges for companies around the globe. Throwing technology at a problem is of no help unless it helps you achieve a business objective. Accenture combines technology and business experience. What results is the convergence of theory and real world implementation, where a breakthrough value proposition is catalyzed by an emerging

technology.

Our ecosystem. When your business success is dependent on marrying business and innovation, you need a strong network of service providers. Accenture’s provider ecosystem includes household names and start-ups not yet on the radar. You benefit from our extensive network of relationships in Silicon Valley and beyond when you team with us.

Contact usTo find out more about our social media workshop, please contact Jamie Bailey at jamie.b.bailey@accenture.com.

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Accenture Technology Labs works

with some of the world’s premiere

organizations to marry business

and technology in innovative ways.

To join the executives who participate

in our Innovation Workshops on

a variety of topics each year,

please contact Jamie Bailey at

jamie.b.bailey@accenture.com.

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About Accenture Technology LabsAccenture Technology Labs, the dedicated technology research and development (R&D) organization within Accenture, has been turning technology innovation into business results for more than 20 years. Our R&D team explores new and emerging technologies to create a vision of how technology will shape the future and invent the next wave of cutting-edge business solutions. Working closely with Accenture’s global network of specialists, Accenture Technology Labs help clients innovate to achieve high performance.

For more information, please visit: www.accenture.com/accenturetechlabs.

About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 249,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US $25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.

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