The Social Web: Yours, Mine, and Ours
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THE SOCIAL WEB Yours, Mine, and Ours Jay Collier• www.batesmedia.net February 25, 2009 Ibrahim Iujaz
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The social Web is changing how we connect and collaborate, but it's not all about tools and technology. What are the human needs driving this transformation, and how can we make online choices that will most benefit our life communities: personal, professional, and civic?
Transcript of The Social Web: Yours, Mine, and Ours
THE SOCIAL WEBYours, Mine, and Ours
Jay Collier• www.batesmedia.netFebruary 25, 2009
Ibrahim Iujaz
• Technology
• Experience
• Exchange
• Choices
woodleywonderworks
tm-tm
Warning!
Each medium “is an
extension of ourselves
... an extension of
consciousness”
Marshall McLuhan, 1964
Clearly Ambiguous
nate steiner
MCLUHAN
Expanding media
Verbal
TelegraphTelephone
RadioTelevision
Cave wallsBamboo slipsParchment
Paper
Movable typePrinting pressPhotograph
Motion pictures
Digital computerNetworks
Personal computerWorld Wide WebWeb 2.0, next?
Evolution of communications technologies
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digitized
~2000
Web mediaand content
hosted locally
Web 1.0
The first Web was “IT”
Phone Television
Businessdata
A WEB SITE
THE WORLD WIDE WEB
Web 1.0 — 1995–2002The first Web was “It”
THE WORLD WIDE WEB
Web 2.0 — 2002–10The next Web was “Yours” and “Mine
Web 1.0
Webmaster required !
Institutional voice !
One-way publishing !
Desktop computing !
Web 2.0
We can all do it
Personal voice
Social collaboration
Access anywhere
THE WORLD WIDE WEB
Web 2.0 — 2002–10The current Web is “Yours” and “Mine
Delicious
WordPress
Wikipedia
YouTubeTwitter
NetVibes
FacebookFlickr
Google Docs
~2007Web 2.0
The next Web was “YOURS” and“MINE”
My
profilesPages and
THE WORLD WIDE WEB
The Next Web — 2010–20The Live Web “Is”
~2014Web 3.0?
(or other buzzword?)
The Live Web “IS”
Share knowledge
Use services
Build connections
US
US US
Web 2.0
We all can do it !
Personal voice !
Social collaboration !
Access anywhere !
Web 3.0/Live Web
Automatic agents
Community voices
Co-created experiences
Intelligent devices
The noosphere is
“an interlinked system
of consciousness
and information”
Pierre Teilhard de Chardin
1955
Jaypeg21
Geosphere
Noosphere
Atmosphere
TEILHARD DE CHARDIN
Layers of experienceEvolution of awareness
Biosphere
wwworks, churkin ms, anomalous4, fdecomite, snickclunk , jing-a-ling
THOUGHT
AIR
CELLS
MOLECULES
“The individual and the
cultural are inextricably
bound by patterns of
relational exchange.”
Ken Wilber, 1981
sallyrye
BreathFood, water
ShelterReproduction
Sleep
FamilyFriendshipIntimacy
Power
DiscourseAchievementRecognition
EsteemConfidence
VisionIntegrity
AuthenticityPresenceReflectionAwareness
WILBER
Patterns of exchangeRelational exchanges with our multiple environments
SAFETY
SECURITY
RESPECT
MEANING
MaterialEmotional
Symbolic
Intuitive
“The future is already
here – it’s just not
evenly distributed.”
William Gibson, 2003
Clearly Ambiguous
“If you understand the
Net Generation, you
will understand
the future”
Don Tapscott, 2008
Clearly AmbiguousPhyllis Graber Jensen
BATES ONLINE MEDIA
Supporting the next generations
• Help people connect with each other, across roles — student, faculty, staff, alumni.
• Help people connect with the ideas that interest them the most: scholarship, research, narratives, events, places, groups, and service.
• Draw constituents and friends into a satisfying and deepening lifelong experience of Bates that reflects and expresses core values.
• Make online ultimately portable, so that people can participate from anywhere, anytime.
BATES ONLINE MEDIA
Principles of an effective online service
• Be dependable – anywhere, any time, any device
• Be intuitive – simple publishing, searching, finding
• Be useful – helpful information and instructions
• Be engaging – appealing, personal, immersive
• Be personalizable – up to date feeds on personal interests
• Be sociable – online spaces for intellectual collaboration
• Be meaningful – insight into what matters to you
Factors that may encourage survival
NATURAL SELECTION
More to watch
• Vimeo — video hosting and community
• DabbleDB — relational databases
• Feedburner — subscriptions and notifications
• Bloglines — news feed reader
• GoogleMaps & Docs — business
“Education is learning
what to grow toward,
what to choose,
what not to choose.”
Abraham Maslow, 1971
Jaypef21
The Social Web
What is your experience of the social Web?
More information: www.batesmedia.net
