The social web for the rest of us, with city of Mechelen as the shining example
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The Social Web for the rest of us (ft. the city of Mechelen as a shining example) Clo Willaerts (@bnox) Jong Voka Mechelen, 20/09/2011 Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/
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My slides for toni
Transcript of The social web for the rest of us, with city of Mechelen as the shining example
The Social Web for the rest of us(ft. the city of Mechelen as a shining example)
Clo Willaerts (@bnox)Jong Voka Mechelen, 20/09/2011
Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
Mechelen! Mechelen!
Facebook.com/stadmechelen
Facebook: first impression
Facebook in Belgium
Users: 4 357 480
UV/mo: 6,2M
Most popular Belgian page:
Facebook: personal profile
Why use Facebook?
1) customer communication: social interaction, customer feedback
2) brand exposure: brands ecosystem
3) traffic to your website (limited effect)
Case: BMW BeLux page
Case: oordopjes group
Tip for profiles: circlehack.com
Tip for pages: Fangager.com
#mechelen on Twitter
Twitter: first impression
Why use Twitter?
1) customer communication: monitoring & managing conversations
2) brand exposure: impact is = what you can get others to say about you
Twitter users
Twitter in Belgium
case: @telenet
case: @flandersdc
Tip: Who To Follow + manageflitter
Youtube.com/stadmechelen
YouTube: first impression
Why use YouTube?
excellent for SEO purposes
strong branding capabilities
responding to customer complaints
Case: LVDE testimonials
Tip: YouTube editor
Flickr.com/stadmechelen
Flickr: first impression
Pic credit: muha... http://www.flickr.com/photos/muha/
Why use Flickr?
Flickr is very much indexed in search engines
creative commons (copyright & licensing)
Case: Maline Graphique
Stad Mechelen on LinkedIn
LinkedIn: first impression
Why use LinkedIn?
1) profile: great for personal branding & vanity searches
2) groups: position yourself as an expert
3) company profiles: employer branding & hiring
Tip: job change notifier
Google+ first impression
Keep learning:conversity.be/blog
