Social Engagement: How ConsumerBell Evolved Social Engagement
The social web, and how to monetise it
description
Transcript of The social web, and how to monetise it
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welcome:
the social weband how to monetise it.
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What is the web?
Where is social media?
How does it fit?
What do we do with it?
How do we monetise it?
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social media!
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Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”
Wikipedia would say: “Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for theco-creation of value.”
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Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?
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There are 65 billion searches done on Google every month! In the last 10 years we have become an information hungry society, and itʼs not going away - can you pipe these searches back to your product or service?
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in the past:
1. B-C2. B-B
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now/new C-C14% trust adverts78% trust peer review
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Everything in business starts with a conversation!
Social media is the conversation - therefore, to monetise the conversation/s and/or social media you need to have a method of piping the intent.
This is as individual as you.
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intent
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intentintent
Context:
Random:
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pipe the
intentand influence the content and sentiment
Listen.
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conclusion:Be part of the conversation, it’s happening anyway.
Understand intent and how to leverage it.
This will allow you to gain traction, add value and monetise social media.
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Q&A