The Social Side of Mobile Health
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Exploring the nature of mobile consumption, creation and connection for health Author: Daniel Hooker, MLIS eHealth Strategy Office, UBC @danhooker
Transcript of The Social Side of Mobile Health
eHealth Strategy Office
The social side of mobile healthExploring the nature of mobile consumption, creation and connection for health
Daniel Hooker, MLISeHealth Strategy Office@danhooker
eHealth Strategy Office
Information is mobile
Health information on mobile devices is
consumedcreatedcontextualconnected
Health information is consumed on mobiles
eHealth Strategy Office
Consumer-targeted
eHealth Strategy Office
Professional-targeted
Health information is created on mobiles
eHealth Strategy Office
Tracking health through behaviour
eHealth Strategy Office
Tracking health through keywords
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Tracking health through sentiment
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Tracking health through location
eHealth Strategy Office
Seemingly unrelated information has a way of becoming useful, too
eHealth Strategy Office
Foursquare
Image courtesy eelx on Flickr.
eHealth Strategy Office
Foursquare, meet hospitals
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Foursquare, meet healthy behaviour
But the true transformative power of mobile is in the users and their communities
eHealth Strategy Office
Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
Science 2010;329(5996) doi: 10.1126/science.1185231
eHealth Strategy Office
Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
”long-tie” networks that spread behaviours quickly but lack redundant exposuresORClustered networks that don’t spread behaviour far, but have layers of exposure
Science 2010;329(5996) doi: 10.1126/science.1185231
Science 2010;329(5996) doi: 10.1126/science.1185231
eHealth Strategy Office
Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
”long-tie” networks that spread behaviours quickly but lack redundant exposuresORClustered networks that don’t spread behaviour far, but have layers of exposure
Science 2010;329(5996) doi: 10.1126/science.1185231
eHealth Strategy Office
Mobile communities for behaviour change
Mobile devices have the potential to be effective in supporting these networks due to two unique, converging factors:
The “always-on” nature
The relationship we create with the device itself
The “always-on” nature
The relationship of user/device
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albums
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albumscars
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albumscars[cell phones]
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Blom and Monk (2003) examined cell phone users’ motivations for personalizing their devices.
Behaviour & Information Technology, 26:3, 237-24doi: 10.1080/01449290500348168
eHealth Strategy Office
User/device relationships
Blom and Monk (2003) examined cell phone users’ motivations for personalizing their devices.
“There are significant positive correlations between the extent of personalization and… enduring emotional effects.”
Behaviour & Information Technology, 26:3, 237-24doi: 10.1080/01449290500348168
eHealth Strategy Office
User/device relationships
Jarvenpaa and Lang (2005) outline the paradoxes of mobile usage
Information Systems Management 22(4) 7-23doi: 10.1201/1078.10580530/45520.22.4.20050901/90026.2
eHealth Strategy Office
User/device relationships
Jarvenpaa and Lang (2005) outline the paradoxes of mobile usage
Does your device empower you?Or enslave you?
Or both?Information Systems Management 22(4) 7-23doi: 10.1201/1078.10580530/45520.22.4.20050901/90026.2
eHealth Strategy Office
User/device relationships
Sherry Turkle at MIT has been a long-time thinker and scholar in this area, and wrote a paper that describes these events as a new form of technology that is “always on, always on you.”
“Always-on/Always-on-you: The Tethered Self.” In Handbook of Mobile Communication Studies, James E. Katz (ed.). MIT Press, 2008.
eHealth Strategy Office
User/device relationships
Sherry Turkle at MIT has been a long-time thinker and scholar in this area, and wrote a paper that describes these events as a new form of technology that is “always on, always on you.”
“We occupy a liminal space between physical life and our life on the screen. We participate in both at the same time.”“Always-on/Always-on-you: The Tethered Self.” In
Handbook of Mobile Communication Studies, James E. Katz (ed.). MIT Press, 2008.
This connection between user and device is becoming stronger all the time
eHealth Strategy Office
eHealth Strategy Office
eHealth Strategy Office
eHealth Strategy Office
Science 2010;329(5996) doi: 10.1126/science.1185231
Science 2010;329(5996) doi: 10.1126/science.1185231
