February 2012

The Social Revolutiontips, examples, resources

Steve Lunceford20 years experience in strategic communications/media relations; 10 in Public Sector

Sprint, Choice Hotels International, NASCAR, BearingPoint, RadioShack, Paramount, the NFL, government agencies worldwide.

Founder of GovTwit.com, 1st and largest social media directory for government.

Co-host of Gov20Radio.com, a weekly podcast about the use of social media in government.

slunceford@deloitte.com

@dslunceford

@GovTwit

Facebook.com/GovTwit

http://www.linkedin.com/in/stevelunceford

Tips Examples

Resources

Market insight

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8% in 2009

Facebook dominates

Users spend more time at FB than any other web brand

Active users are influential• 60% of social media users create

product/service reviews• Consumer-created reviews are preferred

information source for product/service value, price and quality

3 Tips

Learn

Don’t fear failure

Focus on: Objective, Tools, Metrics

OTM

Examples

ListenIf you deal with customer service, can head off potential problems

If you manage internal comms, can lead to practice improvement

If you manage media, can lead to interviews

If you manage operations, can lead to competitive intelligence

Get real-time feedback

What’s your strategy to reach out and engage with reviewers?

Reach an audience that mattersExample: DoD Blogger’s Roundtable

How could you use social tools/channels to better reach parents, educators, administrators? Do you monitor edublogs?

Communicate faster and betterExample: FDA’s 2009 Peanut Recall Example: LAFD on Twitter

Communicate faster and better

How could you curate/share content to become more relevant resource to your target audiences?

Experiment & measure what works

Share success in organization

1. Take the pulse

2. Communicate faster and better

3. Obtain real-time feedback

4. Identify service delivery problems

5. Crowdsource ideas

Tune into social networks

Resources

© 2010 Deloitte Services LP

Deloitte’s annual Technology Trends report examines the ever-evolving landscape of technology put to business use. This year’s theme, Elevate IT for digital business, examines the broad impacts of five technology forces that have influenced our reports over the past several years – analytics, mobility, social, cloud and cyber security.

Tech Trends 2012Elevate IT for digital business

Learn more!deloitte.com/us/techtrends2012

Available for iPad and Android tablets

Making Sense of Social Data Digital exhaust and the next frontier in social data analytics The revolution in sensemaking—in deriving value from data—is having a profound and disruptive effect on everything from supply chains to corporate strategy.

Learn more!deloitte.com/us/deloittereview

Available for iPad

Social BusinessBeyond the buzz

Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside your

organization to drive performance.

Learn more!deloitte.com/us/socialbusiness

Measurement (& other) resources+ Navy SlideShare:

http://slideshare.net/USNavySocialMedia

+ Radian6 eBooks & blog: http://Radian6.com

+ 1 Metric, 1 Minute YouTube series: http://bit.ly/1met1min

+ Dan Zarrella: http://danzarrella.com/

+ Hubspot: http://www.slideshare.net/HubSpot/social-media-monitoring-in-10-minutes-a-day

+ A Wiki of Social Media Monitoring Solutions (http://wiki.kenburbary.com/)

+ Google Trends (and other helpful GOOG search analytic links) http://www.google.com/intl/en/press/zeitgeist/index.html

+ http://delicious.com/dslunceford/monitoring & http://delicious.com/dslunceford/measurement

+ Education hashtags used on Twitter: http://www.cybraryman.com/edhashtags.html

+ Education Twitter chat calendar:http://

davidwees.com/content/educational-chats-twitter

+ YOUR PEERS!

Q & A