1. The Social Media spectrum An idea box for B2B (and B2C)9/12/2013

2. Forget Social, Think Content and Connections261 million decision makers use social networks Decision makers and senior decision makers are more engaged than the average user on social mediaConversations on social media are the most influential channel for (Sr.) decision makers (Tom Smith, CEO, GlobalWebIndex)2 3. Its not about the box, its about the chocolate!The customer expects value for attention spent. Give him valuable content. 3 4. Tell Your Story Share your experienceHumanize your brand, go where your customers are and tell the story through customer experiences.4 5. 5 6. The Classics6 7. 7 Classics evolve too. So keeping up-to-date on features is probably a good idea. 8. If youre in the service or knowledge business, slideshare is a powerful platform to share what you know8 9. Video & Photo sharing9 10. Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago. (and this was 2010) (Video in the C-Suite, Forbes Insights)10 11. 11 12. 12 13. 13 14. 14 15. Lowe has got 3.5 Million followers on Pinterest15 16. 16 17. 17 18. 18 19. According to Dunkin Donuts, each #DunkinReplay Vine delivers as many impressions as a comparable TV spot (at significantly less cost). 19 20. CrowdsourcingThe Wisdom of Crowds James Surowiecki20 21. 21 22. 22 23. 23 24. 24 25. 25 26. 26 27. Quantified Self27 28. Its an emotional connection to myself, and my achievement, and my friends. Weve now created an entire ecosystem of services that complement the product. 28 (NIKE VP Digital Sport Stefan Olander) 29. 29 30. Content Creation & Curation30 31. Flipboard is primarily an App. 6 Billion Pages Flipped a Month. If youre a publisher flipboard is a must.31 32. Its a pitty this isnt from Nikon itself. But theyre working on it. 32 33. 33 34. 34 35. 35 36. Whats next? Wearables ? LBS, NFC ? The internet of things ?36 37. http://www.youtube.com/watch?v=Pfgml VxLC9w&feature=c4-overviewvl&list=PL363989F7BCF53A3637 38. Thank You for Listening Questions ?38