The social media revolution…
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The social media revolution… When I was a kid, the term technology used to be something that common public cannot understand and access with ease. I still remember the day when I saw a cell phone for the first time, and I was totally nervous to even touch it. But from then and now - when we are standing in the digital era, technology became a necessary from luxury. Revolutions always changed the mindset of the world. The digital revolutions also had the same influence on people across the globe. Specifically in the sphere of communication among people, from the radio age to the present social media age, things have changed drastically. The Internet boom paved way for many communication platforms to come up with new and wonderful ideas. Social media platforms are one among those, that received utmost acceptance from people. It collapsed the geographical boundaries which divided human beings and brought us all under single roof. No matter which ever background, color, religion, nation, creed you belong to, social media forums always have a space for you. It all started as a platform for communication among peers and friends, but now the little guy is a grown up adult who possesses the decision making powers. It is through social media marketing that these days, most of the businesses take place. Conventional marketers wonder, even today, that what made this drastic change. The growth and development of social media networking are the result of its reach, especially to the targeted people or consumers. If we look at business via social media, the marketers get statistics of their potential customers that the conventional system of marketing fails to provide. How far these stats help you in your business, is a very clear element that does not require any explanation. From small companies to biggies in the business are extremely keen to have a presence on social media and social media marketing . Since customers are the key for any business, keeping them engaged, attracted and informed is the main way to drive traffic – technically – to the company’s social profiles or website. This ensures the
Transcript of The social media revolution…
The social media revolution…
When I was a kid, the term technology used to be something that common public cannot understand and access with ease. I still remember the day when I saw a cell phone for the first time, and I was totally nervous to even touch it. But from then and now - when we are standing in the digital era, technology became a necessary from luxury.
Revolutions always changed the mindset of the world. The digital revolutions also had the same influence on people across the globe. Specifically in the sphere of communication among people, from the radio age to the present social media age, things have changed drastically.
The Internet boom paved way for many communication platforms to come up with new and wonderful ideas. Social media platforms are one among those, that received utmost acceptance from people. It collapsed the geographical boundaries which divided human beings and brought us all under single roof. No matter which ever background, color, religion, nation, creed you belong to, social media forums always have a space for you.
It all started as a platform for communication among peers and friends, but now the little guy is a grown up adult who possesses the decision making powers. It is through social media marketing that these days, most of the businesses take place. Conventional marketers wonder, even today, that what made this drastic change.
The growth and development of social media networking are the result of its reach, especially to the targeted people or consumers. If we look at business via social media, the marketers get statistics of their potential customers that the conventional system of marketing fails to provide. How far these stats help you in your business, is a very clear element that does not require any explanation.
From small companies to biggies in the business are extremely keen to have a presence on social media and social media marketing. Since customers are the key for any business, keeping them engaged, attracted and informed is the main way to drive traffic – technically – to the company’s social profiles or website. This ensures the maximum amount of positive conversions as the majority is the target groups.
Customer engagement is the contemporary means to attract and retain consumers to fight market competition. According to marketers the business oath of this digital era is ‘the more you engage your customers, the better you get as ROI (return on investment).
