Analyzing the social marketing

environment

Marketing Environment

• Marketing environment consists of forces that directly or indirectly influence the organization’s marketing activities

Internal Environment

• Internal Environment : The internal Environment is located within the organization.– Organizational

objectives– Organizational resources– Organization structure

External Environment

• External Environment forces are located outside the organization and are uncontrollable to a large extent– Demography– Economy– Competition– Technology– Politics– Natural forces

Organizational Structure

Promotion Product

Consumer

PlacePrice

Res

ourc

es

Obj

ectiv

es

Demography

Com

modities

Pol

itics

SWOT Analysis

• The overall evaluation of organization's strengths, weakness, opportunities, and threats is called SWOT analysis.

What is social marketing environment?• It is the set of forces that

are external to the social change campaign and that impinge on its ability to develop and maintain successful influence on its target adopters.

Panther Premium Condoms SWOT Analysis

New packaging, new campaigns, revised pricing, good distribution network, donor funded condom, Plain condom, near expiry product, old stock still in the market, donor supported Condom, Product diversification, area for market expansion, growing economy, stable government, Lack of entry barrier, MRP of other commercial

brands not indicated, lack of money for communication campaigns

SWOT Analysis Of Panther Condoms

Strength Weakness

Opportunity

Threat

New packaging, new campaigns, revised pricing, good distribution network, donor funded

Plain condom, near expiry product, old stock still in the market, donor supported condom

Product diversification, area for market expansion, growing economy, stable government

Lack of entry barrier, MRP of other commercial brands not indicated, lack of money for communication campaigns

Exercise 1

Participants to be divided in 5 group and conduct SWOT analysis of Multi Purpose Resource Centers (MPRC) in The following districts• Morang, Sunsari, Kapilbastu,

Banke and Bardiya

Issues Analysis

In this section the participant

uses the strengths/weakness to

define the main issues that the

marketing strategy must address

Nepal CRS Company, 2008 - Marketing Strategy Training to FPAN MPRC Staff

Thanks