the social care leader with products that drive brands and ......double page spread full page...

the social care leaderwith products that drivebrands and innovations

2019

media pack

multi-media product offerings

caring timesCaring Times is regarded as the leading care home publicationand the one advertisers should consider first in their search for amarketing partner.

Caring Times contains news, analysis, business and financialpages, property market information, expert professional advice, people and quality care company profiles, product reviews, general features and much, much more!

Caring Times is the longest established publication with themost experience in the sector.

the leading care home publication

experienceCaring Times has been published for over 30 years making itthe most recognised brand in the sector.

Geoff Hodgson has edited Caring Times for 20 years makinghim easily the most experienced and respected Editorin the sector.

Editor-in-Chief for 30 years is Dr Richard Hawkins, a practising doctorwith a huge network of contacts often asked to chair key events andmake presentations.

• advertising opportunitiesin the monthly publication of Caring Times and the bimonthly Journal of Dementia Care

• insert, onsert and cover position opportunitiesin both Caring Times and our sister publication the Journal of Dementia Care

• website advertising opportunitiesvia our highly respected online portal careinfo.org

• social media outreach opportunitieswith an approximate following of over 12,800 people across our social media channels(June 2018), including Facebook: @CaringTimes and Twitter: @Caring_Times

• sponsorship opportunitiesincluding the National Care Awards, National Dementia Care Awards, Caring Times SpecialFeatures and approximately thirty residential events in the care and dementia sectors

• exhibition stand opportunitiesat key events in the care and dementia sectors including Europe’s largest annual dementia-focused specialist event: the UK Dementia Congress.

We reach out to private companies, public companies, not-for-profit organisations and charities working in the long term care sector. Additionally we target financial institutions, architects, inspection andregistration authorities, consultants, business transfer agents and otherprofessionals and organisations serving the market.

circulationCaring Times is publish monthly and has an ABC of 11,000 (July 2016 - July 2017)We focus on the larger care homes with 20 or more beds, which have thegreater purchasing budgets. Based on our August 2017 Reader Survey,our total readership is 80,000. According to CQC, there are 18,464 registered care homes in the UK.

There is a huge pass-on readership for Caring Times:

• 91% of Caring Times readers pass their copy to a colleague/s• Each indivdual copy of Caring Times is read by 6 people, on average• The average number of Caring Times readers per issue is 80,000.

valued editorial environmentCaring Times wants to stand out and ensure therefore that your marketing is noticed:

• Unique size• Well researched format that offers a suitable editorial environment forall your marketing needs• Up-front News section which offers popular early positions• Review and Columnist sections which offer knowledgeable readers in-depth and challenging analysis• Business and property section offers a targeted audience to supplierswith an interest in this area• Product News offers suppliers an opportunity to highlight new products• Highly respected, popular Special Features offer suppliers unique sponsorship and advertising opportunities to reach targeted audiences.

the market you reach

“ ”Testimonial

I have been dealing with Caring Times for over 22 yearsand to me it is still a leading magazine in the

healthcare market. The magazine is easy to read andvery informative. As a manufacturer we are pleased

with the leads we get as a result of advertising

Derek Timoney, Medicare Systems Ltd

The Caring Times portfolio is the widest and most respected in the sector, able to satisfy a wide range of marketing needs. We encourage ourpartners to mix and match to make the most cost effective use of theirbudget. In addition to Caring Times there is:

21st national care awards 2019 For the last 21 years (November each year) the largest, most appreciatedand respected Awards have offered sponsorship and other opportunitiesto our marketing partners. The six month campaign culminates in the sector’s most prestigious annual event – the Gala Night – for over sevenhundred people at the London Hilton Metropole.

For sponsorship opportunities contact Caroline Bowern on [email protected]

uk dementia congressRecognising the huge impact of dementia on society today and workingwith Caring Times’ sister publication the Journal of Dementia Care, theCongress has been built into the largest (800 delegates) dementia-focused annual (November) event in the UK. It offers unparalleled exhibition, advertising, sponsorship, insert opportunities to all markets interested in the rapidly expanding dementia and care home sectors.


national dementia care awardsWe are delighted to announce that National Dementia Care Awards will return in 2019 fortheir tenth consecutive year, at Doncaster Racecourse. The Awards were created to celebrate the very best people in dementia care,culminating in our prestigious and glitteringGala Dinner on 7 November 2019 – as part of the14th UK Dementia Congress. We are proud tohighlight excellence and innovation, and to havethe opportunity to celebrate those who provideconsistently outstanding care.


un ique market ing por t fo l io

specialist eventsCaring Times and The Journal of Dementia Care run a number of wellknown annual specialist conferences:

• Best Practice in the Care Home Sector Conference• Young Dementia, in association with YoungDementia UK• Annual Care Conference for Wales• UK Dementia Congress (November)• Bespoke events (including talks, courses and seminars) aimed at carefullytargetted audiences• Bespoke events tailored to sponsors’ individual requirements.

careinfo.orgThis highly respected magazine portal is the longest established in the sector offering superb opportunities for sponsorship and other advertising.

on l ine por ta l

dementia specialPublished in the November issue of Caring Times to link inwith our UK Dementia Congress. The issue is additionally distributed at the event in all delegate bags. It provides an opportunity for any companies associated with Dementia totarget their key market.


company profiles/case studiesCaring Times successfully introduced the opportunity forlong term care providers and manufacturers to buy a Company Profile or Case Study in Caring Times. These have worked extremely well providing a great opportunity to promote your business.


regular monthly featuresEach month we focus specialist features (please refer to our annualfeatures list in this pack). There are opportunities to buy space in the feature or to sponsor a feature.


“ ”

spec ia l i s t a reas

Testimonial We have worked closely with the team at Caring Times,on behalf of our clients, for a number of years now andhave always found them to be proactive, helpful and dedicated. They really care about what they do and

about adding value to the care sector –we always know that our clients’ campaigns are in safe

hands. We look forward to a continued working relationship with Caring Times

Jacqui Atkinson, Associate Director, William Murray Communications

sur veys and research

Caring Times was the first publication to conduct a regular reader survey:

read by senior executives

• 23% of our readers are owners or directors• 69% of our readers are manager/matrons• 81% of our readers are those responsible for making

purchasing decisions.

readers are experienced

• 84% of our readers are have worked in the sector for five or more years.

readers have widespread interests

• 71% are involved in dementia care• 29% are work with people with learning difficulties• 28% are involved in sheltered housing/assisted living• 13% are involved in domiciliary care.

valued by its readers

• 98% read Caring Times to keep up to date• 92% read Caring Times as a source of information and advice • 67% read Caring Times to ensure they follow good practice• 89% read Caring Times Product Pages• 96% regard Caring Times Training Features as ‘important’• Almost a third (33%) read Caring Times for its advertising content• 49% of Caring Times readers spent 10-30 minutes reading each

issue and a further 49% spend more than 30 minutes• 84% of Caring Times readers find the publication ‘readable, clear

and enjoyable’• Caring Times readers are actively looking to purchase equipment

in the next 12 months including uniforms and clothing, furniture(bedroom/lounge/dining/ garden), infection control products,catering equipment, laundry equipment, bathroom equipment,training packages and softwear.

• innovations in care equipment

• bathroom equipment

• care home marketing

• care sector Insurance

• catering equipment

• cleaning & hygiene products

• clothes labelling

• compliance systems

• DBS and pre-employment checks

• dementia

• domestic appliances

• e-learning

• entertainment

• falls prevention

• fire safety & security

• food/nutrition

• furnishing, interiors and design

• health care products

• heating and low surface

temperature radiators

• I.T services

• laundry

• lighting

• linens

• nursecall systems

• software

• staff recruitment

• technology

• training

• uniforms & workwear

• waste management

regu la r features

copy deadlines 2019issue published booking ad copy

on deadline deadline

January 19/12/18 07/12/18 12/12/18

February 20/01/19 11/01/19 15/01/19

March 18/02/19 11/02/19 15/02/19

April 20/03/19 11/03/19 15/03/19

May 19/04/19 11/04/19 15/04/19

June 20/05/19 10/05/19 15/05/19

July/August 20/06/19 11/06/19 14/06/19

September 20/08/19 11/08/19 15/08/19

October 20/09/19 11/09/19 15/09/19

November 20/10/19 11/10/19 15/10/19

December 20/11/19 11/11/19 15/11/19

January 2020 16/12/19 07/12/19 11/12/19

Individually tailored and bespoke features are also available on request.For sponsorship opportunities contact Caroline Bowern on [email protected]

market ing packages

package oneOnline Banner @ www.careinfo.orgEighth Page advertorialEighth Page editorialCost = £690 + VAT

package twoOnline Banner @ www.careinfo.orgQuarter Page advertorialQuarter Page editorialCost = £890 + VAT

package threeOnline Banner @ www.careinfo.orgHalf Page advertorialHalf Page editorialCost = £1190 + VAT

package fourOnline Banner @ www.careinfo.orgInsert (One Page)Half Page advertorialHalf Page editorialCost = £1450 + VAT

package fiveOnline Banner @ www.careinfo.orgFull Page advertorialFull Page editorialCost = £1790 + VAT

package sixOnline Banner @ www.careinfo.orgInsert (Single Page)Full Page advertorialFull Page editorialCost = £2290 + VAT

package sevenOnline Banner @ www.careinfo.orgInsert (Six Page A5 Brochure)Full Page advertorialFull Page editorialCost = £2900 + VAT


ad pos i t ions

double page spread

full page

quarter page

eighth page

false cover

half page

trim size 278mm x 456mmwith bleed (3mm) 284mm x 462mm

trim size 278mm x 228mmwith bleed (3mm) 284mm x 234mmtype area 250mm x 195mm

vertical 250mm x 95mmhorizontal 123mm x 195mm



trim size 278mm x 456mmwith bleed (3mm) 284mm x 462mm

adver t is ing

electronic specificationsMaterial must be supplied in one of the following formats: press-readyPDF; TIFF; EPS; or QuarkXPress 9 with all fonts and images supplied (images as TIFF or EPS). All images must be in CMYK, greyscale or monoformat (not RGB), at 300dpi. We can accept files via email (max.attachment size 10Mb) - for largerfiles please use Dropbox or a similar service such as Mailbigfile.com.NOTE If material received does not meet these criteria, we reservethe right to levy a handling charge. This will automatically apply tofiles supplied in Microsoft Word or Publisher format unless prior arrangements have been made.

rate card

Four Page False Cover £6900

Double Page Spread £4710

Full Page £2500

Half Page £1370

Quarter Page £780

Eighth Page £430

Product News Entry £180

Insert (A5) £140 per 1000 up to 10g

+ £10 for each additional 10g

Onsert (A5) POA

Cover Positions POA

All rates listed are excluding VAT. Series rates available on application.For full details contact Caroline Bowern on [email protected]

Print is as impactful as ever, with impressive performance levelsespecially when intergrated into a cross-channel, onsert and insert campaign with the Caring Times.

reach the right audienceContact Advertisement and Sales Director, Caroline Bowern to discuss your advertising or sponsorship requirements on [email protected]

terms and conditions of acceptanceCaring Times is published by Hawker Publications Ltd. In these conditions “Publisher” means Hawker Publications Ltd and “Advertiser”means the party booking space and who is responsible for payment (ie The advertiser or his agent)

1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal with advertisements submitted to him at his absolutediscretion and without explanation. All advertisements submitted mustcomply with the British Code of Advertising Practice. It is the responsibility of the Advertiser to ensure that his advertisement islegal, decent, honest and truthful.

2. The Publisher reserves the right to increase advertisement rates atany time, and is in no circumstances bound to publish future advertisements on accepted or similar terms.

3. The Publisher will not be liable for any loss or damage consequentialor otherwise occasioned by error, late publication or the failure of anadvertisement to appear from any cause whatsoever.

4. The Advertiser will indemnify the Publisher against any damageand/or loss or expense which the Publisher may incur as a direct or indirect consequence of the advertisers announcement.

5. The Advertiser must supply copy without application from the publisher. In the event of copy instructions not being received by thecopy date the Publisher reserves the right to repeat the copy lastused. If no copy is available, the Publisher reserves the right to chargethe full rate for the advertisement as booked, even though an advertisement does not appear in the publication.

6. The Advertiser must inform the Publisher immediately of any errors intheir advertisement. The Publisher accepts no responsibility for errorsunless he or his agents have set the advertisement from copy supplied. Any allowance for errors will not be made after the advertisement has previously appeared in the magazine.

7. The Advertiser shall be responsible for the insurance of all artwork,colour separated film, computer discs or any form of advertisementmaterial delivered to the Publisher. The Publisher accepts no liabilityfor any loss or damage to such material.

8. Cancellation of orders for advertising space must be received 8 clearweeks prior to date of publication. The Publisher reserves the right torefuse any stop-orders, cancellations or transfers unless they are received prior to cancellation date.

9. An advertisement booking is binding regardless of whether it is givenverbally or in writing. All advertisement bookings will be acknowledged by the publishers within 28 days of booking.

10. Unless otherwise agreed in writing by the Publisher all orders are subject to the above stated conditions.

T&C’s

the social care leader with products that drive brands and ......double page spread full page...

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