THE SLUMBERING GIANT OF MEDICAL TRAVEL
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Transcript of THE SLUMBERING GIANT OF MEDICAL TRAVEL
THE SLUMBERING GIANT OF MEDICAL TRAVEL
KEITH POLLARD, CEO Intuition Communication
WHAT WE DO… UK
WHAT WE DO… OVERSEAS
“THE ONLY BRIT IN THE CONFERENCE”
INTERNATIONAL PATIENTS…
BUPA CROMWELL50% INTERNATIONAL
HCA HOSPITALS20% INTERNATIONAL
GREAT ORMOND STREET95% INTERNATIONAL
THE LONDON MARKET
Private Hospitals NHS Private Units0
100
200
300
400
500
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700
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717
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184
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InternationalUK£272m
£901m
INTERNATIONAL PATIENT REVENUE (FOR HOSPITALS)
£257m
UK: INBOUND MEDICAL TOURISTS
2005 2006 2007 2008 2009 2010 2011 2012 20130
10,00020,00030,00040,00050,00060,00070,00080,00090,000
100,000
50,000
66,000 64,000 61,00051,000 52,000
58,000 62,00053,000
International Passenger Survey
WHAT’S GOING ON IN THE MEDICAL TRAVEL WORLD?
THE MEDICAL TRAVEL MARKET
DUBAI
DUBAI HEALTHCARE CITY
OUTBOUND FROM DUBAI
Germany; 43%
Thailand; 21%
UK; 11%
India; 9%
USA; 4%Singapore; 4%
Other; 8%
Most popular destinations
TURKEY
TURKEY
MALAYSIA
MALAYSIA HEALTHCARE• 42 staff• Government
funded• Support of
Private Hospitals Association
• 5 offices abroad
MALAYSIA HEALTHCARE
MALAYSIA: THE NUMBERS
2010 2011 2012 20130
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
393,000
583,000
672,000 700,000
Inbound medical tourists
IS MALAYSIA A THREAT?
IS MALAYSIA A THREAT?
THE MEDICAL TOURISM CLUSTER
THE CLUSTER CONCEPT
THE MEDICAL TOURISM CLUSTER
CLUSTER1+1 = 3
BRAND
MARKETING
STANDARDS
SERVICES
LET’S DO IT IN HEALTHCARE…
“Where do you go for great health care in Las Vegas?”
“The airport…...”
HEALTHCARE IN BAVARIA
WORKING TOGETHER
WHERE IS THE BIGGEST MEDICAL TOURISM CLUSTER IN THE WORLD?
QUESTIONS FOR SUE TO POSE
SHOULD WE TRY TO CREATE A HARLEY STREET “CLUSTER”
• Response 1: GREAT IDEA• Response 2: GOOD IDEA• Response 3: UNDECIDED• Response 4: POOR IDEA• Response 5: WASTE OF TIME
SHOULD WE FOCUS ON HARLEY STREET, LONDON OR THE UK?
• Response 1: HARLEY STREET• Response 2: LONDON• Response 2: UK