The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaar in Jerusalem
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Transcript of The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaar in Jerusalem
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The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaar in Jerusalem
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Introduction
• America House, the U.S. Consulate General's cultural center in East Jerusalem, hosted the 2nd
Annual Women's Micro-Enterprise Bazaar and Fashion Show on December 15, at the
Ambassador Hotel.
• The bazaar featured handicrafts produced by Palestinian women from the West Bank, Gaza Strip,
and East Jerusalem. Over 35 Palestinian women entrepreneurs exhibited traditional Palestinian
embroidery, hand-made soap, jewellery, foodstuffs, ceramics, and stone- and glass-ware. These
are my observations from meeting the women.
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• Originated in the production of indigenous basic utensils, using materials such as: clay, glass, straw, wood and cane.
• The increasing importance of Palestine as a destination for tourists and religious pilgrims has stimulated development of handicraft industries producing for local and international markets.
Historical origin and overview
Source: “Palestinian Industries.” Ministry of National Economy, 2004.
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• Palestinian artisans incorporate local and imported designs in the production of:– olive, – wood and mother-of-pearl souvenirs– crosses– Christmas tree ornaments– Nativity scene sets, – Islamic motifs and jewellery items bearing the insignia of the Holy
Land– (hand made) glass– rug weaving – fine painted ceramic tiles and pottery
Types of handicrafts
Source: “Palestinian Industries.” Ministry of National Economy, 2004.
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• Retail outlets mostly found in Jerusalem, Bethlehem, Hebron and Gaza City
• Handicraft industries are continuing to flourish and they seem to be growing extensively each year.
Outlets…
Source: “Palestinian Industries.” Ministry of National Economy, 2004.
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My photos from the bazaar
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Earthenware
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Soap made from olive oil
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Baskets from olive wood
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Wallets
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Purses & jewellery boxes
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Bed linens
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Personality & language• Almost all were shy, lacking sales experience
• Arabic-speaking sellers and English-speaker buyers … sometimes there is more information needed then just the price of the product
Notes on the entrepreneurs
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Sales techniques • Unable (or unwilling) to negotiate prices
• In the case of linens, unwilling to separate products and sell per item – for example I wanted a pillowcase, but I had no need for an entire set. If it’s handmade, I didn’t understand the problem in just selling the pillowcase, but it seemed like her and other entrepreneurs are pushing for a big sale, but sometimes customers may walk away.
Notes on the entrepreneurs
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Unaccustomed to answering certain questions • Unable to offer details about the production of the sales item
(e.g. I asked one lady where the cocoa in the chocolate originated came from, but she didn’t know. Another entrepreneur didn’t know where the coffee came from that she was using in her ‘medical coffees’ that she mixed with orange zest or ginger).
• Little details, but these are important questions that we Westerners ask, but these entrepreneurs seemed unaccustomed to such queries. It’s not always just about the price!
Notes on the entrepreneurs
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The shy entrepreneur: observations from the 2nd Annual Micro-enterprise bazaar in Jerusalem
CREDITSResearched by: Andrew Bacchus
www.streetecology.com www.facebook.com/streetecology
Research made possible by a grant from the Lebovic Foundation at The University of Waterloo in Waterloo, Canada.