The Shusher AF Workshop PRESENTATION

12
The Shusher: Marketing the Mundane Holly May, Library Director Air Combat Command, Moody AFB Georgia

description

 

Transcript of The Shusher AF Workshop PRESENTATION

  • 1. The Shusher: Marketing the Mundane Holly May, Library DirectorAir Combat Command, Moody AFB Georgia

2. Hey, I've got a great idea! I wish patrons knew more about basic library services! 3. Inspiration 4. Librarian- stereotype-bashing super heroine Graphic & edgy ad campaign Aimed at the 18 - 28 demographic New ad every 2 months featuring a specific library product or service 5. Research The Complete IdiotsGuide to Creating a GraphicNovelMaking Comics:Storytelling Secrets ofComics, Manga and GraphicNovels99 Ways To Tell A Story:Exercises in StyleOodles & oodles of graphicnovels 6. Brainstorm Doodle, sketch, draw Cut & paste Trace Storyboard Script 7. Collaborate Communicate Elaborate Celebrate 8. Promote Posters Flyers Buttons Bumper Stickers T-shirts 9. The Shusher was created by Holly May & Shaye Hudspeth for use by USAFlibraries in library marketing campaigns. All rights reserved by the USAF.