Las Brisas Property Management - Commercial Real Estate Listing
The Shift from Listing Management to Location Data Management
-
Upload
sim-partners -
Category
Internet
-
view
372 -
download
2
Transcript of The Shift from Listing Management to Location Data Management
#SMX #XXA @golander59
The shift from listing management to LOCATION DATA MANAGEMENT
#SMX #XXA @golander59
Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA AMPLIFIER
NAP NAP
DATA AMPLIFIER
API
LISTING MANAGEMENT
NAP
LOCATION DATA MANAGEMENT
#SMX #XXA @golander59
Search Results are built from multiple Indices
#SMX #XXA @golander59
There are two components you need to understand when building location data
#SMX #XXA @golander59
Data Amplifiers
#SMX #XXA @golander59
Google My Business profile page vs. Google location data API
#SMX #XXA @golander59
Drive Discovery on Foursquare and Beyond
• Be discovered by & recommended to an audience of 60 million users
• 100,000 developers – including Pinterest, Waze, Microsoft, Yahoo & Twitter – use Foursquare’s location data
#SMX #XXA @golander59
What Consumers Want to See The most important information that mobile searchers want to see about a local business on maps:
HOURS OF OPERATION
SPECIAL OFFERS
AND COUPONS
RATINGS ANDREVIEWS
PRODUCTS AND SERVICES
BUSINESSWEBSITE URL
#SMX #XXA @golander59
HOURS OFOPERATION
What are the attributes that matter in today’s world?
LAT / LONG INDIV IDUAL LOCAT ION LANDING PAGES / URLS
#SMX #XXA @golander59
Time and Location go together as an important one two punch of Context
#SMX #XXA @golander59
ManageBuild local data assets by consolidating, cleansing, categorizing, and optimizing data
MonitorUnderstand your location data health and how you can improve
DistributeUnleash your location data by distributing to data amplifiers to increase visibility
#SMX #XXA @golander59
Brands that increased their Listing Health Score by 20% experienced up to:
Location Data Health Matters
#SMX #XXA @golander59SEE YOU AT THE NEXT #SMX
THANK YOU!