The Gold Standard - GIB Summit 2014 by Adrian Rimmer at GIB Summit
The Shift From Listing Management to Location Data Management By Gib Olander
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Transcript of The Shift From Listing Management to Location Data Management By Gib Olander
#SMX #13C @golander59
The shift from listing management to LOCATION DATA MANAGEMENT
#SMX #13C @golander59
Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA AMPLIFIER
NAP NAP
DATA AMPLIFIER
API
LISTING MANAGEMENT
NAP
LOCATION DATA MANAGEMENT
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Search Results are built from multiple Indices
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There are two components you need to understand when building location data
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Data Amplifiers
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Google My Business profile page vs. Google location data API
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Drive Discovery on Foursquare and Beyond
• Be discovered by & recommended to an audience of 60 million users
• 100,000 developers – including Pinterest, Waze, Microsoft, Yahoo & Twitter – use Foursquare’s location data
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What Consumers Want to See The most important informa/on that mobile searchers want to see about a local business on maps:
HOURS OF OPERATION
SPECIAL OFFERS AND COUPONS
RATINGS AND REVIEWS
PRODUCTS AND SERVICES
BUSINESS WEBSITE URL
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HOURS O F
OPERAT ION
What are the attributes that matter in today’s world?
LAT / LONG I ND I V I DUAL LOCAT ION
LAND ING PAGES / UR LS
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Time and Location go together as an important one two punch of Context
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Manage Build local data assets by consolidating, cleansing, categorizing, and optimizing data
Monitor Understand your location data health and how you can improve
Distribute Unleash your location data by distributing to data amplifiers to increase visibility
#SMX #13C @golander59
Brands that increased their Listing Health Score by 20% experienced up to:
Location Data Health Matters
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SEE YOU AT THE NEXT #SMX
THANK YOU!