The sharing, collaborative economy: 100 startups and online business initiatives
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Transcript of The sharing, collaborative economy: 100 startups and online business initiatives
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Collaborative economy 100 inspiring start-ups and online initiatives
Based on sharing, homble branding, taking responsibility, and consumer-to-consumer trust
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In this current transition period the old business values are transforming into new values
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Profit Possession Money Market Take Growth Produce Reticent Advertise
Benefit Sharing Happiness Society Give Meaningful footprint Serve Sincere Converse
Old values New values
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“Traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities – is transforming business, consumerism, and the way we live.”
Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption
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Collaborative economy 3 systems
Product service systems
Redistribution markets
Collaborative lifestyles
Source: What’s Mine Is Yours: The Rise of Collaborative Consumption
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we share, we reuse, we lend, we recycle, we collaborate, we give, we network, we fund, we swap, we co-op, we care, we service, we contribute, we trust
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Top 5 rational benefits
Financial: saves me money 1
3
4
5
2 Environmental: is good for the
environment
Lifestyle: provides me flexibility
Lifestyle: is practical
Trial Source: Campbell Mithun
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Top 5 emotional benefits
Generosity: I can help myself and others
Source: Campbell Mithun
1
3
4
5
2 Community: makes me feel like I am a valued part of the community
Lifestyle: makes me feel smart
Lifestyle: makes me feel more responsible
Cultural: feel part of a larger cultural movement
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Appeal of the sharing economy
Generation X 31%
24%
15%
Millennials
Boomers
Source: Campbell Mithun
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Provide a platform • Co-ideate • Co-fund • Co-build • Co-distribute • Co-market • Co-sell • Co-revenue share
Company as a service • Rent • Subscribe
Motivate a marketplace • Resell • Co-op • Swap • Lend • Gift
1 3
2
Collaborative economy
Market-place
Service
Products
The collaborative economy value chain
Source: Altimeter
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“The tightly linked nature of any economy, but especially the Network Economy's ultraconnected constitution, makes it behave ecologically. The fate of individual organizations is not dependent entirely on their own merits, but also on the fate of their neighbors, their allies, their competitors, and, of course, on that of the immediate environment.”
6/1/14
11
Kevin Kelly - Wired
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6/1/14
12
Watch the video: http://www.youtube.com/watch?v=lUtnas5ScSE
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Food
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feastly
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foodzie
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Thuisafgehaald.nl
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foodcycle
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Agora
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Kitchensurfing
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wholeshare
Watch the video: https://www.youtube.com/watch?v=vRVnmYbYXrQ#t=97
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510fruits
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Koopeenkoe.nl
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Beyond eggs
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madaga
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eatwith
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shopwell
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catercow
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Fashion
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Leaseajeans - mudjeans
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betabrand
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kuyichi
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swapaholics
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clothingswap
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thredup
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bbags
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swapstyle
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theclothingexchange
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99dresses
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Children
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rentoys
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babyplays
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Swap.com
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kiple
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rentatoy
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Finance & sponsorship
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1%club
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lendingclub
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lendahand
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kickstarter
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goteo
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ulule
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flattr
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getitdone
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sellaband
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geldvoorelkaar
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fundingcircle
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verkami
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zopa
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pifworld
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clinkle
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thincats
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prosper
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Transport
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zipcar
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drivemycar
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citycarclub
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zimride
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nuride
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communauto
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tamyca
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getaround
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bicing
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bixi
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bcycle
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spinlister
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snappcar
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flightcar
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getmyboat
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spride
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relayrides
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parkatmyhouse
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hubber
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flinc
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parkshare
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goget
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smartservice
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sidecar
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uber
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greenriders
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lyft
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parkingpanda
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Local motors
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ridepal
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Leisure, work & living
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couchsurfing
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airbnb
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fortravel
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behomm
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9flats.com
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housetrip
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kozaza
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kodesk
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dogvacay
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borrowmydog
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fon
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3d hubs
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Freecycle.org
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zaarly
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ourgoods
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actioncommuniterre
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wepatch
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landshare
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3space
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shareeable
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snapgoods
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neighborgoods
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honestbuildings
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meetup
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streetbank
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yerdle
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exec
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taskrabbit
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bondsy
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antengo
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etsy
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quishare
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ideo
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duolingo
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peers
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liveondemand