Scratching the Seven Year ItchYear one is the honeymoon.Year two you begin to take each other for granted.Year three you settle into a routine.Year four the routine becomes a rut.Year five and six the disagreements begin.Year seven you get the itch for someone

new and exciting.

An anatomy of a marriage?Yes. But not between husband and wife.But Client and Ad Agency.Such relationships last an average of

seven years.Then divorce.The Client leaves. The Agency wonders

why.The answer is simple.Year two.

The Answer is NOWhen clients ask you to jump through

hoops, say yes.When they ask you to work overtime, agree.With a smile.If they expect miracles, you better damn

well give them one.And if they want you to shed a little blood,

sweat and tears on their behalf, then bleed perspire and cry.

But what if you’re asked to compromise your beliefs, principles and integrity?

Well, as Sam Goldwyn, the movie mogul,

once said:“I can answer that in two words.”“Im. Possible.”