The Seven Foundation Principles Of Social Media Marketing (c)
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Building Online Business Communities “The 7 Foundation Principles of Social Media Marketing ” © Ed Woods - Chief Science & Social Officer Suncoast Marketing Partners (727) 512-2165 [email protected] © 3/3/2010 (a PDF Slide Presentation Press PageDown)
description
Social Media Marketing for Profit. Set your Social Media Marketing campaigns on the right path to succeed as a business tool. Many people jump right into Facebook, Twitter, YouTube and LinkedIn without a clear plan. They fail to produce the results they want. Learning and applying the "Seven Foundation Principles of Social Media Marketing" (c) will assure you succeed. The principles will help you answer the core Social questions "WHY should I do it" and "WHO should I be connected with?".
Transcript of The Seven Foundation Principles Of Social Media Marketing (c)
Building Online Business Communities
“The 7 Foundation Principles of Social Media Marketing” ©
Ed Woods - Chief Science & Social OfficerSuncoast Marketing Partners
(727) 512-2165 [email protected]
© 3/3/2010
(a PDF Slide Presentation Press PageDown)
Principle 1 – Have a Sound Purpose & Plan
Vision Mission Values Goals
PoliciesAlig
nmen
t
The Company’s
Social Media Marketing isa distinct & disciplined marketing channel
Building Online Business Communities
ProductsServicesLTV myPOD
Outbound and Inbound Strategies
Principle 2 – Construct Relationships by Design
Building Online Business Communities
Principle 3 – Recognize Communication Styles
(*) Based on Forrester Research Social User Profile Ladder © updated Jan 2010
• Opinion Leaders – generate information, create dialog
• Communicators – update social status to converse
• Critics – reply to posts, requests & get involved
• Collectors – bookmark sites, use RSS feeds
• Joiners –maintain profiles and visit social sites
• Spectators – read, listen, watch but do not participate
• Don’t Cares – not involved, don’t want to be
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Principle 4 – Identify Communication Channels
• Facebook• Twitter• YouTube• LinkedIn• Plaxo• Meetup• Classmates• Yelp
and all the plethora of channels
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• email• blogs• SMS (texting)
• online collaborationsoftware (like WebEx)
(WOMn + WOW) x L+K+T = R ©The Social Marketing Theorem
• WOM= Word of Mouth (BNI/RI)
• n = to the power by which it is done• WOW = Word of Web• L = Like• K = Know• T = Trust• R = Referrals / Results / Revenue (Profit)
Principle 5 – Nurture Social Relationships
LKTR© = LoKaToR© = BNI VCP® www.ReferralInstitute.com, Tiffanie Kellogg, [email protected]
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1. Generate Awareness – Make a Noticeable Presence
2. Initiate Connections – Follow / Listen / Invite IiM©
3. Persuade Participation – Relevance / WII-FM
4. Create Dialog – Critics, Communicators and Opinion Leaders
5. Steer Engagement – Through to your website
6. Maintain Trust - Loyal Customers
Principle 6 – 6 Step Engagement Strategy
IiM© = InvitingIsMarketing.com
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Principle 7 – Use a Customer RelationshipConversion System (CRCS)
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IMPACMarketingVortex ©
Have a Sound Purpose and Plan
Construct Relationships by Design
Recognize Communication Styles
Identify Communication Channels
Nurture Social Relationships (WOMn + WOW) x L+K+T = R ©
Operate With a 6 Step Engagement Strategy
Use a Customer Relationship Conversion System (CRCS)
The 7 Foundation Principles1.
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Who is Suncoast Marketing Partnersand what else are we known for?
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Thank you for watching ourSuncoast Marketing Presentation
Bob Mutzl – Chief Marketing Officer (727) 550-0654Ed Woods - Chief Science & Technology Officer (727) 512-2165
www.SuncoastMP.com
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