The Secrets of Digital Transformation
-
Upload
hippo -
Category
Technology
-
view
63 -
download
0
Transcript of The Secrets of Digital Transformation
![Page 1: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/1.jpg)
The Secrets of Digital Transformation
We’ll be with you at the top of the hour. Get in touch via @oneHippo
![Page 2: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/2.jpg)
This webinar is brought to you by
![Page 3: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/3.jpg)
Gartner MQ
2012
Quick Facts
10 Customers
Top
Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA)
Bootstrapped growth
Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.
Hippo in Brief
Relevant Experiences
Channel Control
Agile Enterprise Stack
Open Integration
Content Performance
![Page 4: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/4.jpg)
Housekeeping
➢ One hour➢ Two presenters➢ Recording available afterwards➢ Please leave a rating from 1 - 5➢ Q&A after presentation
![Page 5: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/5.jpg)
Robert RoseSenior Contributing Analyst with Digital Clarity Group
Mark PeerdemanDirector of Product Management at Hippo
Today's presenters
![Page 6: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/6.jpg)
@Robert_Rose
![Page 7: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/7.jpg)
![Page 8: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/8.jpg)
@Robert_Rose
![Page 9: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/9.jpg)
“Most CEO’s see the value of appointing an e-business czar – a senior executive whose full-time job it is to create and oversee the execution of the enterprise e-business strategy. The czar is a transient figure, typically lasting no more than 24 months. That’s because the czar’s job is work himself or herself out of a job by institutionalizing e-business throughout the enterprise.”
Infoworld, January - 2001Barb Gomolski
Research Director, Gartner
@Robert_Rose
![Page 10: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/10.jpg)
“when any new form comes into the foreground of things, we naturally look at it through the old stereos… We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.”
@Robert_Rose
![Page 11: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/11.jpg)
E-BOOKS WHITE PAPERS WEB PAGES
BELOW THE FOLD WEB VISITORS PAGEVIEW
SHOPPING CARTLANDING PAGE
@Robert_Rose
![Page 12: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/12.jpg)
It’s not just the output of content across digital channels that’s important.
We have to change the approach of how we actually differentiate the entire customer experience.
@Robert_Rose
![Page 13: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/13.jpg)
“improving customer experience and differentiation are the top strategic priorities”.
- Accenture
WHAT DOES A DIGITALTRANSFORMATION LOOK LIKE?
@Robert_Rose
![Page 14: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/14.jpg)
Q1 – Have we siloed Digital?
@Robert_Rose
![Page 15: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/15.jpg)
Q2 - Are we Orienting Or Transforming?
@Robert_Rose
![Page 16: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/16.jpg)
“yay, we get to go through transformational change”- No Marketing Leader Ever
Q3 – Are we half way in?
@Robert_Rose
![Page 17: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/17.jpg)
The need for speed, and agility, and stability, and scalability, and durability and dependability and measurability and yeah this is going to be hard…
@Robert_Rose
![Page 18: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/18.jpg)
Provide flexible, but grounded models of data management.
@Robert_Rose
![Page 19: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/19.jpg)
How a focus on none, meets the ability to have massive scale across any interface.
@Robert_Rose
![Page 20: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/20.jpg)
Design for both listening and talking simultaneously.
@Robert_Rose
![Page 21: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/21.jpg)
Deliver content in deep context and in real-time
@Robert_Rose
![Page 22: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/22.jpg)
Provide for new models of smaller data and meaningful measurement
@Robert_Rose
![Page 23: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/23.jpg)
The business case isn’t to try and convince people that we should do something new. It’s to convince people we should STOP doing something old.
@Robert_Rose
![Page 24: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/24.jpg)
“Leaders across the business must learn about and stay abreast of digital trends. They must know why it’s important and how to use it. The payoff for such effort is compelling: Digital Leaders are expanding into more new markets, growing faster, and increasing their profit margins over their competitors.”
- Harvard Business Review@Robert_Rose
![Page 25: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/25.jpg)
THANK YOU!
@Robert_Rose
![Page 26: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/26.jpg)
Hippo 11 and yourDigital Transformation
26
dr. ir. Mark Peerdeman@m43k
![Page 27: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/27.jpg)
27
DIGITAL TRANSFORMATIONis the changes associated withthe application of digital technologyin all aspects of human society.
![Page 28: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/28.jpg)
28
THE INDUSTRIAL REVOLUTIONIS THE ONLY COMPARABLE TIME
THE DIGITAL REVOLUTIONMOVES EVEN FASTER
![Page 29: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/29.jpg)
1.
2.
3.
4.
5.
![Page 30: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/30.jpg)
![Page 31: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/31.jpg)
![Page 32: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/32.jpg)
![Page 33: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/33.jpg)
![Page 34: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/34.jpg)
![Page 35: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/35.jpg)
35
![Page 36: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/36.jpg)
![Page 37: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/37.jpg)
37
THE OLD ‘MARKETING SUITES’ HIPPO
![Page 38: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/38.jpg)
38
Awareness
Consider
Purchase
Use Support
Advocacy
Feel it
![Page 39: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/39.jpg)
39
Don’t wait any longer. The time is now. Go do it.
Get Ready
Corporate Websites
CustomerSelf-Service
Country Sites
Marketing Control: ConsistentMessage, Branding and ExperienceWithout any dependency on IT, business users control content, design and experience across every channel. Hippo’s unique way of managing content separately from how you show it, where and to whom reduces operational overhead for your digital experience team. The result: Faster time to market, optimal consistency and the ideal base for targeting, personalizaton and continuous optimization with Hippo’s actionable insights.
Don’t wait any longer. The time is now. Go do it.
Get Ready
Maak je klaar 准备 Auf die Plätze...
![Page 40: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/40.jpg)
The Headless Hazard
40
![Page 41: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/41.jpg)
Hippo’s Hybrid Content Platform
41
![Page 42: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/42.jpg)
Hybrid Content Architecture
42
Hybrid Content Architecture forUbiquitous Channel ExperiencesHippo is the only hybrid content management platform supporting traditional digital experience delivery as well as new “headless” scenarios over open REST APIs, catering for content delivery to any channel, whether traditional, new, or not-yet-existing.
![Page 43: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/43.jpg)
43
![Page 44: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/44.jpg)
44
![Page 45: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/45.jpg)
Digital Marketing Performance
45
AnonymousUnderstand situation,
channel and context
EngagedBehaviour, topic
interest and content type preference
KnownEnrich with
buying history, CRM and backend
data
![Page 46: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/46.jpg)
Content Performance
46
![Page 47: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/47.jpg)
Continuous development and deployment
47
CLOUD AGILITY
Digital experience in the cloud
Deploy, run, monitor and manage Hippo in the cloud via API or App.
![Page 48: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/48.jpg)
What fish are you?
48
![Page 49: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/49.jpg)
49
Stay in touch
Hippo North America71 Summer StreetBoston, MA 02110USA
Hippo EuropeOosteinde 111017 WT AmsterdamThe Netherlands
Call us+31 20 522 44 66+44 20 35 14 99 60+49 69 80 88 40 67+1 877 414 47 76
Website / [email protected]
![Page 50: The Secrets of Digital Transformation](https://reader031.fdocuments.us/reader031/viewer/2022030316/5877eb081a28ab20088b5db1/html5/thumbnails/50.jpg)
Questions
Find out more about Hippo CMS:
@OneHippowww.onehippo.com