The Secrets of a SourceCon Grand MasterJim SchnyderSourcing LeadPepsiCo@jimschnyder

Disclaimer: The views and opinions expressed in this document and presentation are those of the author and do not necessarily reflect those of the company.

PepsiCo Live for Now

January 26, 2012#

PepsiCo - Scope and Size..

January 26, 2012#AgendaIntroRapid Fire 15 Tips or TechniquesSome may be very basicSome may be newAdopt, Adapt, Adept

January 26, 2012#

A little about meEx - Management RecruitersFull life cycle desk contingency / commission

PepsiCoSourcing Lead - Strategic sourcingSourceCon Grand Master 2011 & 2014LinkedIn 100LinkedIn Project Galaxy (Talent Pipeline)

January 26, 2012#Webinars

What is it?Webinar hosted by Senior Leader in function to target top passive talent Why important?Stealth engagement and recruiting strategy - People are not aware they are being recruited..Cost?$ 2,500 (primarily due to phone charges for externals dialing in)

January 26, 2012#ScheduleOnce

What is it?Web calendar for scheduling (integration with Outlook!)Why important?Save time by allowing candidate to book time on your calendar Get email address!Cost?Free trial then $ 20 per month ($240 per year)

January 26, 2012#Signatures and Rules in Outlook

DirectionsRepliesInstructionsVideo LinksEngagement

What is it?As everyone likely knows, Outlook has ability to set up your signature like below. Most forget to insert text ABOVE and save as new template! Rules can be set up for replies with specific req# or keywords.Why important?Leveraging signatures to save you a ton of time instant templates. Rules can be great for organization and alerts!Cost?$ 0

January 26, 2012#Visual Presentation

Jim Candidate jim.candidate@gmail.com

XYZ CompanyHRBP(City, State)2009 -Masters Illinois

$ 30K base ($10K in stock RSUs) - total comp - $40K / year. Good internal feedback from John Friend and Sally Colleague. Highly recommended.Currently oversees 500 people in plant in xyz city plus another facility in other city HRBP left company and he was tapped to oversee the other building. Also launched new company initiative locally.Only potential issue - not managed HR professionals before. Only HR Coordinators.Plano is commutable. Frisco is better. Looking for much larger facility or more responsibility. Larger site --

What is it?Creating a table in Microsoft product for your candidate presentations Outlook signatureWhy important?Clean and different look, personalizes your prospects Cost?$ 0

January 26, 2012#Visual Pipeline

Jim Candidate jim.candidate@gmail.com

XYZ CompanyHRBP(City, State)2009 -Masters Illinois $ 30K base ($10K in stock RSUs)Good internal feedback from John Friend and Sally Colleague. Highly recommended.Currently oversees 500 people in plant in xyz city plus another facility in other city HRBP left company and he was tapped to oversee the other building. Also launched new company initiative locally.Only potential issue - not managed HR professionals before. Only HR Coordinators.Plano is commutable. Frisco is better. Looking for much larger facility or more responsibility. Larger site --

What is it?Clip your visual presentations into a single listWhy important?Talent reminder great for quick reference and senior leaders love itCost?$ 0

Jim Candidate2 jim.candidate@gmail.com

XYZ CompanyHRBP(City, State)2009 -Masters Illinois $ 30K base ($10K in stock RSUs)Good internal feedback from John Friend and Sally Colleague. Highly recommended.Currently oversees 500 people in plant in xyz city plus another facility in other city HRBP left company and he was tapped to oversee the other building. Also launched new company initiative locally.Only potential issue - not managed HR professionals before. Only HR Coordinators.Plano is commutable. Frisco is better. Looking for much larger facility or more responsibility. Larger site --

Jim Candidate3 jim.candidate@gmail.com

XYZ CompanyHRBP(City, State)2009 -Masters Illinois $ 30K base ($10K in stock RSUs)Good internal feedback from John Friend and Sally Colleague. Highly recommended.Currently oversees 500 people in plant in xyz city plus another facility in other city HRBP left company and he was tapped to oversee the other building. Also launched new company initiative locally.Only potential issue - not managed HR professionals before. Only HR Coordinators.Plano is commutable. Frisco is better. Looking for much larger facility or more responsibility. Larger site --

January 26, 2012#LinkedIn 12 folder follow up method

What is it?Follow up folders in LinkedIn one for each month rolling calendarWhy important?Easy follow up open at beginning of month and message everyone Cost?$ 0

January 26, 2012#LinkedIn - Boolean Operator - NOT

What is it?Easy LinkedIn search technique to limit search resultsWhy important?EXCLUDE values from searchCost?$ 0

January 26, 2012#

LinkedIn Data Visualization / Search Insights Tool

What is it?Talent Intelligence and competitive insights via LinkedIn data Why important?Visual insights and profiles and data to back it upCost?$ 0

January 26, 2012#

Sit, Source, Remind

What is it?Leveraging LinkedIn as a research tool to target and increase passive Employee ReferralsWhy important?Reminds people of the past colleagues and friendsCost?$ 0

January 26, 2012#Targeted ERP

What is it?One pager with instructions for Employee Referral program. Targeted email campaign to specific function send from highest executive (in that function) mailbox!Why important?People in the function know what is needed. Increase the right type of referrals!Cost?$ 0

January 26, 2012#Import INTO LinkedIn - Tags, Folders, Source refresh data from spreadsheet

What is it?Importing information INTO LinkedIn Recruiter. Can be to add a note, tag, source or even use to get updated intelligence if you have an old email address. Why important?Refresh old data from research, import resumes OR manually synch data between two systemsCost?$ 0

January 26, 2012#Strategic Talent Mapping LI Recruiter advanced folder technique for profiles

What is it?Using LinkedIn to build targeted folders that map out top talent for engagement. Build folders using Advanced Search or via Importing INTO LinkedIn Recruiter folder.Why important?Not a req based search. Profile! Find, gather, track/follow top talent. One location engagement. Cost?$ 0

January 26, 2012#Moneyball predictive data

SourcingMoneyball@jimschnyder

What is it?Leveraging past college recruiting data to help predict future interview performanceWhy important?If target Offer Rejected pool, they already know company and likely fit culture. Cost?$ 0

January 26, 2012#

What is it?Doing a mailing campaign, but making it even more personalWhy important?Prospect feels like an individual, not part of a mass campaignCost?$ 0

Engagement Personalization of messaging - Automated Authenticity(Quinn)

January 26, 2012#Engagement Videos

What is it?Leveraging an engaging video in your outreach or follow-up unlisted video on YouTubeWhy important?Helpful in certain situations. I dont use it all the time primarily in very laser targeted personal outreach, candidate prep, follow-up.Cost?$ 0

January 26, 2012#

VIP in email on iPhone

What is it?Setting up alerts for certain email addresses hiring manager, boss, customersWhy important?Immediate alerts when email arrives from VIP -- Help in response timeCost?$ 0

January 26, 2012#

Surveys and Questions?Turn in your surveys!Questions?The Secrets of a SourceCon Grand MasterJim Schnyder - Sourcing LeadPepsiCo@jimschnyder

January 26, 2012#