The Secret to Growing Your Healthcare Market Share
9
In an environment of ever increasing competition and continually shrinking budgets, certain healthcare organizations are growing marketing share. How? PATIENT ANALYTICS.
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Transcript of The Secret to Growing Your Healthcare Market Share
In an environment of ever increasing competition and continually shrinking budgets, certain healthcare organizations are growing marketing share.
How?
PATIENT ANALYTICS.
One of Buxton’s healthcare clients had a big goal:
Grow Urgent Care. Buxton’s Patient Analytics helped by:
• Creating a strategy that enabled the system to grow urgent care revenue in the most profitable way possible
• Optimizing Services Lines At Existing Facilities By Getting The Most Out Of The Existing Facilities
• Efficiently Allocating Physicians Across The Facility Network
• Opening New Facilities To Meet Demand
• Targeted Marketing To Support Facility Initiatives
It Starts By Knowing
Your Patients.= 1 Potential Urgent Care Household
Using Buxton’s Patient Analytics, an urgent care patient profile was developed to identify the households most likely to use the client’s urgent care services that were not current patients in the system. Loading the profile into SCOUT shows where concentrations of these current and potential patients are located.
After overlaying in the client’s existing urgent care facilities ( ), it became apparent that the market had many underserved areas for urgent care. But was building expensive new facilities the only solution?
See Your
Opportunities.= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
Solution #1:
Optimize Service Lines
Using SCOUT to overlay the client’s non-urgent care facilities ( ) revealed that the client already had facilities in some underserved areas. Buxton’s service line optimization identified the client’s existing facilities in underserved areas where there was a demand for urgent care services.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
Solution #2:
Improve Operations
In addition to optimizing service lines, the client used Patient Analytics to identify opportunities to improve operations. For example, reallocating urgent care physicians and staff from locations with low concentrations of urgent care patients to locations with high concentrations of urgent care patients improved wait times.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
Solution #3:
Invest Where It Makes Sense
Buxton’s Patient Analytics also helped the client analyze potential new urgent care locations ( ) in areas with no existing facilities but high concentrations of the right patients. This enabled the client to invest in homerun locations and avoid potential misses.
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
= Potential Urgent Care Facility
Solution #4:Target Marketing at the Household Level
In areas with strong opportunities and existing facilities, Buxton’s Patient Analytics provided names and addresses for the prospect households most likely to visit one of the client’s facilities. Marketing to the right households grew visits and improved community engagement.
Sarah Jones157 Oak St. Anywhere, [email protected]
Tom King1294 Main St.Anywhere, [email protected]
Ben Shaw562 Willow Ct.Anywhere, [email protected]
= 1 Potential Urgent Care Household
= Existing Urgent Care Facility
= Non-Urgent Care Facility
= Potential Urgent Care Facility
The client learned that you don’t always need to build an expensive new facility to grow market share. By using patient analytics to continually identify opportunities, you can increase your top line revenue, eliminate waste, and grow your bottom line. Contact Buxton to learn more about maximizing your operations, service lines, marketing and market planning efforts.
Grow Smarter,Grow Your Bottom Line.
GROW WITH US. 888-2BUXTON | [email protected] | www.buxtonco.com
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