The Secret of Brand Growth: Social Visualizations

THE SECRET OF BRAND GROWTH: SOCIAL V ISUALIZATIONS UNVEILED

ENTERPRISE SCALE SOCIAL

MEDIA ANALYTICS THE WORLD’S FASTEST AND MOST-ACCURATE PLATFORM

USED BY SOCIALLY-POWERED BRANDS EVERYWHERE

We power social throughout—from CEOs to Care, Product Innovation to Marketing

Welcome

Benjamin Schoderer Digital Manager

Yum! Restaurants Int’l Africa @beninsa

Katherine Jacoby Content Strategist

BCN @KJacoby26

Anna Startseva Product Marketing

NetBase @AnnaStartse

@NetBase

Seeing is Believing

We decode visual information 60,000X

faster than text

We recall 80% of what we see, but only 20% of what we read

We understand a visual scene in less than 1/10 of a second

@NetBase

Visual Content Now Dominates on Digital

150% more retweets for posts w/ images

75% y-o-y growth in video posts per person

300 hours of video are added per minute

Over 50% of all Tumblr content is visual

@NetBase

Every Company is Public. The consumers will continue sharing content whether the company wants it or not. This means, more than ever, the CEO needs to be the first to know.

@NetBase

“I can get updates on what people are talking about, what’s trending right now, and how is Target brand being perceived on any given day.”

-  Brian Cornell, CEO of Target Interview with Fortune.com 3.1.15

@NetBase

NetBase LIVE Pulse™ Mashup

@NetBase

Email Marketing

Web Analytics

Finance & News

Social Media

Advertisement

Sales & Customer Care

First restaurant opened in 1971 780 restaurants in South Africa Voted the most loved fast food brand in South Africa

Questions We Wanted to Answer with Social

PR: how is a crisis affecting my brand? 1

2

3

Franchises: how do I hear customer feedback fast?

Marketing: did my campaign resonate with consumers?

4 Competitive: how do I stack up against competition?

Social Analytics Implementation Timeline

Access to social via agency & limited solution

Decision to bring social in-house

Started the implementation

Key use cases completed

LIVE Pulse dashboard completed

Use cases expanded

2014 Dec 2014 Jan 2015 Mar 2015 May 2015 Now

Moving Forward with NetBase

If you only look at yourself on social, you miss out on 90% of the conversation

PIZZA HUT

KFC

TACO BELL

Universe

PIZZA HUT

KFC

TACO BELL

Real-Time Crisis Tracking: Ability to React Quickly

Crisis Tracking & Prioritization

Crisis impact: Potential Impressions, Mentions, Coverage value

Incident A Small issues

Incident B Incident C Small issues

US rat fillet claim

Competitor Tracking & Benchmarking

Successes With NetBase & Real-Time Visualization Dashboards so Far

Executive buy-in 1

2

3

Franchises finally get the impact of social on sales

Monitor all of conversation, not just brand channels

4 Crisis prevention and enhanced reaction

ABOUT BCN

@KJacoby26 @BranchCre8<ve

About Branch Crea<ve Network


Research & Strategy Development

Ø  Major Competitors!Ø  Opportunities!Ø  Platforms for Awareness!Ø  Consumer Habits!Ø  Campaign Inspiration!


Client Proposals & Presenta<ons


Repor<ng


Use visuals to tell a powerful story with data

Success Tips for Business Visualizations 1

2

3

Make your stakeholders relate to the data

Turn your C-Suite into your evangelists

4 Think outside the box – visualizations can help tell a powerful story

5 Pay attention to anomalies, they can lead to some of the best ideas

6 Always try out new features to see what they they can show you @NetBase

ENTERPRISE SCALE SOCIAL

MEDIA ANALYTICS THE WORLD’S FASTEST AND MOST-ACCURATE PLATFORM

USED BY SOCIALLY-POWERED BRANDS EVERYWHERE

Learn more at NetBase.com | call 855-762-6764

The Secret of Brand Growth: Social Visualizations

Marketing

Transcript of The Secret of Brand Growth: Social Visualizations