The Secret Metrics to Prove Word of Mouth
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Transcript of The Secret Metrics to Prove Word of Mouth
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The Social Rela,onship Intelligence Pla4orm
#SocialWOM
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Devon WijesingheCEO of Insightpool
@DevonWijesinghe
Speaker
Co-founded Insightpool in 2012, and has led the company from two to 60+ employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social.
#SocialWOM
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>Why Marketers Should Care about Word of Mouth Marketing >How to be Successful with Word of Mouth Marketing >How to Measure WOM to Win over your Sales Team
#SocialWOM
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Why Marketers Should Care About
Word of Mouth Marketing
#SocialWOM
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“According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.”
#SocialWOM
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Why WOM over traditional forms of Advertising?
#SocialWOM
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Your WOM Index Matters#SocialWOM
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What is your WOM Index?#SocialWOM
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“WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing, but only 6% say they have mastered it.”
#SocialWOM
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How to be Successful with Word of Mouth
Marketing
#SocialWOM
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Collecting vs. Connecting #SocialWOM
Instead of just collecting social media fans, brands have to connect with them
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Understanding and Identifying Relevant Audiences
#SocialWOM
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#SocialWOM
Segmenting Relevant Audiences to engage • Interest • Demographics • Stages of influence
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Engaging Influential members to drive
demand and referral Traffic
#SocialWOM
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Drive Positive Sentiment
#SocialWOM
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#SocialWOM
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#SocialWOM
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How to Measure WOM to win over your Sales Team
#SocialWOM
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Prove the value of WOM Index
#SocialWOM
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Turning influencers into advocates and advocates
into customers
#SocialWOM
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Referral business = leads
#SocialWOM
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Q & A
#SocialWOM
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Thank You!
#SocialWOM