The secret business of social networking: AHRI 2009 Conference
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Transcript of The secret business of social networking: AHRI 2009 Conference
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Lee Hopkins
The secret business of social networking
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Social media
of what you think you know about social networking is wrong
98%
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Social media ethos
Truth
Trust
Transparency
Accountability
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What IS social networking?
Wikipedia:
connect
keep in touch
around the world
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?Social networking
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!
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A room with two views
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3 ingredients
teams
productivity
oxygen
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External
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Case studyShel Holtz and Park ‘n’ Ride
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Case studyVincent Ferrari and AOL
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http://www.youtube.com/watch?v=xmpDSBAh6RY
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The ‘your bum in a sling’ problem
Case studyThe Young Turks and AIG
http://www.youtube.com/watch?v=C6FKCBAB14Q
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3brandexperience
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Employees can:
A B C T P
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2.0 Case study
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Internal water coolers kitchens
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Case studyBritish Telecom and BTwiki
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Second Life
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http://www.flickr.com/photos/joi/86792894/
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9.15pm, a 50 cent piece and a street light
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!Beware the
Yebbut
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Yebbut #1
The lawyers
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Yebbut #1
1. Risk analysis
2. Policies
3. Training
4. Moderation
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Yebbut #2
Our competitors
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Yebbut #2
1. Scoreboard
2. Compellingstories
3. Trust and loyalty
4. Oxygen
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Yebbut #3
The IT people
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Yebbut #3
1. Malware furfie
2. Sharepoint
3. Cost/benefit analysis
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Yebbut #4
The band
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Yebbut #4
Roy and the Beancounters
The band
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Yebbut #4
ROI and the Beancounters
The band
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2.0 Case study
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Shift happens
http://www.youtube.com/watch?v=FPqHt4LpyKY
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2.0Assess
Adjust the culture
Establish your voice
Create action plan
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2.0Assess
Adjust the culture
Establish your voice
Create action plan
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2.0Assess
Adjust the culture
Establish your voice
Create action plan
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2.0Assess
Adjust the culture
Establish your voice
Create action plan
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2.0Assess
Adjust the culture
Establish your voice
Create action plan
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•Truth, Trust, Transparency & Accountability
3T&A communication
universe:
•Innovate or die
•Increase productivity
•Oxygen from outside
Innovation is driving change
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Resources
ark-group.com.au
melcrum.com
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Resources
ark-group.com.au
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Social media
of what you think you know about social networking is wrong
98%
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Social media
of statistics used at conferences
are made up
84.7%
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Lee Hopkins LeeHopkins.com :: LeeHopkins.net
Lee@ LeeHopkins.com
+61 410 642 052Twitter: leehopkins
Facebook: leehopkins
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Skype: leehopkins-adelaide
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