The scientific guide to making quizzes like Buzzfeed
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Transcript of The scientific guide to making quizzes like Buzzfeed
The Scientific Guide to Making Quizzes Like
Buzzfeed
Buzzfeed has perfected the art of quizzes
But we took it one step further…
And discovered data-driven methods for making viral
quizzes
So let’s get to it
Step 1: Name your quiz
Here are three data-backed methods for doing so
1. The “actually” titleFor example: “What type of traveler are you actually?”
Turns out adding the word "actually” actually makes a difference
2. The “Which (blank) are you?” title
For example “Which cake are you?”
Quizzes with the words “which” “are” and “you” in the title perform very
well
3. The celebrity comparison title
For example “Which celebrity is your personality like?”
Adding the word “celebrity” to a quiz title gets you a strong boost
Step 2: Put a face on your cover image
One face works best
Here’s the data on that
Step 3: Write naturallySpeak like you would to a friend when writing quiz
questions
Use personal pronouns to sound natural
Like “you” “I” and “we”
Here’s the data on that
Step 4: Write results that need sharing
That means be nice and have a plan
Most tweets referencing quizzes are overwhelmingly positive
So write positive results
That’s itTo read the full article,
check it out hereP.S. to make a quiz like you see here,
head to tryinteract.com