The science of mobile advertising - mars-media-group.commars-media-group.com › marketing ›...

The science of mobile advertising The science of mobile advertising

www.mobilda.com

Mobilda

The Market

Power ofmobile

Power of mobileadvertising

Mobilda’sCapabilities

Challenges

Vision

Thank you


www.mobilda.com

Mobilda was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when itcomes to mobile advertising. Mobilda powers advertisers, publishers and developers, offering advanced solutionsboth in the fields of mobile advertising and mobile technologies.

Thanks to 60 professionals who bring a great deal of passion and experience we are proud to say that we have established a business capable of delivering great results for all parties in the mobile market. The mobile advertisingmarket is still in its early years, yet experts predict that it will turn to be the most powerful media in history.Our mission is to be there, delivering worldwide brands to consumer hands.

Mobilda is a part of MarsMediaGroup an online advertising agency, located in Hertzliya Pituach High-Tech Park.MarsMediaGroup offers complete online advertising solutions including social media, display, affiliate networks,in-game advertising, performance marketing and internet technologies.

mobildamobilda About Us

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

mobildamobilda Mobilda’s activities in the mobile advertising market

Search Ads SMS & Reverse Billing

Affiliate Network Wap Display Ads

Carriers Portal Ad Server App Display Ads

Push Notifications

Mobile Ad Server

Application development

Mobile Technologies

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

The MarketThe Market

Asia

EuropeUSA

$1.5 billion spent on mobile advertising

16 billion mobile page impressions eachday (2010)

2 billion mobile population

433 million mobile internet population

$212 million mobile advertising revenue

$82 million mobile search advertising

$78 million mobile banner advertising

82 million mobile internet users by 2011

$1.24 billion mobile advertising revenue

300 million mobile population

49 million users engaged with ads

12 million purchased an item

2011

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

The MarketThe Market US share of mobile ad spend

$3,500

2010 2011 2012 2013 2014

$3,000

$2,500

$2,000

$1,500

$1,000

US

$ M

illio

ns

$500$271$271

$163$163

$356$356

$325$325

$307$307

$554$554

$390$390

$548$548

$652$652

$468$468

$964$964

$714$714

$552$552

$1,581$1,581

$803$803

$0

SMS

Search

Display

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

The MarketThe Market US mobile advertising market forecast

$3,500

2010 2011 2012 2013 2014

$3,000

$2,500

$2,000

$1,500

$1,000$790

$1,186

$1,591

$2,136

$2,946U

S$

Mill

ions

$500

$0

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

51,000,000 cars 51,000,000 cars 210,000,000 TVs210,000,000 TVs

1.2 billion mobile phones1.2 billion mobile phones

Mobile phones #1 seller of 2009 By 2014, mobile internet shouldtake over desktop internet usage

400

2007 2009 2011E 2013E

MobileinternetUsers

DesktopinternetUsers

2015E

800

1,200

1,600

2,000

In 2010 mobile subscribers surpassed 5 billion (the world population is 6.8)

86% usesmartphones while

watching tv

85% of children own a phone while only 73% own a book 81% of smartphones users

browse the internet

US: 9 out of10 own a mobile phone39% use smartphones

in the bathroom

Power of mobilePower of mobile Powerful beyond numbers

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Power of mobile advertisingPower of mobile advertising Usage & Stats

79% use smartphones tohelp while shopping

79% use smartphones tohelp while shopping

70% use smartphoneswhile in store

70% use smartphoneswhile in store54% to find a retailer54% to find a retailer

49% compare prices49% compare prices

44% read reviews and product info

44% read reviews and product info74% make a purchase based

on a smartphone search74% make a purchase based

on a smartphone search

34% search in-store inventory34% search in-store inventory

42% click onthe mobile ad

35% visit theadvertiser site

49% make a purchase

27% call thebusiness

The science of mobile advertising

1 2 3 4

No other medium today allows advertisers targeting options like mobile. Mobile advertisingoffers advanced targeting such as: age, gender, mobile device and more importantly - location.Behavioral targeting is also an option for advertisers as they can track the user's activity onsocial networks and get a clearer picture on who he is and what he likes. Targeting on cell phonesenables advertisers to zero in on willing and potential audience for improved ROI.

Targeting

Tracking the results of a campaign is crucial for advertisers to ensure that their advertising dollarsare not wasted. The mobile media offers various forms of tracking such as: impressions, click tocall, click to SMS and click to browse. In addition advertisers can see live who is viewing adsaround the world. Mobile advertising offers high level analytical and monitoring tools to help advertisers assess the impact of their campaigns.

Tracking

The mobile market is flexible allowing the use of several formats such as WAP, messaging andvideo. This ensures a large reach and this makes it easier for advertisers and publishers as theydon't need to alter the message several times during the process.

Flexibility

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Power of mobile advertisingPower of mobile advertising Greatest features

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Power of mobile advertisingPower of mobile advertising Mobile vs. other advertising media

Reach Targeting Engagement Viral Transaction

Mobile

Internet

TV

Print

Radio

Outdoor

100100

5050

5050

4040

6060

2020

9090

5050

3030

1010 1010 1010

1010

10101010

1010

7070 8080 8080

606040408080

9090

2020

2020

4040

1010

Source: Chetan Sharma, January 2011

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Mobilda offers advanced targeting options:Age & gender, location, behavioral, contextual, carrier, handset and surfing network.

Mobilda’s CapabilitiesMobilda’s Capabilities Targeting 2.0: ask and you shall receive

Gender: femaleAge: 29

Location: Sunset Blvd. Los AngelesCarrier: T-mobileHandset: iPhoneSurfs using: WiFi

Behavior: highly active on social networks

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Mobilda’s CapabilitiesMobilda’s Capabilities Large reach through top carriers

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Mobilda’s CapabilitiesMobilda’s Capabilities Technology

Web to Mobile Adjustment Script

Carrier Portals Development

Mobile Pages Development

Application Development

Today News Mail Tghyu jedi ijerti ierjti

iert it d dtytfgff fg fgtythghy tyuert tytertrtu yu yyudd

sdfgdtyui nkndkuerty tyteryuy yerty tyuytytyyd dfgff fg

fgty yuj ghrg tytyhrth tyty uuertyterter tertetyrterrt rd

gff fg fghrtrtggh rerii yytrijg,fg tytyroryyotytyt rtetytytrt

fgty yuj ghrytyghrth tyty uuerterter ty tertertetytyrrt rd

Search

mobile portals

Music Games Downloads

Tghyu jedi ijerti ierjtiiert it d dtytfgff fg fgtythghy tyuert tytertrtu yu yyudd

sdfgdtyui nkndkuerty tyteryuy yerty tyuytytyyd dfgff fg

fgty yuj ghrg tytyhrth tyty uuertyterter tertetyrterrt rd

gff fg fghrtrtggh rerii yytrijg,fg tytyroryyotytyt rtetytytrt

home about contact

services partners career

fgty yuj err gh erdfdfdfdf

dfghhi orm erredfdfdfdf

fgty yuj err gh erdffdfdf

dfghhi orm erredfddfdfd


dfghhi orm erredfddffdfdf


dfghhi orm erredfddffi dfd

NewCollection2012

News

Sunrise:06:58 am Sunset:05:43 pm

Wind Chill: 25F / -4c Humidity:39%Wind:NNW 22mph / 35

Mobilda is the house of new mobile technologies, offering existing and custom made solutions that work.

West Coast in for a stormy week

The National Weather Service has issued

a wind warning for the Washington coast

and northwest interior through Monday

evening. Meanwhile,...

World NewUnrest has spread across the Middle East

and North Africa after upheavals in Tunisia

and Egypt. CNN takes a look at what's

happening throughout the region.

EconomyNEW YORK (CNNMoney) -- U.S. stocks

ended Monday's session mixed, as

investors digested President Obama's 2012

budget proposal in a quiet trading session.

1

Notifications

West Coast in for a stormy week

The National Weather Service has issued

a wind warning for the Washington coast

and northwest interior through Monday

evening. Meanwhile,...

Get the App >

Sunrise:06:58 am Sunset:05:43 pm Wind Chill: 25F / -4c Humidity:39%Wind:NNW 22mph / 35

Weather Forecast

Sports car - WikipediaQuestion book-new.svg. This article needs

additional citations for verification. ...

The sports car traces its roots to early

20th century touring cars.

10 Steps to Buying a New Car

Buying a New Car. Scott Jacobs for

Buying a New Car. Your search for a new

car can be an exciting process -- if you

are prepared with good ...

New Car Prices, Used Cars for Sale

Auto Prices - Free no-obligation new car

prices. View hundreds of thousands of

cars for sale. Check out our new Car

Buying Guide with Car Reviews...

Buy new car

News

World

Money

>

>

>

NewCollection2012

Your daily coupon: 30%off at gap, visit us at www.gap.com

1+1 At Pizza Hut: order now throughwww.pizzahut.com

New collection: Levis jeans like never beforewww.levis.com

ViewView

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

Mobilda’s CapabilitiesMobilda’s Capabilities One-Stop-Shop

This way for app monetization

This way forincreased revenue

This way fortargeted audience

Mobilda offers an entrance ticket including the greatest features of the mobile market for any need.

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

ChallengesChallenges Knowledge

Advertisers are well aware of the mobile advertising power, however, their lack of knowledge in this new market makes it hard for them to operate.

Media Delivery

Mobilda connects the dots delivering advertiser's brand to consumer hands

!!

............................................................

............................................................

Advertising

Ad Network

Carrier(Portal)

Carrier(Network)

HandsetContentEnabler

ContentPublisherAd Server

AdvertiserAdvertiser

ConsumerConsumer

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

ChallengesChallenges Monetization

Mobilda manages a dedicated mobile affiliate network displaying ads all around

Few monetization options - while the mobile advertising market generates huge traffic, there are just few optionsfor monetization.

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.com

VisionVision Delivering brands to consumer hands

The mobile advertising market is still very new and is continuously evolving, yet experts already say that it will turnto be the biggest media in history.

mobilda brings everything to the table from marketing experts, latest technology and endless enthusiasm to get thebest out of the mobile advertising market. Expectations are sky high and our mission is to match our partners needson the one hand and deliver great content to consumers on the other. To do this we are here to offer our knowledge,capabilities and experience in the field of mobile advertising, delivering worldwide brands to consumers hands.

We wish to be known as one of the best mobile ad agencies in the world by building a reputable reputation basedon hard work, capabilities and great relationships with partners all over the world.

Mobilda

The Market

Power ofmobile



Challenges

Vision

Thank you


www.mobilda.comwww.mobilda.com

Mobile your ads with mobildaContact us and start you mobile advertising today.

Contact us today: Tel: +972-9-9566163

Fax: +972-9-9566263Email: [email protected]

2 Maskit st. Building D, 4th floorHertzliya Pituach, P.O.Box 4178Zip 46140, Israel

Thank you.

The science of mobile advertising - mars-media-group.commars-media-group.com › marketing ›...

Documents

Transcript of The science of mobile advertising - mars-media-group.commars-media-group.com › marketing ›...