The Science of Marketing Automation

Dan ZarrellaSocial Media Scientist

Takeaway: Don’t forget About automating marketing channels other than just email.

Takeaway: Entice actionwith offers of value.

Takeaway: Social isn’tonly conversation,you can automate it.

Takeaway: Segmentyour lists as much asyou possibly can.

Takeaway: Use Personalization to Increase response.

Takeaway: Don’t beafraid to ask for moreinformation.

Takeaway: Test which fields lower Conversion rates.

Takeaway: Act on yourprospect’s schedule,not yours.

Takeaway: Experimentwith sending moreemail.

Takeaway: Experimentwith weekends and early mornings.

Thank you!