The Sales Process for Long Term Employer Engagement National Career Readiness Certificate Rachael...

The Sales Process for Long Term Employer Engagement

National Career Readiness Certificate

Rachael Jungblut Program Manager Grand Rapids Community College 616.234.3623 [email protected]

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Emerging Workforce(K-12 and Colleges)

Transitional Workforce(MWAs and Agencies)

Incumbent Workforce(Employers)

Employers(Chambers & EAs)

DemandSupply

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The Old Conversation

Employers say “New hires need more math.”Educators ask “How much more?”Employers say “We need better reading skills.”Educators ask “How much better?”We all know these can be endless discussions.This communication problem extends throughout the

entire workforce supply/demand network

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“If they staged a slowdown, how would we know?”

Harvard Business Review. March 2007. p. 90

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The Unanswered Questions

Do you have qualified candidates?How successful are training classes?Are all employees prepared for audits? Are team leaders helping weak employees too much? Are data entry errors hurting the information system? Are you having trouble with hiring, promoting, or training?

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Reading forInformation

Job Specific Training

Occupational Training

AppliedMathematics

LocatingInformation

Foundational Skills

The Supply System in Context of the Social Contract

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What is WIRED?

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West Michigan Strategic Alliance Region

Allegan

Barry

Ionia

Kent

Muskegon

Newaygo

Ottawa

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Regional Vision for a Skilled Workforce

“Our five-year vision is that West Michigan will be the national leader in the area of performance-based credentialing. We will have the nation’s best workforce skills inventory.”

“We need to fuel the enlightened self-interests of a critical mass of employers in our region to recognize the NCRC and WorkKeys. Recognizing the certificate means that employers will understand that hiring and promoting the right candidates, based on NCRC WorkKeys scores, will reduce their turnover costs, reduce their internal training costs, and reduce internal training time.”

“We now have the tools to build a strong globally competitive workforce in West Michigan.”

WIRED Business Plan, June 2007

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The New ConversationSkills Assessment Tools from ACT

National Career Readiness CertificateA document that is awarded at three different levels

– gold, silver, or bronze – that certifies an individual’s performance on job skills assessments Reading for InformationApplied MathematicsLocating Information

WorkKeys® job skills assessmentsAssessments of an individual’s skills based on real-world

analysis by ACT, Inc. of thousands of jobs.

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Reading for Information

Applied Mathematics

Locating Information

MVC

What Every Worker Must Know

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National Career Readiness Certificate

The NCRC creates a trusted common language that can be used to identify qualified candidates for: New hires

Promotions and internal moves

Career development programs

The NCRC is certified by ACT, an organization trusted by educators and workforce development agencies

Occupational training

Job specific training

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National Career Readiness Certificate (NCRC) and Jobs

Skill Levels: Bronze SilverSilver Gold

Reading for Information 3 4 5

Applied Mathematics 3 4 5

Locating Information 3 4 5

Job Readiness* 30% 65% 90%

*Job Readiness indicates that holders of the NCRC at these levels are

qualified to apply for this percentage of jobs in the occupational database

The NCRC isa credential.

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Foundational and Personal Skills Assessments Measure Different Applied Job Skills:

CommunicationProblem Solving

Interpersonal Personal

Business Writing Applied Technology

Teamwork Performance

Listening Applied Mathematics

Talent



Fit

Writing Observation

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“It was about here, wasn’t it, Ed, when you came on board as sales manager?”

Harvard Business Review. March 2007. p. 90

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Emerging Workforce(K-12 and Colleges)

Transitional Workforce(MWAs and Agencies)

Incumbent Workforce(Employers)

Employers(Chambers & EAs)

DemandSupply

Employer Decision Matrix What are you going to do with the data?

Emerging & Transitional Workers

Require a National Career Readiness Certificate for all new hires

Accept any certificate?

Match certificate to job?

Incumbent Workers




We’ll teach you how to do this with occupational references and estimation

BENEFITS: Higher skills inventory in the workforce throughout the region

Incumbent Workers

But I would like to know the skills of my current workforce.

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Commitments you can make

Basic Commitments: We will ask job applicants “Do you have a National Career

Readiness Certificate?” We will recognize the National Career Readiness Certificate in

hiring, promotion, and employee development practices for selected positions.

We give WIRED West Michigan permission to use our name in public awareness efforts to promote the National Career Readiness Certificate.

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The first step

Example Occupations for CRC HoldersExample Occupations for CRC Holders

BRONZE

SILVER

GOLD

ONET Code ONET Title AM LI RI Total Annual

37-2012.00 Maids and Housekeeping Cleaners 3 3 3 9 $17,000

53-7051.00 Industrial Truck and Tractor Operators 3 3 3 9 $26,750

51-9121.01 Coating, Painting, and Spraying Machine Setters 3 4 3 10 $26,510

43-5041.00 Meter Readers, Utilities 3 4 3 10 $29,720

51-5023.09 Printing Press Machine Operators and Tenders 3 4 4 11 $30,430

33-3012.00 Correctional Officers and Jailers 3 4 4 11 $33,680

49-9021.02 Refrigeration Mechanics 4 4 4 12 $36,670

33-2011.01 Municipal Fire Fighters 4 4 4 12 $38,690

23-2011.00 Paralegals and Legal Assistants 4 4 5 13 $40,450

33-3051.01 Police Patrol Officers 4 4 5 13 $45,600

25-4021.00 Librarians 5 4 5 14 $46,940

11-9151.00 Social and Community Service Managers 5 4 5 14 $48,330

17-3023.01 Electronics Engineering Technicians 5 5 5 15 $47,140

17-3023.02 Calibration and Instrumentation Technicians 5 5 5 15 $47,140

47-1011.01 First-Line Supervisors - Construction Trades 5 5 5 15 $50,980

13-2011.01 Accountants 6 5 5 16 $51,310

11-9033.00 Education Administrators, Postsecondary 5 5 6 16 $69,400

11-9021.00 Construction Managers 6 5 5 16 $70,770

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Occupational Referencehttp://online.onetcenter.org/

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O*Net Job Profiles

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O*Net Job Profiles

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O*Net Job Task Details

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Occupational Referencewww.act.org/workkeys/profiles/occuprof/




Create Your Organizations Occupational Chart


Candidates come to you “Ready”

Incumbent Workers

So now what ?






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Incumbent Workers

Measure skills of workersTesting and job analysis only

give you data What will you change in your

employee evaluation process to receive a return?

What changes will you make in training and development?

What will you require of your employees?

Employer Adoption Model

Total WorkKeys System Implementation

Selection Using Certificate Levels and Assessment Results

Training/Development

ACT National Career Readiness Certificate

Focus on WorkKeys SystemSignificant benefit to employer

and employer’s workforce performance with commensurate cost

Focus Shifting to WorkKeys SystemMajor benefit to employer with

modest costs

Focus on CredentialLow cost to employer, no out-of-

pocket expense. Significant benefit to community and substantial benefit to employer

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WorkKeys job skill assessments are measurement tools

Applied Mathematics

Applied Technology

Business Writing

Listening


Observation


Teamwork

Writing

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What you can achieve with skill assessments

Employee satisfaction / morale Management / supervisory satisfaction Increased employee focus on education Industry competitiveness Job satisfaction Skill data (succession planning) Employee performance ratings







Incumbent Workers

Too many decisions

Try Experiential Learning

“the Rachael Method”






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Individual Employee Certificate Levels

Gold - 2 Bronze - 6 Silver - 15 N/C - 3

Total - 28

Employee Status Information ACT O*Net Database Link O*Net # O*Net Job Title

AM LI RFI AM LI RFI

Shift Co. Job Title First Name Last Name

1 General Labor Bruce Petter 3 <3 <3

1 General Labor Carl Sellers 3 3 5

2 General Labor Adam Jones 5 4 6

2 General Labor Teresa Rodriguez 4 3 5

3 General Labor Lisa Paul

1 Lead Valenda Juarez http://online.onetcenter.org/link/summary/51-2092.00 51-2092 Team Assemblers 4 4 4 4 4 5

2 Material Hndlr Matthew Gillam 53-7062 3 4 3 5 4 6

3 Material Hndlr Mauricio Rento 4 3 3

1 Mach. Operator Linda Cadwall 51-4081 4 4 4 5 3 5

1 Mach. Operator Deb Roster 4 4 4 <3 <3 <3

1 Mach. Operator Susan Soong 4 4 4 4 4 5

1 Mach. Operator Gail Szelc 4 4 4

2 Mach. Operator Marcia Amross 4 4 4 5 4 6

2 Mach. Operator Christina Hethen 4 4 4 5 4 7

2 Mach. Operator Bob Hysook 4 4 4 6 4 6

2 Mach. Operator Gary Kord 4 4 4

3 Mach. Operator Sally An 4 4 4 5 5 7

3 Mach. Operator Carla Encker 4 4 4 5 4 4

3 Mach. Operator Ed Ebuell 4 4 4 6 5 6

3 Mach. Operator Jason Szelc 4 4 4

1 Quality Auditor Becky Lessons 51-9061 4 4 4 5 4 4

1 Quality Auditor Terri Peterson 4 4 4 5 4

2 Quality Auditor Mark Deere 4 4 4 5 <3 5

1 Quality Tech Lisa Woods http://online.onetcenter.org/link/summary/51-9061.00 51-9061Inspectors, Testers, Sorters, Samplers, and Weighers 4 4 4 4 4 5

1 Set-up Mechanic Vladimir Englishhttp://online.onetcenter.org/link/summary/51-5022.00

51-5022Prepress Technicians and Workers

4 4 4 5 4 6

3 Shift Supervisor Jan Plainwell 51-1011 5 4 4 6 4 6

2 Shift Supervisor Robert Dean 5 4 4

1 Shift Supervisor Eugene Ogabendi 5 4 4

1 Mfg Tech - Cell Jason Beklowicz 4 4 5

2 Mfg Tech - Cell Linda Byss 3 4 6

3 Mfg Tech - Cell Argent Denton

1 Mfg Tech - Press Terry Black 51-4031 4 4 4

2 Mfg Tech - Press Bob Clark 4 4 4

3 Mfg Tech - Press Kevin Brown 4 4 4 5 5

http://online.onetcenter.org/link/summary/51-4031.00Cutting, Punching, and Press Machine Setters, Operators, and Tenders, Metal and Plastic

http://online.onetcenter.org/link/summary/51-4081.00

Inspectors, Testers, Sorters, Samplers, and Weighers

Multiple Machine Tool Setters, Operators, and Tenders, Metal and Plastic

http://online.onetcenter.org/link/summary/51-9061.00

WIRED West Michigan Sample Report - Work Keys Testing Data

Mfg Employer

http://online.onetcenter.org/link/summary/51-1011.00First-Line Supervisors/Managers of Production and Operating Workers

Employee ScoresACT Occupational Data

Laborers and Freight, Stock, and Material Movers, Handhttp://online.onetcenter.org/link/summary/53-7062.00

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THANK YOU for your time and consideration

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