the royal warrant

the royal warrantguidelines for use of the royal warrant crest

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www.royalwarrant.org

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http://www.royalwarrant.org

the royal warrant: guidelinesThese Guidelines are intended to help Grantees and their suppliers make the most of their Royal Warrant, and use the crest and legend correctly.

You can move through the PDF guide by clicking on the page required or by using the navigation button in the top right of each page.

In the case of new designs it is advisable to consult the Royal Warrant Holders Association for approval. If you have any questions at all, please contact the Association office.

Royal Warrant Holders Association No.1 Buckingham Place London SW1 6HR

Tel: 020 7828 2268 Email: [email protected]

www.royalwarrant.org

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the royal warrant

Introduction to the Royal Warrant 02

the royal arms

Digital format artwork files 03

how to use the royal arms

Using the artwork files with colour 04

Things to include 04

Things to avoid 04

Royal Arms size 05

Legend and typefaces 05

Using the Legend overseass 05

applications

Stationery 06

Printed materials 07

New media 07

Advertising 07

Packaging and products 08

Vehicles 09

Exhibition stands, displays, signage, fascias, flags and banners 10

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www.royalwarrant.org | guidelines for use of the royal warrant crest

mailto:[email protected]



introduction to the royal warrantThe Royal Warrant is a recognition of personal service of a high order, and today there are over 850 Royal Warrant holders entitled to use the title and Royal Arms.

Each Warrant is granted to a named individual, who must be an executive director or partner of the organisation concerned, and who is then responsible for ensuring that the Warrant is correctly used.

The Royal Warrant Holders Association was incorporated in 1907 to promote and safeguard the interests of its members.

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digital file formats

There are three Grantors, and four royal crests, as shown on the previous page. Digital files for these are supplied in .eps –encapuslated postscript (full colour crests only) and .tif – tagged image format – formats.

There are two crest sizes available – for use above 20mm, and for use below 20mm but above 10mm. A crest must never be used smaller than 10mm. Please ensure you use the correct file for your purposes as the two sizes are subtly different.

Each crest size is available in three versions – full colour, monochrome open, monochrome filled.

Files are available on CD or via download. Please contact the Royal Warrant Holders Association office.

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format – 20mm and above

.eps full colour .tif full colour

format – below 20mm and above 10mm

.eps full colour .tif full colour

.tif mono open .tif mono filled

.tif mono open .tif mono filled


things to avoid

The Arms should not appear on a patterned background or a photograph.

The Arms should not be overprinted or altered in any way, and must conform to the style approved for Warrant holders.

The Arms may not be incorporated into any organisation’s logo.

Royal Warrant holders may not include the Royal Arms in any of the following:

– trade directories, including Yellow Pages

– advertising on buses, taxis or trains

– banners or flags on showgrounds

– company uniforms or working dress

– promotional gifts (t-shirts, ties, aprons, calendars, diaries, mugs, mats etc) unless an item for which the Warrant was granted

how to use the royal armscolourThe Royal Arms should be reproduced in one of the following:

Full colour cmyk in the correct heraldic colours

Full colour die stamped in the correct heraldic colours

One colour mono – this does not necessarily need to be black

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things to include

The Royal Arms should always include the Legend – see p05

They must be placed to clearly show that they apply to the Royal Warrant-holding firm, and not any other organisation.

The Royal Arms should not be used as a marketing tool, but more as a badge of quality. All representations of the Royal Arms must be proportionate in their context and in good taste.

BY APPOINTMENT TO HER MAJESTY THE QUEEN

BAKERSMILLER & Co LIMITED

LONDON



legend Each use of the Royal Arms must include the appropriate legend as follows:

BY APPOINTMENT TO HER MAJESTY THE QUEEN By Appointment to Her Majesty The Queen

or

BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II By Appointment to Her Majesty Queen Elizabeth II

BY APPOINTMENT TO HIS ROYAL HIGHNESS THE DUKE OF EDINBURGH By Appointment to His Royal Highness The Duke of Edinburgh

BY APPOINTMENT TO HIS ROYAL HIGHNESS THE PRINCE OF WALES By Appointment to His Royal Highness The Prince of Wales

APPOINTMENT TO HIS ROYAL HIGHNESS THE PRINCE OF WALES, DUKE OF ROTHESAY Appointment to His Royal Highness The Prince of Wales, Duke Of Rothesay

Where required, the prefixes may be contracted to initials, eg. HM THE QUEEN / HM The Queen.

The trade description, name and head office address of the organisation must be exactly as it appears on the Royal Warrant Document, for example:

BY APPOINTMENT TO By Appointment to HER MAJESTY THE QUEEN Her Majesty The Queen BAKERS Bakers MILLER & CO LTD Miller & Co Ltd LONDON London

how to use the royal armssizeThe five line legend underneath the Royal Arms must always be legible and the Royal Arms, however reduced in size, must be in proportion to the wording underneath.

The Royal Arms should not be reproduced smaller than 10mm in height.

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legend typefaceGrantees may use a typeface (font) of their choice, provided this is legible, and can be in either uppercase or upper and lowercase.

The Legend colour must either match the mono colour of the Royal Arms, or for full colour use may be in any appropriate colour.

The Legend must appear close to the Royal Arms, and may be used either underneath or to one side as shown in the examples:

using the legend overseasThe legend should generally be in English, but it may be translated into another language if the laws of the country concerned require it. Some countries, eg Canada and China, require that the legend be printed both in English and the local language.

In all instances it is the Grantee’s responsibility to ensure that the translation is accurate.


applications: stationeryThis section also applies to:

– organisation’s own credit cards

– invitations

– invoices

The Royal Arms may appear only once on each item of stationery.

No name other than that of the Warrant Holder may appear, but a group name and/or logo may be included provided it is positioned away from and clearly inferior to, the Royal Arms and the name of the Warrant Holding organisation.

On letterhead the Royal Arms must always appear at the top. If the full address of the firm appears at the top of the letterhead the 5th line of the legend (location) may be omitted

If the full address appears at the bottom of the letterhead the five line legend must appear in full under the Royal Arms. The Royal Arms may not be used on any joint promotion with another organisation.

For companies with more than one warrant, the order for the Royal Arms should be as follows:

HM The Queen HRH The Duke of Edinburgh HRH The Prince of Wales

The Royal Arms take precedence over the Queen’s Award for Export, Environment and Technology logos.

The Royal Arms may not be used on Christmas or other greetings cards.

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10 THE HIGH STREEET HAMPSTEAD LONDON NW2 1ABTEL: 020 7123 4567 EMAIL: [email protected]

WWW.MILLERANDCO.CO.UK

PART OF THE BAKER GROUP PLC

MILLER & CoB A K E R

B A K I N G P E R F E C T I O N









WITH COMPLIMENTS

MARK MILLERHEAD BAKER















WITH COMPLIMENTS
















WITH COMPLIMENTS




applications: printed materialsThe Royal Arms may be used on printed literature. The Arms should appear only once in each publication. Printed materials may include brochures, leaflets, direct marketing, catalogues, point of sale and internal newsletters and magazines.

advertisingThe Royal Arms may be used on print advertising in the press, on posters and outdoor advertising. The arms may appear only once on each advertisement

The Royal Arms may not be used on buses, taxis or trains, or in Yellow Pages or similar trade directories, or in group advertising where the majority of advertisers hold Royal Warrants.

For detailed information on television and film advertising, please refer to the Lord Chamberlain’s Rules, available from the Grantee.

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new mediawebsitesThe Royal Arms may be used on the home OR front page of the Warrant-holding organisation’s website, but may not be repeated elsewhere.

new media promotionsThe Royal Arms may be used for on-screen brochures and digital marketing. As with printed literature, the Arms may be use on the cover or front page only.

Where documents are supplied on CD, the arms may be used on the CD itself and once on the case.


applications: packaging & productsThe Royal Arms may appear twice on each product and/or packaging provided they are placed to be visible only once, from any angle.

If the Royal Arms are to be woven into fabric, eg a garment label, care must be taken to ensure legibility and good definition.

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WW

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front and side can be seen at the same time

front and reverse cannot be seen at the same time

front

front reverse

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WW

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front and side can be seen at the same time

front and reverse cannot be seen at the same time

front

front reverse

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applications: vehiclesThe Royal Arms may be used on Grantee’s vehicles. The Arms may only be visible once. This includes when a door of the vehicle is opened – see diagram below.

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TEL: 020 7123 4567


TEL: 020 7123 4567


TEL: 020 7123 4567


TEL: 020 7123 4567MILLER & CoB A K E R




B A K I N G P E R F E C T I O N MILLER & CoB A K E R





TEL: 020 7123 4567


TEL: 020 7123 4567


TEL: 020 7123 4567











TEL: 020 7123 4567


TEL: 020 7123 4567


TEL: 020 7123 4567











TEL: 020 7123 4567


TEL: 020 7123 4567


TEL: 020 7123 4567










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applications: signage & fasciasThe Royal Arms may be used on the outside of the Head Office and the supplying branch (branches) to the Royal Household. On all other premises the Royal Arms may be displayed inside e.g. at the reception area or, in the case of a franchise, near to the point of sale.

flags & bannersThe Royal Arms may not be used on any flag or banner.

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exhibition stands & displaysThe Royal Arms may be used on exhibition stands and displays. They should be reproduced once only, and should be clearly visible.














the royal warrant

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