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Embedded trailerOnce the website has been revealed to the viewer, the trailer automatically starts playing within a matter of seconds. This is a good way to promote ‘The Roommate’ even further as it almost gives the viewer no choice but to watch it, considering it starts playing straight away. This method is also a good technique to make the viewer want to see the film because the fact they were on the website suggests there was some initial interest in the movie and having the trailer playing, it raises questions from the audience’s point of view that they’d want to be answered and therefore, they would go and watch the film.