The Roles and Function of the Mass Media 2007

8/2/2019 The Roles and Function of the Mass Media 2007

1/21

By Shalisa Williams and Delvernae Robinson


2/21

The collection/ transmission of data through:

Microforms

Magazines

Phono-recordings

Films

Magnetic tapes

Slides Videotapes

Electronic media


3/21

NewspapersMagazines Radio Television Video InternetCable Satellite


4/21

Enhance communication amongmembers of a society and of theglobal village.


5/21

To inform

To entertain

Makes us visible to others


6/21


7/21

Caribbean mass media has positivelyinfluenced the changing roles of socialinstitutions in the region which has led to:

Changes in marital roles

Promote gender equality

More educational and job opportunities for

women Children are more aware of their rights


8/21

Mass media has helped raise social issues andacquire help from the public for:

Disaster victims

Homeless people eg. A Ray of Hope

People with health problems eg. InspireJamaica


9/21

Since the media is the Main conduit ofinformation:

The government use it as a means of informing the

public about Economic policies- to garner supportin achieving its objectives

Brings attention to political issues and explains

rights under the constitution.

Informs about government plans, the successesand failures


10/21

Attracts potential investors to the country

Informs the private sector of new productionmethods, advertising its goods and services

Brings regional political issues to the

attention of the world


11/21

Mass media allows us to view a wider rangeof sports activities: through television andcable, up-to-date sports news from aroundthe world.

Projection of caribbean identity through ourmusic and international events in sports fromthe caribbean broadcasted to the world

Promotes integration and a greateracceptance of the cultures of others- theirmusic, dance, sports


12/21

Globalization- developed countries sell theirculture through the media, which has nowbeen integrated into the caribbean culture.This can be seen in the styles of dress, music,

lifestyles of caribbean people.


13/21

The media projects our caribbean identitythrough:

Our world famous music eg. Reggae &calypso, played on radio stations, televisionprogrammes and in advertisements

Broadcast of international events from thecaribbean in sports, education, festivals etc.

have showcase the caribbean identity to theworld

The use of dialects in media has helpedhighlight the caribbean identity


14/21

Coverage of our football, Olympics andinternational cricket abroad by our ownjournalists has reinforced this identity.

Caribbean Media Corporation (CMC) and theCaribbean News Agency (CANA), have helpedto forge the bond of Caribbean people and

shape our regional identity by focusing onCaribbean issues.


15/21

One countrys imposition on another, directlyor indirectly, of its value system.


16/21

Through globalization there has been a widescale access and import of entertainment andinformation from the mass media of theglobal north. This leads to problems such as:

Developed countries like the USA will be ableto sell their culture freely to the rest of the

world. Small countries with weaker culturesmay find themselves inundated with imagesfrom the north that are so compelling andconsistent that these countries may be kept


17/21

dependent as their citizens adapt foreignlifestyles and purchase foreign goods.

Increased appetite for foreign goods as aresult which threaten locally produced goods

Has eroded many caribbean morals andvalues, increasing materialism, and creatingless patriotic people

Presence of a more global culture emerge-local culture is mixed with foreign culture


18/21

The End


19/21


20/21


21/21

The Roles and Function of the Mass Media 2007

Documents

Transcript of The Roles and Function of the Mass Media 2007