The Role of Video in Mobile Learning
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Transcript of The Role of Video in Mobile Learning
The Role of Video in Mobile LearningToday’s Presenters:Peter Barrett Tom BraningPresident, NetDimensions, Inc. Channel Sales Mgr. BizLibrary
Today’s Presenters
Peter BarrettPresident, NetDimensions, Inc.GM, NetDimensions Interactive
Tom BraningChannel Sales Manager
BizLibrary
Established in 1999, listed on the London Stock Exchange (AIM: NETD) and now trading on OTCQX International (OTCQX: NETDY), NetDimensions is a global company with operations in the US, UK, Germany, Denmark, Australia, Hong Kong, and the Philippines
NetDimensions’ Quality Management System is ISO 9001:2008 certified & NetDimensions Hosted Services are ISO 27001:2013 certified
About NetDimensions
Provider of performance, knowledge and learning technology solutions• Full spectrum provider with broad learning & development expertise backed with
deep technology competency • North American Headquarters: Rocky Hill, CT• NetDimensions Interactive (NDI) providing custom e-solutions for 16 years:
• Focus on content, conversions, application tools, specialized portals, dynamic websites and mobile solutions
Today’s Discussion Mobile devices have become integrated into business and
learning today. Video, because of its adaptability to many devices has a prominent role in learning.
What is the best use for video in learning? Choosing the right content What best practices to consider Ensuring cross platform delivery Why smaller may be better
What’s the Big Deal About Video?
People like video – here’s the proof:
More than 1 billion users – almost a third of all the people on the internet YouTube on mobile reaches more 18-34 and 18-49 year olds
than any cable network More than half of YouTube views come from mobile devices The number of people watching YouTube is up 40% since
March 2014 Users are engaged with average session times of 40 minutes
YouTube
What Makes Video Attractive to a Learner? Format is one that users are used to and comfortable with
Generally plays well on any mobile device (older devices can be an exception)
Generally no special technology or Apps required Exception: offline mode
Types of video used for mobile learning
YouTube-like, user created
Professionally developed with collateral materials
Continuous video with break points for knowledge checks
Interactive video with embedded branching and questions
Incorporating social elements and peer group activities
Video Examples
YouTube – passive
BizLibrary – supporting collaborative materials
Michelin - with Knowledge Checks
Interactive – branched videos
Social – Learn by Doing
YouTube-like Videos
Open to public
Generally produced economically
Can be user generated
Can be full fledged marketing productions
Passive
Accessible. Searchable
Associated with similar videos
Learner controlled
Video Supported with Collaborative Materials
Variety of supportive materials
Multi-modal Elearning Classroom Hardcopy
Cross platform
Assessments
BizLibrary
Video Paused for User Activities
More engaging
Usually custom
More expensive to produce
Video and activities integrated into single presentation
Interactive Video
Immersive
Branching of video based on user responses
All interactions within the video through buttons or hotspots
Allows linking to other content from within the video
May be difficult to play on some iPhones without a special App
Courtesy: HuStream
Video TypesCo
mpl
exity
Cost
Level of Engagement
YouTube
Learner created
Video with access to collateral materials
Videos with Interactive Exercises
Interactive video
Social Interaction
What Subjects Work Well with Video?
Video can make storytelling, scenarios and case studies more engaging
Video can often better illustrate a technical skill requirement or product use or process
Brandon Hall Group
What Works With All Types? Storytelling
Why it’s important: Enhances the sense of empathy, to
experience other emotions – Paul J. Zak, HBR
Sets up a path from status quo to revealing a path to a better way –Nancy Duarte, HBR
Character driven stories with emotional content result in a better understanding of key points – Paul J. Zak, HBR
Guaranteeing Success with Video Build your video around a story or scenario Stories are good, boring is bad! Add variety, avoid sameness
Keep it short Bite size is better, too long and learner
loses interest
Use professional talent whenever possible Or minimally avoid monotone, poor presenters
Avoid clumsy editing
Brevity is Key
Today’s world is so inundated with technology and visual stimulation, that keeping employees focused during training programs can be troublesome. Employees typically don’t have the time to watch - really watch - a training video longer than 4 minutes. The modern worker only has about 1% of available time in the office to dedicate to learning and development. That means out of the entire 8-hour workday, and when you do the math, that averages just under 5 minutes a day anyway.
Brandon Hall GroupPosted on Recruiting Blogs by SeanPomeroy
Guaranteeing Success
Make learning available in small, digestible chunks and in topic areas that matter to employees.
The other big learning “A-HA” was that learning happens anywhere, any place on any device, and it doesn’t make any sense at all to worry about it. Let the employees learn on their terms. It’s really amazing what happens when you let bright, motivated talented people perform when they have the tools, freedom and ownership to do so.