Kahoku Shimpo Disaster Prevention & Education Bureau 1

KAHOKU SHIMPO Akihiro Hojo

Kahoku Shimpo’s mission and

The role of the media in

responsibility to disaster-affected areas

disaster lisk reduction

KAHOKU SHIMPO PUBLISHING CO. 2

“Get ready for the next bigone.”

What can the media do before, rather than after, disasters occur?

Our call to action alone failed…

from Call to action

to Outreach

We changed our approach,

KAHOKU SHIMPO PUBLISHING CO.

Needs to enlighten to BOSAI

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Lack of Intention to Save

72% “Not Useful”

・the death of nearly 20,000 people ・Examined prev. articles

the Local People’s Life

Need to tell one by one Enlightenment and Appeal are important The Role of Media

Limitation of Written-base

KAHOKU SHIMPO PUBLISHING CO.

KAHOKU SHIMPO

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・Location: Sendai (the disaster-affected area) ・Number of Publications: ― morning ver. 450,000; evening ver. 70,000 ・Numbers of Workers: 450 ・Damage from the Disaster:

Office was danger to collapse

15 newspaper stands

were hit by tsunami

27 workers

were kills by tsunami

2 branch offices

swept or flooded were

by tsunami

System for publication was shut down

A Crisis to collect data, to write articles, to transport, and to deliver…

Somehow found a way to publish, and deliver.

Functioned as the only media which can give the accurate information.

KAHOKU SHIMPO PUBLISHING CO. 5

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MUSUBI-JUKU

2 311 JISEDAI-JUKU

3 ROUNDTABLE DISCUSSION to BOSAI in Miyagi

KAHOKU SHIMPO PUBLISHING CO.

MUSUBI-JUKU ― WORKSHOP to BOSAI

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・Since May 2012 ・Held up to 83 times ・For neighborhood association, schools, companies… ・Share the details of disaster ・Discuss a plan to reduce risk ・Held in Indonesia ,Chili 2013 ・Also in Kochi and Tokyo,…from 2014

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KAHOKU SHIMPO PUBLISHING CO.

311 JISEDAI-JUKU

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・Started April Last Year ・100 students attend lectures ・Train them as memory-keeper

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“Next Generation Academy for Transmission and Preparation”

KAHOKU SHIMPO PUBLISHING CO. 8

ROUNDTABLE DISUSSION

・Collaboration with univ,administration,media… ・Established April 2015 ・Signed in 98 org. & 194 ppl. ・Executive office: Kahoku Shimpo

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KAHOKU SHIMPO PUBLISHING CO.

KAHOKU SHIMPO

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BOSAI and Education Project Office ・Established April 2016 ・Fulfill our duty of Transmission & Enlightenment

Thank You.

Put more efforts to eliminate the numbers of the death, and tell the stories of the disaster to not only people in Japan but also people around the world.