The Role of Staff Training in Medical Tourism fileThe Role of Staff Training in Medical Tourism...
Transcript of The Role of Staff Training in Medical Tourism fileThe Role of Staff Training in Medical Tourism...
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The Role of Staff Training in
Medical Tourism
Maria D. Georga – Regional Manager
LaingBuisson
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Definition
“The action of teaching a person or
animal a particular skill or type of
behaviour”
Oxford dictionary
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Why is training important?
• To ensure that we understand AND
meet the needs of the medical
traveller.
• To improve a healthcare
organisation’s profitability.
• To attract more international patients.
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Why bother with training?
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Why don’t clinics train their
people?
They believe:
• It’s too expensive.
• Trained people will leave.
• Trained people will ask for higher
salaries!
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Why don’t clinics train their
people?
They believe:
• Training time means a loss of
working hours.
• Engaging with their staff is not
important.
• Training doesn’t add value.
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Meeting the needs of the
medical traveller
• The international
patient experience
starts very early!
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Meeting the needs of the
medical traveller
Has an idea
Candidate Customer Promoter
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Meeting the needs of the
medical traveller
• Listen to your patients/customers
• Apply emotional intelligence
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Meeting the needs of the
medical traveller
• Respond on time!
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Response time!
33%
19%
23%
6%
19%
0%
5%
10%
15%
20%
25%
30%
35%
< 24 hours 24 - 48 hours 3-5 days Over a week Never...
Response Time
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Meeting the needs of the
medical traveller
• Be transparent
• Be sincere
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The lowest rating
always goes to
communication
Meeting the needs of the
medical traveller
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If they can’t understand you….
Source: Treatment Abroad Medical Tourism Survey 2017
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Safety.....
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The medical travel market
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Meeting the needs of the
medical traveller
• Understanding ethical, cultural and
religious differences.
• Making life easy for the patient!
• Being by their side
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When things go wrong…
Clinical and non-clinical errors:
• Acknowledge.
• Apologise.
• Act!
– Remedy the situation.
– Learn from your mistakes.
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What about staff morale?
Gifts from patients…
• To get or not to get….!
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What happens after the
operation?
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The patient journey
RESEARCH EVALUATE DECIDE RE-
EVALUATE EXPERIENCE
FORM OPINION
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“After care”
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Meeting the needs of the
medical traveller
Listen to your
customers
…again!
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Patient relationship
management
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It does not end here!
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Patient relationship
management
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Building a great
reputation
How are you doing?
Is there anything I can
help with?
We also offer....
What can I say to my past
patients?
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Reputation management
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Developing a training plan
Why?
• Solve issues related to poor customer
service
• Engage people in finding ways to
maximise revenues or minimise
expenses
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Developing a training plan
Why?
• Support employees' skills and improve
weaknesses to enhance productivity.
• Develop a reasonable budget
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Employees
• Employees understand that that they
are valued
• Employees change and see work as
their career rather than a simple job
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Training in action
• Identify needs. (What do we want to
accomplish?)
• Develop the training plan.
• Implement training.
• Measure and evaluate the training
outcome.
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Measuring the results
• Team building
• Less need for supervision/less
conflicts
• Better employee performance
• Increased staff engagement
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Measuring the results
• Increase in revenue
• Higher conversion rate
• patient safety Improvement
• Better patient satisfaction survey
results
• Reduction in expenditure/cost savings
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And ultimately…
• More patients…
• More positive reviews…
• More promoters…
• More business!
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When does training end?
It doesn’t!
• Retraining (full – partial)
• Training repetition
• Targeted training (per team)
• Follow up following training
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Remember…
Staff training should be considered as a
continuous ongoing process, strongly
connected with a healthcare
organisation’s measurable goals.
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Want to know more?
• INTERNATIONAL MEDICAL TRAVEL
JOURNAL
www.imtj.com
• TREATMENT ABROAD
www.treatmentabroad.com
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IMTJ MEDICAL TRAVEL SUMMIT AND AWARDS
ATHENS
21-24 MAY 2018