Creative Media Industry TeamsWorking Relationships

Rachel HeyesLecturer

The Manchester College

Sales and Marketing

Marketing• promoting and selling products and services • changing people’s attitudeDirect marketing • Establish a personal relationship with consumersSales • Contact the consumer directly via websites etc.

Advertising and PR

Advertising • Uses various media to motivate people to buy

products and services or change attitudesPR • The management of reputation• Earning understanding and support• Influencing opinion and behaviour

Design

• Communicate client messages• High visual impact• Huge variety of products and activitiesSuch as: websites, advertising, books,

magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity (e.g. giving organisations a visual 'brand’)

Pre Production

• Organising, Planning and Researching• Contribute ideas, generation• Prepare information, risk assessment, location

recce• Fact checking• Brief writing, proposal/treatment, script,

storyboard• Sourcing, budget, booking• Recruiting – Allocation of roles

Production

• Project operations• Shooting• Review and Log – Reshoot• Recording

Post Production

• Editing• Agree changes with client• Audio tracks, graphics, titles• Exporting (DVD authoring)• Broadcast preparation

Quality and Testing

Review of all factors involved in production• Elements - controls, job management,

processes and performance (product)• Competence - knowledge, skills, experience,

and qualifications (process)Quality is at risk if any aspects are deficient

Task

1. Choose a media product and select a member of your team to represent each department (Sales and marketing, Advertising and PR, Design, Pre production, Production and Post production and Quality and Testing)

2. Decide which department will take responsibility for each aspect of the project lifecycle

3. List all roles and responsibilities for each department

4. Present your plan back to the MD