The Role of Social Media in Corporate Social Responsibility

52
The Role of Social Media in Corporate Social Responsibilit y Andrew Chow SINGAPORE

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This is a presentation in 12th Annual Environment and CSR Global Conference 2011 in Srinagar, India

Transcript of The Role of Social Media in Corporate Social Responsibility

Page 1: The Role of Social Media in Corporate Social Responsibility

The Role ofSocial Media inCorporate Social Responsibility

Andrew ChowSINGAPORE

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Singapore(5,060,000)

1 out of 2 on Facebook=

2,700,000(Apr 2011)

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In America (400,000,000)3 out of 4 are on Social Media

=

300,000,000

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In the World2 out of 3 are on Social Media

=

5,000,000,000

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More than 15 hours of video uploaded per minute.

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600 years to watch all videos(2011 – 2611)

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20,000,000Articles

(78% not in English)

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5,000,000,000

70% of people on earthhas a photo in Flickr

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1400% growth from Jan – Feb 09

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If

If FACEBOOK is a Country,It will be the 3rd largest CountryIn the World (after China & India)

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Youngsters Spend Time on Social Media thanReading your Email

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Social Medianot only

Change the Rules of Communication…

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Social Media changes … … the

Art o

f War

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Social Media

Best Friend?or your

Worst Nightmare?

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Fundamentalsof

Social Media

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Page 18: The Role of Social Media in Corporate Social Responsibility

Be Personable

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Environment

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Workplace

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Community

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Don’t Don’t

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How can companiesleverage on Social Media

ForC.S.R ?

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Sharing

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Communicate

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why are companies

NOT EMBRACING social media?

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Strategy

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Organisation

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Channel

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Investment

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Authenticity

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Listening

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Moderation

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Engagement

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SOCIALMEDIAINFRA-

STRUCTURE

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Analytics

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Conclusion

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Page 47: The Role of Social Media in Corporate Social Responsibility

Conversation

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Community

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Corporate Social Responsibility

CorporateSocial Media

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Andrew Chow a.k.a Ideasandrew Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008

Education Thames Valley University, UK

Membership SACEOS member 2004

Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010

Certification NLP Practitioner Certified Life Coach

Forte PR Strategic Counsel, Implementation & Monitoring Social Networking / Social Media Strategy Brand Management Consultancy Personal Branding

Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified

Page 52: The Role of Social Media in Corporate Social Responsibility

Andrew Chow a.k.a Ideasandrew

Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg

Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/

More than 190 interviews/feature in 5 years from local and international media

http://ideasandrew.myplaxo.com/
http://sg.linkedin.com/in/ideasandrew
http://www.flickr.com/photos/ideasandrew/
http://www.youtube.com/user/ideasandrew
http://www.slideshare.net/ideasandrew
http://ideasandrew.podomatic.com/
http://twitter.com/Ideasandrew
http://www.andrewchow.sg/
http://en.wikipedia.org/wiki/User:Ideasandrew
http://www.meetup.com/members/11966314/

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