The role of public sector in tourism development, Goran Petkovic

September, 2012. 1

STRATEGIC PRIORITIES IN TOURISMSTRATEGIC PRIORITIES IN TOURISM • Creation of an institutional framework for tourism development

• Increase the attractiveness of tourism destinations and improve management of tourism destinations

• Investment in tourism and community infrastructure

• Development of small and medium enterprises in tourism sector

• Improvement and construction of Pan-European corridors X and VII

• Incentives for education and employment increase

Republic of Serbia

MINISTRY OF FINANCE AND ECONOMY

2

STRATEGIC PRIORITIES IN TOURISMI Institutional Framework

STRATEGIC PRIORITIES IN TOURISMI Institutional Framework

• Law on Tourism; • Integral planning of tourism

development• National Master plan• Destination master plan• Marketing plan• ...

• 26 by law acts (regulations, decrees, rule books ...)

• Law on Spa; Law on Public Ski Areas;

Republic of Serbia


THE NATIONAL STRATEGY FOR TOURISMTHE NATIONAL STRATEGY FOR TOURISM

• “Support the implementation of the National Strategy for Tourism”, the project funded by the European Union in the amount of EUR 1 million

• In order to achieve the implementation of the Revision, it is essential to focus on sustainability of tourism development

• Specific new tools concerning both private and public involvement in tourism development have to be implemented and these include:

The establishment of “Observatory of Tourism” to address the needs of investors and professionals

Training Programs to support SMEs sustainability

Guidelines on priorities for tourism promotion

Republic of SerbiaMINISTRY OF FINANCE

AND ECONOMY

4

STRATEGIES AND MASTER PLANSSTRATEGIES AND MASTER PLANS

• Master Plan for sustainable rural tourism development in Serbia; the Government of Serbia adopted the “Program of sustainable rural tourism development in the Republic of Serbia” (“RS Official Gazette”, N.85/2011)

• Strategic master plans for 16 priority destinations

• Danube Strategy – EU strategy for the Danube region


AND ECONOMY

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STRATEGIC PRIORITIES IN TOURISMII Destination management

STRATEGIC PRIORITIES IN TOURISMII Destination management

DMO

PPP

Republic of Serbia


• Hotel opened on 25th December 2011 • First greenfield investment in domestic tourism in 20 years

• The state invested 30 million EUR

• Austrian Falkensteiner Hotels & Residences took over the hotel management in September 2011

• Management duration period: 15 years

STARA PLANINA HOTEL (transl. Old Mountain)

PUBLIC PRIVATE PARTNERSHIP

PUBLIC PRIVATE PARTNERSHIP


AND ECONOMY

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MANAGEMENT OF TOURIST AREAMANAGEMENT OF TOURIST AREA

• In order to protect and manage tourist areas the following companies have been formed:

“Welcome to Lepenski Vir” Ltd. -Management of tourist area co.

”Golubački Grad Fortress” Ltd. -Management and development co.

Revitalization of Golubački Grad Fortress; the project funded by EU IPA funds in amonut of 6.5 million euros


AND ECONOMY

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STRATEGIC PRIORITIES IN TOURISMIII Investment in Infrastructure

STRATEGIC PRIORITIES IN TOURISMIII Investment in Infrastructure

Tourism infrastructureLocal (Communal) infrastructure

Republic of Serbia


Examples of good practice

to be presented later

INCENTIVES(Subsidies and grants) INCENTIVES(Subsidies and grants)

• Development of the urban planning and project design documentation (Physical or Regional Plans, Strategic Master Plans, Urbanistic Plans etc)

• Construction of access roads to tourist sites

• Communal infrastructural fit-out of the construction land as the basis for the development of tourist accommodations (hydro-technical facilities, water and sewage systems, parking lots etc)

• Development of general recreation-designated land in tourist

destinations (pedestrian trails, practice and training trails, bicycling trails etc.)


AND ECONOMY

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STRATEGIC PRIORITIES IN TOURISMVI SME incentives

STRATEGIC PRIORITIES IN TOURISMVI SME incentives

Standards

Documentation: plan / project

Infrastructure development

Soft Loans

Marketing

Republic of Serbia


IMPROVING QUALITY OF TOURIST OFFERIMPROVING QUALITY OF TOURIST OFFER

• Two new five-star hotels opened this month (September 2012)

Premier Aqua, Vrdnik Spa Metropol Palace, Belgrade

• Falkensteiner is going to open a new hotel in Belgrade on the 1st of November


AND ECONOMY

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INTERNATIONAL COOPERATIONBackground for SME development

INTERNATIONAL COOPERATIONBackground for SME development

• The project “The cultural routes of Roman Emperors”

• MDG-F and UN Join Program „Sustainable tourism for rural development”

• IPA Project 2007-2013 „Support the implementation of the National Strategy for Tourism”

•Project Proposal: Promotion of culture routes on the Danube - The cultural routes of Roman emperors and the Danube Wine Route (Transnational cooperation projects on European Cultural Routes - 23/G/ENT/CIP/11/B/N02S008

• Membership in international organizations: - UNWTO Executive Council - Adriatic - Ionian Initiative (АII)- Central European Initiative (СЕI)- Organization of the Black Sea Economic Cooperation (BSEC)


AND ECONOMY

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• Setting up tourist and wine signalization in tourist areas

(9 wine routes and 2 wine oases)

• Construction of belvederes, visitors’ centers, plateaus,

conference rooms

• Promotion and improvement of Serbia tourism offering (NTOS is in charge of tourism promotion in domestic and international tourism markets)

• Completion of special tourist projects (public toilets at tourist sites, collection and processing of solid waste)

INCENTIVES(Subsidies and grants) INCENTIVES(Subsidies and grants)


AND ECONOMY

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• Hotels, restaurants and sports facilities construction and reconstruction • Rural objects restoration and their conversion to restaurants

• Reconstruction and renovation of floating objects

INCENTIVES(Loans)INCENTIVES(Loans)


AND ECONOMY

•Improvement of marketing

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INCENTIVES 2007 – 2011(Subsidies, grants and loans)

INCENTIVES 2007 – 2011(Subsidies, grants and loans)

This data does not include public enterprises of Ski Resorts of

Serbia, Stara Planina (Old Mountain) and NTOS


AND ECONOMY

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INCENTIVES 2007 – 2011INCENTIVES 2007 – 2011Republic of SerbiaMINISTRY OF FINANCE

AND ECONOMY

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STRATEGIC PRIORITIES IN TOURISMV Corridors VII and X

STRATEGIC PRIORITIES IN TOURISMV Corridors VII and X

Corridor VII – The Danube Corridor X - Highway

MarinaCamping sitesSignage

Republic of Serbia


Apatin - Marina

EUROVELO VI

Cyclers in Krčedin

STRATEGIC PRIORITIES IN TOURISMVI Education

STRATEGIC PRIORITIES IN TOURISMVI Education

Administration – explanations of the legal frameworkworkshops on categorizationworkshops on rural tourism

ConsultantsInternational projects (IPA, MDGF, ...) local projects – RARIS

Conferences EIATInvestment conference ...

Republic of Serbia


EXAMPLES OF GOOD PRACTICE

EXAMPLES OF GOOD PRACTICE

Republic of Serbia


• Improving the international competitiveness of Kopaonik tourist destination

• Construction and development of pedestrian trails, picnic areas and information label sets

• Construction of cable cars and ski lifts

• Electricity and water supply infrastructure

• Ski slopes construction

KOPAONIK NATIONAL PARK


AND ECONOMY

Infrastructure projects - GrantsInfrastructure projects - Grants

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IRON GATE NATIONAL PARK

• Regulation of Iron Gate National Park Visitor Center

• Construction of protective structures at the archeological site Lepenski Vir

• Pier construction at the archeological site Lepenski Vir


AND ECONOMY

Infrastructure projects - GrantsInfrastructure projects - Grants

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PALIĆ

• Construction of the visitor center – Ludaš Lake

• Solid waste management at the tourist site

• Palić tourist information centar

• Reconstruction of the Great Park in Palić

NATURE PARK “GOLIJA”

• Roads construction (preparation of plan and project documentation)

• Construction of the infrastructure in the nature park

Infrastructure projects- GrantsInfrastructure projects- GrantsRepublic of Serbia


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THE SPECIAL NATURE RESERVE ZASAVICA

• Construction and fitting (equipping) of SRP Zasavica Camp

Infrastructure projects – GrantsInfrastructure projects – GrantsRepublic of Serbia


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• Construction of restaurants and appartments in Kaludjerske Bare –

Tara Mountain• Reconstruction of the villa Drina, Perućac – Tara Mountain• Ethno-eco village “Vraneša” – Mt. Zlatar• Wine center –“Kovačević” restaurant – Irig,

Fruška Gora mountain

SOFT LOANSSOFT LOANSRepublic of Serbia


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THANK YOU FOR ATTENTION!THANK YOU FOR ATTENTION!Ministry of Finance and Economy

20, Kneza Miloša Str. Belgrade, Serbia

www.mfp.gov.rs [email protected] .rs

“The capacity of tourism to drive growth and create jobs needs to be accompanied by

strong supportive public policies.”

Taleb Rifai, UNWTO Secretary General

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The role of public sector in tourism development, Goran Petkovic

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