The Role of Internal Communications in Delivering on the Collaboration Agenda
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Transcript of The Role of Internal Communications in Delivering on the Collaboration Agenda
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Collaboration & Internal CommunicationsPRWeek Strategic Communications Conference
December 2013
Belinda Gannaway
@contentqueen
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A connected world
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By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
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“Cross-unit collaboration takes place when people from different units work together in cross-unit teams on a common task or provide significant help to each other.
“It can be joint work or a one-way collaboration where one unit provides information to another.
“In all cases collaboration needs to involve people. Swapping data is not collaboration.”
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New movements built on collaboration
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Collaborative economy: connecting people & capacity
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Giff Gaff
Collaborating with customers to deliver a service
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Collaborating with the public
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Collaborating with industry experts
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• Operational efficiency & agility
• More innovation
• Higher sales
• More engaged employees
Benefits of embracing collaboration
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What collaboration looks like
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• Shapes organisation more than any other activity
• Drives performance more than any other activity
• Impact is twice as significant as a company’s
aggressiveness in pursuing new market opportunities
• Five times as significant as the external market
environment (market turbulence)
Source: Frost & Sullivan
What the research says
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‘Global lab’ built on ESN & face-to-face ‘secret weapon’
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Open, cross-functional process reduces duplicative work
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75 video collaboration studios are changing business
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Group rewards co-ops for collaboration with others
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Focusing collaboration efforts in one division to drive ROI
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Internal comms & collaboration
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Internal communicators’ role 1: Make it meaningful
Opportunities
Risks
Solutions
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Internal communicators’ role 2: Put strategy before tech
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A hostile culture will kill collaboration in its tracks• Silos• Excessive competition• Opaque decision-making• Hoarding information
Internal communicators’ role 3: culture change
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How will you know if you’re succeeding?
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Collaboration has meaning
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• Collaboration has meaning• The tech serves the
strategy
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• Collaboration has meaning• The tech serves the
strategy You can measure behavioural change
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“In the long history of humankind (and animal kind, too) those who have learned to collaborate and improvise most effectively have prevailed”Not Charles Darwin
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Questions?Want to stay in touch?@contentqueen@nixonmcinnes
2013