The role-of-digital-in-local-participation-pp
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Transcript of The role-of-digital-in-local-participation-pp
participation……
in the digital age
@dmontfort
Community council
• Forging closer links with the community through genuine engagement and communication
• Greater transparency in local democracy and decision making
• Five out dated and formal area committees scrapped
• 10 new, more focussed community forums established
• Traditional agendas are scrapped in favour of open debate
• Bureaucracy is stripped back to dramatically reduce costs
Facebook community forums
Top tips
• Don’t dodge topics.
• Local authorities – senior
political buy-in is essential
• Joined up approach
• Set realistic goals
• Keep it simple and just be honest
Out in the community
WeLoveCarers charity
Brierley Hill
What’s else?
• Big Question budget consultation which received 4,500 responses – the biggest in the council’s history (2012/13)
• Building on the conversation a regular
e-bulletin goes out to more than 60,000
people
What’s next?
• Facebook forum for
businesses
• Curry forum
We don’t know where we are going … but we are on our way
78% of Londoners aged over 75 are not online and a total of 661,000 people over the age of 55 in London have never used the internet
But the world is changing fast …
“My children are in a different country and if you don’t know internet you can’t communicate. They don’t have time to write letters or anything, telephone is too expensive, Skype is the best thing” (older person) Mi Community
Setting the Scene
o Lack of interest
o Marketing of computers, design of products and jargon
o Fears of making a mistake and perception of being unable to learn
o Financial cost
o Fears of safety and privacy
o Lack of training and support
o Physical or cognitive impairment
o Personal attitudes and beliefs
– I
Obstacles to getting online
Curiosity and an appetite to learn Specific interests and hobbies Family support Independence and inclusion Work Experience and Studying Personal attitudes and beliefs Training and Support
Drivers for Getting Online
Offline and uninterested
• Negative associations • Feeling that it is unnecessary
• Low awareness of online capabilities • Cynical about tech
Offline but interested
• Fears of low knowledge/mistakes • Perceived financial constraints • Fear of safety & privacy • Uncertainty of relevance to lives
Commonly encountered views on digital inclusion
Restricted use but online
• Single-use functionality • Desire for training
• Desire for on-going support • Curiosity
• Sometimes feeling ‘pushed’ online
Expansive use and online
• Positive associations, • Attended good quality training
• High exposure to computers, • Particular online goal
Commonly encountered views on digital inclusion
Transition1 Offline and Uninterested to Offline but Interested Curiosity Motivational Hook
Transition2 Offline but Interested to ‘Restricted Use but Online Finance Training introductory, learner led
Transition3Restricted Use but Online to Expansive Use and Online
More advanced training, older IT trainers, practical uses of online, shopping, skype and engagement.
Transitions
Prioritising regional and local government funding for adult learning at local level
Research designed to deeply understand motivational and behavioural elements of decisions to use online technologies
Private companies should incorporate older people as co-designers and testers of products/on line platforms to ensure user-friendly operation
Sales outlets consider having an ‘new or timid user’ period in quieter midweek working hours where older Londoners can
be shown the pros and cons of different computer systems
Recommendations
Older IT digital champions- greater understanding of potential barriers and drivers and potentially assisting in co-design and delivery of support programmes
Information regarding the ‘Digital by Default’ agenda should be communicated through non-computerised channel
Support for completion of online forms needs to be facilitated at a face-to-face local level
Local provision of courses specifically for older people
Recommendations
“I was quite happy in my own world paying cheques, posting cards, (but)in the future, very near future, you can’t survive without paying on theinternet, can’t contact anyone - it’s out of the question… I have got to do it or Iwill be so isolated, I wouldn’t be able to pay a cheque” (older person) Mi Community.
The role of digital in local participationChris Martin25 November 2014
YouthNet is the UK’s leading digital charity. Every year, we help 1 million 16-25 year olds across the UK.
Our services are: Accessible: Our services are available 24 hours a day, 365 days a year.
Holistic: Young people’s problems are interconnected. We provide support on every issue including work, housing, mental health and relationships.
Trusted: We’re experts in talking to young people. 81% of young people tell us that they trust our support.
For young people, by young people: Our services are co-designed and delivered with the help of 300 young volunteers.
Collaborative: We work with corporate, media and sector partners to provide a joined up support journey.
Cross platform: We work across young people’s digital ecosystems covering websites, mobile apps and social media.
Young people’s digital ecosystem
Young peopleStaff
Sector &
corporate
partners
Build services with young people
The right voice
Oii My Size!Peabody Community Investment Team
Raising awareness of the treatment of young women in Westminster.
The right medium
Level UpLatimer Creative Media
Discussing sex and relationships in Lambeth.
The right influencers The SiteHannah Witton90,664 followers
Stormzy19,878 followers
Translating online support into offline action
Debbie Moss
Public Affairs and Policy Manager
Follow us @vinspired
• vInspired is the largest youth volunteering charity in the country
• We are a digital first platform, providing opportunities for young people to take action on the causes they care about
Who we are
We connect with 32,000 young people online
We reach 846,000 through our website, social media or
email list
Local volunteering
• Last financial year our young people recorded 560,000 hours of volunteering.
• They felt more connected with their communities, more confident about entering education or employment and proud of achieving change in their communities.
From online to offline
Our work is all about moving from online engagement to offline action:
Intensively!
• Apply for Team v through vInspired.com
• Attend our residential training
• Build networks of local volunteers through social media
• Create a local team• Make a difference in
your community
Independently
• Apply for Cashpoint through vInspired.com
• Get an award of up to £500 to make a difference in their community on any issue they feel strongly about
• Access support from our team
• 74% projects continue beyond the grant
As part of a network
• Sign up to Do Something via vinspired.com
• Join the online community
• Choose the issues you care about
• Keep up-to-date online• Take action in your local
community
Swing the Vote
• Our biggest current Do Something campaign
• Young people sign up online
• Register to vote, learn more, and recruit friends online
• Attend events nationally and locally offline
• Vote – offline!
Why this campaign?
• Young people care!
• A survey out this week shows 40% of 10-20 year olds take part in social action
• But they don’t feel connected to Westminster politics
• Only 44% of 18-24 year-olds voted in 2010, compared with 68% of 65+s
Offline action
Young people attend events with their local MPs
Offline action
Our goal: Young people vote, along with their friend
Thank you
Questions?