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WEL-COMEWEL-COME

TO THE PRESENTATIONTO THE PRESENTATION

 

Submitted By:Samiul karimSamiul karim 

ID No. 4081403914th Batch

Evening MBA Program

Date: July20, 2009Date: July20, 2009

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To achieve the above objectives marketers are nowTo achieve the above objectives marketers are now

developing creative advertisements to increasedeveloping creative advertisements to increase

awareness of the consumers and to increase their awareness of the consumers and to increase their 

 products sales and acceptance. In preparing the ads products sales and acceptance. In preparing the adsthey often use young beautiful lady in accordance tothey often use young beautiful lady in accordance to

the concept and product category. The reasons behindthe concept and product category. The reasons behind

this are as follows – this are as follows – 

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Young beautiful lady as creativeYoung beautiful lady as creative

artistsartistsYoung girls and females havethe ability or power to create

something new and interesting.

Creativeness is characterized

 by originality and

expressiveness. Creative

 persons are imaginative.

Marketers are using the

creative power of the young

 beautiful ladies in makingadvertisement to promote their 

 products or services.

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Attractive face and out look attracts theAttractive face and out look attracts the

interest of the customers.interest of the customers.

Females are the symbol of  beauty. So they can easilyattract the customers.Young beautiful ladies

have the natural power tochange the preset mindsetup of the prospectivecustomers. All people like

 beauty. Marketers use the beauty of the young ladyto influence the customerstowards their products.

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GlamourGlamour

Glamour is the power or quality of attracting others. Glamour israpidly growing for several reasons. Advertisers have long linked

sensuality with products. Simply put, a glamorous model in anadvertisement is intended to persuade consumers that if they buy the product, they too will be like the model. Marketers use the glamour of the young lady to persuade the consumers to use their brand of 

 products.

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Attractive figure and dressAttractive figure and dress  Fashion is important to us because it's

a means of self-expression--it enablesus to say something important to theworld about who we are, or who we'dlike to be. The clothes we wear saythings about us (intentional or not),even to people we don't talk withdirectly. It addresses the fundamentalhuman need to belong, to identifyourselves with a group of others likeus--whether it's a lifestyle, a religion,a profession, or an attitude. Attractivefigure and dress make a lady moreattractive and influential to the

customers. Fashionable young ladythus are the first choice of themarketers to promote their productsor services by presenting them. 

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Creative activityCreative activity 

Young generation is full of core set of social skills & cultural

competencies. Youth are active, creative and ethical participants in

the new culture. Moreover, young beautiful ladies are attractive tothe consumers and they can easily influence the consumers. Young

 beautiful lady with creative activity, such as singing, dancing or 

modeling can express their feeling to attract the consumers. 

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Eye motionEye motion 

Beautiful eyes of a beautiful lady say many things to the

audience. Eye motion of them can motivate and change

the motive of the consumers about the product or 

services. Marketers use the benefit of this to promote their 

 products to the customers.

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Influential to peopleInfluential to people Following characteristics of a young beautiful ladyinfluence the people andchange their pre-setupperception about a product.

Creative activity Attractive face and out look Attractive figure and dress Glamour  Eye motion

Marketers use their power to attract the customers topromote their productsthrough advertisement.

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There are different reasons behindusing pretty women, beautiful body;Sexy poses etc. in any IMC programs.Among the most prominent ones,some are depicted below

Highly used for Shock Advertisement To grab instant attention of Men To make the Ad interesting Women are also moved by the

 presentation of other women in anyAds From a fashion point of view

Some products are subliminallyaffiliated with sex, women and lust To gain differentiation in the ads. To beautify the Environment and for 

ornamentation reasons More presentable and glamorous.

There are also some reasons- some

 products Have highly sexual involvement like-

alcohol, cigarettes, condoms, sex pilletc.

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Common Criticism of sexual appeals inCommon Criticism of sexual appeals in

advertisingadvertising

Sexual appeals—the type of advertising appeals that have received the most

criticism for being offensive or in poor taste are those using sexual appeals and/or 

nudity. These techniques are often used as ways of gaining consumers’ attention

and in some cases may not even be appropriate to the product being advertised.

Even if the sexual appeal is appropriate for the product, many people may still be

offended.

Another common criticism of sexual appeals is that they can be demeaning to

women (and men as well) by depicting them as sex objects. Many advertisers are

relying on nudity, sadomasochism, bestiality, and other startling images to gain

consumers attention and shock them. Advertisers who use nudity and sexual

suggestiveness argue that their ads are not offensive and are consistent withcontemporary values and lifestyles that are more accepting of this type of 

advertising 

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ConclusionConclusion

Marketers always try to create an effective and attractive

advertisement to attract the consumers to their products.

In doing that they take the opportunity to capture the

 benefit of advertisement by casting attractive, young and beautiful lady in the advertisements. By presenting the

young creative lady in an attractive way marketers or 

advertising agencies achieve to their goal or objective. In

conclusion, it must be included that, the presentation of 

 beautiful lady must in gentle and acceptable manner. If it

can be ensured, the objective of advertisement must bring

the success. 

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THANK YOUTHANK YOU