G E T T H E R E V I E W S YO U WA N T

THE ROLE OF BATHS IN YOUR HOTEL REVIEWS

C O M M E N T S A B O U T B AT H S A P P E A R 2 . 2 4 X O F T E N I N N E G AT I V E R E V I E W S .

BATHROOMS ARE A GATEWAY TO NEGATIVE REVIEWS.

Photo by: marriott.comPhoto by: londonhotelsinsight.comPhoto by: ayanp01 via fourseasons.com/newyorkPhoto by: theepochtimes.com

BATHS IMPORTANCERank highly: almost as important as overall room size and location.

Vital element in how guests evaluate their stay.

Photo by. Conradhotels.hilton.com

T H E R E A R E A N U M B E R O F FA C T O R S C O N T R I B U T I N G T O T H I S .

WHY THE GROWING IMPORTANCE?

Photo by: justtheplanet.comPhoto by: fourseasons.com/newyorkHotelsoftheworld.com

GROWING PERSONAL CARE PRODUCT MARKET

While historically, this may have been more skewed towards women, men are now using more hygiene/health/grooming products.

On average: • Women use 12• Men use 6.

More “things” require more counter space or storage.

Photo by: doubletree.hilton.com

EVERYTHING IN ITS PLACE

Just as they do at home, guests need a “place” to put things – everything

easily findable and within reach.

Remember the rule of thumb: at least as good as what they

have at home – if not better. Photo by: stylecaster.com

FAMILY TRAVEL

Photo by: scholastic.com

When families travel together, the bath can get even more crowded.

REMEMBER: AVERAGES

Average family size: 2.54 people.

Average family home size: 2600 sq. ft.

Single family homes average 2.56 baths or – 1.05 people per bath. Photo by: athomesense.com

Or put another way: people don’t typically share baths at home anymore.

COMPLAINTS

While some people might complain out of sheer sadism, most people don’t. • Confused about

what they thought they were getting.• Most try to

resolve their problems offline first.

Photo by: info.aliceapp.com

Most people resort to writing bad online reviews out of sheer desperation: they didn’t feel like they were

heard.

HOW TO ADDRESS THIS?

Don’t assume a “low maintenance” traveler. Plan for the “high maintenance traveler.”

Plan space use for more than 1 person.

Photo by: wzhome.net

C R E AT E T H E S PA - L I K E B AT H S YO U R G U E S T S WA N T.

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