The ROI of Mobile Apps
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The ROI of Mobile Apps ROI by empowering employees! #ROIAPPS Apperian presents @CIMARRONB @APPERIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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It seems like everyone's talking about mobile apps for employees. As you work on your mobile strategy, one of the questions you need to answer is: What's the real ROI of mobile apps for my company? Read more... Does it makes sense to build custom, in-house apps? Or use off the shelf apps? How do you cost-effectively manage the app lifecycle and security issues related to apps and data? We'll cover the major considerations on planning your app strategy, determining ROI, and managing the ongoing process of empowering employees in a financially responsible manner. We'll also share case studies of actual roll-outs and the ROI impact.
Transcript of The ROI of Mobile Apps
The ROI of Mobile AppsROI by empowering employees!
#ROIAPPS
Apperianpresents
@CIMARRONB@APPERIAN
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CIMARRON BUSERVP BUSINESS DEVELOPMENT
“Treating people with respect will gain one wide acceptance
and improve the business.”
—Tao Zhu Gong 500 B.C., Assistant to the Emperor of Yue, 2nd Business Principle
DETE
RMIN
ING R
OI#ROIAPPS
@CIMARRONB
@APPERIAN
VALUE OF APP TO ORGANIZATION
- REVENUE GENERATING OR COST SAVING?
- HIGH ROI APPS: HORIZONTAL OR VERTICAL
- FUN OR PAINFUL?
THE C
ONTE
XT O
F ROI
#ROIAPPS
@CIMARRONB
@APPERIAN ROI: INCREASE REVENUE AND COST SAVINGSVERSUS COST AND RISK
Source: The Enterprise Mobility Foundation
HIGH
ROI
APP
S#ROIAPPS
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
SalesOperations
Productivity
ServiceDelivery
HIGH
ROI
APP
S#ROIAPPS
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
SalesOperations
ConfiguratorsSales Wizards
Product DemosPricing Tools
Order PlacementCRM
Sales Call Management
HIGH
ROI
APP
S#ROIAPPS
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
Productivity
Corporate Directory“Social” Tools for Team
Process DigitizationMeasurement & ReportingEngineering & Testing Tools
Training DeliveryKnowledge Management
HIGH
ROI
APP
S#ROIAPPS
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
ServiceDelivery
Business to Business AppsService at the Point of Contact
Self Service CRM
May require:API/SDKs/Web Services
COST
OF A
PPS
#ROIAPPS
@CIMARRONB
@APPERIAN LIFECYCLE OF APPS:COST OF Creating, Deploying and managing
Development IT/Mobility End UsersSelf-ServiceIntuitive InterfaceRating, CommentingSocial (Crowd Sourcing)
App managementApp securityUser role based accessReporting and tracking
Templates and examplesEnterprise SDK and toolsCloud (content delivery)Pilot and beta support
Build vs. Buy Corporate vs. IndividualCentral vs. Decentralized
ROI F
OR S
ALES
OPS
#ROIAPPS
@CIMARRONB
@APPERIAN
Field OperationsUser Research
Crowd Sourcing
- Distribution- Awareness
- Training
Sales Mobility- Business Processes & Requirements-
- User Needs & Preferences- “Single Voice” to IT Team
Sales IT
App Developers
Voice of the field
Sales
BUSINESS VALUE • Increased productivity• More time in field• Less time on admin tasks• Faster time to revenue
ROI: INCREASING SALES PRODUCTIVITY
ROI F
OR S
ALES
OPS
#ROIAPPS
@CIMARRONB
@APPERIAN ROI: INCREASING SALES PRODUCTIVITY
Mobile Sales AppApp CatalogIOS UsersIOS Devices
Cost:
Build ($250k/year)+ App Maint ($50k/year)+ Lifecycle ($100k/year)
Savings:
- 30 min time savings / day
- Deal close time shorten -- from 7 days to 1.5 days
Calculate ROI -- more sales/month/rep -- deal time acceleration -- better cash flow
- Estimated $5MM valueor 10X + ROI
But NEED employees!
To install, use and enjoy app!
MAK
E APP
S FU
N#ROIAPPS
@CIMARRONB
@APPERIAN
Reduce the pain AND MAKE IT FUN!
live
PORTABLE
Fast
Fun
GAME-IFY
The ROI of Mobile Apps
#ROIAPPS @CIMARRONB@APPERIAN
