T H E R O A D T O

ViewabilityWITHOUT THESE FORMATIVE MOMENTS, THE ADVERTISING

INDUSTRY WOULD NEVER HAVE DEVELOPED AN APPRECIATION FOR

QUALITY, IN-VIEW IMPRESSIONS.

D I G I T A L A D V E R T I S I N G S P E N D R E A C H E D $ 2 6 B I L L I O N I N T H E U S .( H A L F O F W H A T I T I S T O D A Y )

appeared on HotWired,

an offshoot of Wired magazine

1994THE FIRST BANNER AD

S O U R C I N G

1 Advertising Age, “Happy Birthday, Digital Advertising!”, October 26, 2009

2 eMarketer, “Digital Ad Spending, United States, 2008-2012,” 2016

20102011

3 M S I S F O U N D E D

to make digital media more

valuable for marketers

I A B L A U N C H E S

S A F E F R A M E T H E F I R S T

V I E W A B I L I T Y M E A S U R E M E N T

T H E 3M S P R O P O S E S F I R S T V I E WA B I L I T Y S TA N D A R D

2012

V I E W A B I L I T Y G O E S M A I N S T R E A M !

2014with the MRC’s “Web Viewability Guidelines”

JUNE 2016M R C R E S P O N D S T O N E W

C O N C E R N S W I T H T H E “ M O B I L E V I E W A B I L I T Y G U I D E L I N E S ”

and publishers begin transacting on vCPMJULY 2016T H R O U G H A D E E P E N E D

R E L A T I O N S H I P W I T H M O A T ,

P A N D O R A P R O V I D E S

A D V E R T I S E R S W I T H 1 0 0 %

I N - V I E W I M P R E S S I O N S

A C R O S S P L A T F O R M S .

2013COMSCORE REVEALS THAT

ARE NEVER SEEN54% OF ONLINE

DISPLAY ADS

CAUSING THE INDUSTRY TO

BECOME OBSESSED WITH

VIEWABILITY