The Road to Becoming an Insight Seller

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The Road to Becoming an Insight Seller CONNECT Connect the dots Connect with people In Insight Selling: Surprising Research on What Sales Winners Do Differently, bestselling authors Mike Schultz and John Doerr teach you exactly how to connect, convince, and collaborate with buyers and win with insight. Americas • EMEA • APAC www.raingroup.com Questions to Determine the Strength of Your Relationship with Clients Sales has changed drastically in the last few years. With sellers at a loss for how to adapt, the team at RAIN Group undertook a massive research effort to find out what the winners of actual sales opportunities are doing differently than the rest. They discovered that the most successful sellers harness the power of ideas. They connect, convince, and collaborate with buyers. They are insight sellers. Sellers become the value when they COLLABORATE 1. How would your clients describe the importance of your relationship with them? 2. How would your clients describe the level of partnership they have with your executive team in setting strategy and direction? 3. How would your clients describe your impact on their success? 4. What would happen if your clients lost their relationship with you? 5. Would your clients seek to replace you themselves? Buy your copy from your favorite retailer! Amazon | Barnes & Noble | Books-A-Million | 800CEO-READ 2. In how they interact: • Responsive • Proactive • Easy to buy from 1. In what they bring to the table: • Educate buyers with new ideas and perspectives • Collaborate with buyers WINNERS COLLABORATE IN 2 WAYS 5 Become an Insight Seller Today CONVINCE buyers with stories using a 7-step framework Connection: Build rapport and credibility by demonstrating keen insight into their world. Action: Invite collaboration to explore possibilities further. Results: Demonstrate how those who change their thinking and actions are enjoying the rational (ROI) and emotional rewards. Breakthrough! Inspire with insight on how new thinking is changing the game, creating new hope. Dissatisfaction Layering: Take buyers on an emotional journey by moving back and forth between the current state and the new reality. Desire: Aspire to a benchmark for what could be, if only possible; paint picture of New Reality. Dissatisfaction: Demonstrate how current state is full of undesirable and difficult afflictions. 1 2 3 4 5 6 7
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    17-Oct-2014
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    Sales

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In Insight Selling: Surprising Research on What Sales Winners Do Differently, we reveal the results of our extensive analysis of over 700 B2B purchases from the buyer’s perspective. In our research, we found that sales winners consistently exhibit behaviors on three levels: 1. Connect 2. Convince 3. Collaborate In this infographic, we share the road to becoming an insight seller and what you need to do in each level to maximize your sales results. And if you want to know more about our research and findings, be sure to pick up your copy of Insight Selling by bestselling authors Mike Schultz and John Doerr: http://bit.ly/1j5Cvil.

Transcript of The Road to Becoming an Insight Seller

Page 1: The Road to Becoming an Insight Seller

The Road to Becoming an Insight Seller

CONNECT

Connect the dots

Connect with people

In Insight Selling: Surprising Research on What Sales Winners Do Di�erently, bestselling authors Mike Schultz and John Doerr teach you exactly how to connect, convince, and collaborate with buyers and win with insight.

Americas • EMEA • APACwww.raingroup.com

Questions to Determine the Strength of Your Relationship with Clients

Sales has changed drastically in the last few years. With sellers at a loss for how to adapt, the team at RAIN Group undertook a massive research e�ort to �nd out what the winners of actual sales opportunities are doing di�erently than the rest. They discovered that the most successful sellers harness the power of ideas. They connect, convince, and collaborate with buyers. They are insight sellers.

Sellers become the valuewhen they

COLLABORATE

1. How would your clients describe the importance of your relationship with them?

2. How would your clients describe the level ofpartnership they have with your executive team insetting strategy and direction?

3. How would your clients describe your impact ontheir success?

4. What would happen if your clients lost their relationship with you?

5. Would your clients seek to replace you themselves?

Buy your copy from your favorite retailer!

Amazon | Barnes & Noble | Books-A-Million | 800CEO-READ

2. In how they interact:• Responsive• Proactive• Easy to buy from

1. In what they bring to the table:• Educate buyers with new ideas

and perspectives• Collaborate with buyers

WINNERS COLLABORATE IN

2WAYS

5

Become an Insight Seller Today

CONVINCEbuyers with stories using

a 7-step framework

Connection: Build rapport and credibility by demonstrating keen insight into their world.

Action: Invite collaboration to explore possibilities further.

Results: Demonstrate how those who change their thinking and actions are enjoying the rational (ROI) and emotional rewards.

Breakthrough! Inspire with insight on how new thinking is changing the game, creating new hope.

Dissatisfaction Layering: Take buyers on an emotional journey by moving back and forth between the current state and the new reality.

Desire: Aspire to a benchmark for what could be, if only possible; paint picture of New Reality.

Dissatisfaction: Demonstrate how current state is full of undesirable and di�cult a�ictions.

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