THE RISE OF MOBILE APPS IN

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HEALTHCARE INDUSTRY

7. How Does Digital Marketing Work for Di�erent Businesses . . . . . . . . …14-15

S. no. Table of contents page no

Introduction

4 reasons mobile apps are demanded in a clinical settingTypes of mobile apps for healthcare industry

Several issues that challenge the integration of mobile apps in healthcare practice

Purpose of mobile healthcare apps for healthcare professionals

Medical apps for healthcare professionals

Benefits of mobile apps for healthcare pro-fessionals

Challenges of mobile apps in the healthcare industry

Future trends of mobile apps in the health-care industry

Mobile apps for healthcare industry: Over-coming challenges in the futureSome of the top performing mobile apps of healthcare industry in the market

Conclusion

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Are you a healthcare professional? Then, you cannot imagine your workspace without mobile apps built for healthcare industry. Are you a patient? You can then surely track your daily health status with mobile apps from healthcare industry. Are you a healthcare marketer? Then, you are about to gain much deals with the rising tide of mobile apps for healthcare industry. These apps are software programs that run on a mobile or a com-puter to execute a specific task. App designers of certain healthcare based company develop mobile apps for both healthcare professionals, medical institu-tions, hospitals and patients. But, they do not deal with profession-als directly. B2B healthcare marketers are the mediums over here that expose hospitals, medical professionals with new mobile healthcare apps that could help them connect with the audiences better. Healthcare professionals include doctors, nurses, or non-medical staff associated with healthcare industry, and mobile apps are making remarkable in the way they function nowadays. Here, we would elaborate on the rise of mobile apps for b2b healthcare in-dustry. “93 percent of physicians use mobile technologies in their day-to-day works, and 88 percent are using mobile technology to deliver quality patient care.”- HIMSS Analytics report The growth of Mobile apps in healthcare industry has been slow and steady in initial stages; currently, it is speeding up and the role of healthcare professionals is changing rapidly.

INTRODUCTION

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What is Digital Marketing?

(EMR), Clinical Decision Support System (CDSS), Laboratory Infor-mation System (LIS) and Print Archiving and Communication System (PACS).

4 REASONS MOBILES APPS ARE DEMANDED IN A CLINICAL SETTINGSome clinical setting within healthcare industry demand mobile apps for accessing information relating to these significant rea-sons. They are:Communication capabilities: video conferencing, text, email, voice conferencing and so onHospital Information System (HIS): To manage various data like, Electronic Health Record (EHR), Electronic Medical Record

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What is Digital Marketing?Informational Resources: for quick access to guides, textbooks, drug references, medical literature, and so on.Tracking clinical issues: for diagnosis of a disease, and prescrib-ing related medicines; calculate metrics like blood pressure or sugar levels. Know the traditional and modern marketing strategies through real life case studies.

TYPES OF MOBILE APPS FOR HEALTHCARE INDUSTRY:

Classifying mobile apps in healthcare industry into different cate-gories of watertight compartments is difficult, but not impossible. There is an agreed consensus of ten types of mobile apps in healthcare industry. All mobile applications for healthcare industry that are created in present and future will fall under these classifi-cations. They are:Clinical Assistance Apps: Clinical assistance apps act as profes-sional companions of a doctor. They help them check the Electron-ic Health Records (EHR) or access lab reports. Doctors also use them for illustrating and educating on patient health condition. Examples: Mobile MIM, DrawMD and so on.

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What is Digital Marketing?MONITORING APPS: Monitoring apps help doctors to track pa-tients’ behavior and symptoms remotely. They have expanded efforts for tele-health capabilities as well. Examples: American Well, and InTouchHealth.

REMINDER APPS: Reminder apps remind doctors and patients of their appointments and medications. They are available inde-pendently or as a part of the EHR package. Examples: OnPatient, Talksoft Connect.

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What is Digital Marketing?REFERENCE OR DATABASE APPS: Reference or Database apps help doctors to track and manage drug dosages, symptoms of dis-eases in a patient or patient history.Examples: Epocrates, UpToDate.

HEALTHY LIFE APPS: Healthy life apps contain fitness, diet, and health tracking capabilities mainly designed for patients rather than doctors. Examples: Glow, Fitbit.

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EFFICIENCY OR COMMUNICATION APPS: Efficiency or commu-nication apps are workflow management apps for doctors. They can communicate, coordinate, collaborate, and interoperate be-tween medical facilities in their organization. Examples: Doximity, OnPage.

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PATIENT PORTAL APPS: Patient portal apps contain information on patient’s Electronic Medical Records (EMR). It enables a natu-ral patient-doctor relationship. A patient can access EMR through such portal apps. Examples: NextGen Patient Portal, PortalConnect.

GENERAL FACILITY INFORMATION APPS: General facility infor-mation apps provide general information on hospitals and its facil-ities to patients. They also include details on availability of doctors, map of the hospital and so on. Examples: Patient by Mayo Clinic, MyWay by Boston's Children Hospital.

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SPECIALTY APPS: Specialty apps are fed with relevant medical data which make them self-explanatory in nature. They offer various facili-ties like anatomical models, vision screening tests and so on.Examples: GoCheckKids, CancerRX.

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What is Digital Marketing?SUPER APPS: Super apps can analyze and access information frommultiple connected health devices. It is set to be released soon.Example: GoogleFit, AppleHealthKit.

“On 2017, 84,000 app publishers developed apps for medical, healthcare and fitness market. Also, the use of mobile apps is majorly concentrated on 20 or fewer apps.” - R2G-mHealth Developer Eco-nomics-2017, Status-And-TrendsThough the competition for sustainability in mobile apps within healthcare industry seems intense, the number of downloads of mobile healthcare apps are by is increasing day-by-day. Healthcare marketing to millennials is a lucrative topic to discuss upon- read on to know more.

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What is Digital Marketing?PURPOSE OF MOBILE HEALTHCARE APPS FOR HEALTHCARE PROFESSIONALS:

The applications of mobile apps for healthcare professionals within healthcare industry are generally categorized into eight types. These include:

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Information management

Time management

Health record maintenance and access

Patient monitoring

Medical education and training

Clinical decision making

Reference and information gathering

Communication and consulting

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MEDICAL APPS FOR HEALTHCARE PROFESSIONALS:

Healthcare professionals demand mobile apps in the healthcare in-dustry for multiple purposes. Here are some mobile apps in the b2b healthcare industry in various categories for healthcare professionals.

CATEGORIES MOBILE APPS IN HEALTHCARE INDUSTRY

Information managementDropbox, GoodReader, Notability

Communication and consulting

Doximity

Reference and Information Gathering

Skyscape, Micromedex, Med-scape, MedPage Today, UpTo-Date, DynaMed

Patient management and monitoring

Archimedes, MedCalc, Lab Pro Values, AHRQ ePSS, Diagnosau-rus, Mediquations

Patient management and monitoring

QuantiaMD

What is Digital Marketing?BENEFITS OF MOBILE APPS FOR HEALTHCARE PROFESSIONALS:

App designers create mobile apps for enhancing the accuracy and speed of decision making for healthcare professionals. Mobile apps in the healthcare industry have numerous basic but essential benefits for healthcare professionals and providers. They are:

Convenience: Mobile apps provide portability, flexibility, and rapid access to information and multimedia resources to healthcare provid-ers and healthcare professionals. Also, healthcare students can access bulky research materials in a light-weight smart phone at any time.

Enhanced Clinical decision making: Clinicians demand answers for complex questions they encounter during clinical encounters. Health-care professionals (Doctor, nurses, and medical students, training pro-fessionals) can make accurate, evidence-based clinical decision making based on drug reference, disease diagnosis, medical calculator and textbook apps.

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Improves accuracy: Mobile apps for healthcare industry offer accura-cy of patient documentation for healthcare professionals. Mobile healthcare apps have resulted in making right decisions through accu-rate diagnostic coding, increased medication safety, documentation of side effects, timely communication and reduced medical errors on crit-ical care cases.

Increased efficiency: Healthcare professionals who use mobile apps have found certain improvements in workflow, care coordination, effi-cient access to clinical support and median doctor-patient encounter time. Mobile apps have multiplied the efficiency of healthcare profes-sionals. Increased Productivity: Mobile apps in healthcare industry have en-hanced the productivity of pharmacists through rapid processing of prescriptions, contraindications, interactions.

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CHALLENGES OF USING MOBILE APPS IN HEALTHCARE INDUSTRYMobile app design and development companies must work on nu-merous problems that stare at healthcare industry shortly. Countering the challenges determines the market of mobile healthcare apps among healthcare providers and healthcare professionals. The chal-lenges are;

Data confidentiality: Mobile apps in healthcare industry collect more sensitive data from customers (healthcare professionals, and health-care providers). They must strictly conform to the regulations that HIPA (Health Insurance Portability and Accountability Act) has set. The compliance to HIPA guidelines makes sure that data remains safe and secure.

Big Data management: Data extracted from Big Data can help pre-dict and cure diseases, and improve the quality of human life. Though AI (Artificial Intelligence) has provided treatments, they lack credibility and precision of human intelligence.

Market trends management: Investors in healthcare industry keep looking for comprehensive mobile apps that suit the current trend. They also focus on bringing a shaky change in trends (trendsetters) that transform healthcare industry. Keeping up with trends by inte-grating precise technologies has turned a difficult task for mobile healthcare app designers and developers.

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SEVERAL ISSUES THAT CHALLENGE INTEGRATION OF MOBILE APPS IN HEALTHCARE:

There are some burning issues while integrating mobile apps in healthcare practices. These must be sorted out to build sustainable mobile apps for healthcare industry. They are:

Reliability for making clinical decisions

Effect of doctor-patient relationship

Lack of oversight concerning standards, and content accu-racy for apps engaged in patient management

Protection of patient data concerning privacy

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FUTURE TRENDS OF MOBILE APPS IN THE HEALTH-CARE INDUSTRYThe future of mobile apps in healthcare industry is a mix of unforeseen conditions, and fulfilling unmet needs. Patient care and compliance are the two essential and difficult challenges that healthcare must en-counter. Here are some future trends below.

Improvement in patient ownership: An increase in patient owner-ship is expected when the use of mobile healthcare apps reaches remote places. It would create new opportunities for patients to com-municate with Healthcare professionals, self-monitoring and disease prevention capabilities. These applications can support caregivers, and improve the bonding between physicians and patients immensely. Adding value to clinical practice: Mobile healthcare apps are set to make unprecedented changes in the clinical practices. CDSS (Clinical Decision Support System) apps will have numerous additions to it like EMR (Electronic Medical Record) on desktops of clinical settings. CDSS will be implementing artificial intelligence-oriented algorithms that can integrate with HIS (Hospital Information System) capabilities like EMR and patient monitoring systems. The advancements in CDSS would result in improved patient care. Health education: The increased role of mobile apps in healthcare in-dustry will replace bulky medical textbooks and journals. Students can avoid carrying some unnecessary weights with information being available through mobile healthcare apps. The increased usage of mobile apps in healthcare industry would result in the new healthcare educational programs in the medical curricula.

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MOBILE APPS FOR HEALTHCARE INDUSTRY: OVER-COMING CHALLENGES IN THE FUTUREThere are some simple yet sound solutions to consistently beat the problems that threaten the mobile app market for healthcare industry. These are:• Healthcare institutions must establish standards and policies to ensure ethical and transparent conduct • Reexamine the effects of mobile healthcare apps in clinical education• Developing best criteria for medical app developers• Evaluation of mobile medical apps (medical apps that possess diagnostic efficacy) should be made according to its claimed outcome and utility in clinical practice • Increase data availability for users to help them select relevant, and valid mobile apps in healthcare industry

SOME OF THE TOP PERFORMING MOBILE APPS OF HEALTHCARE INDUSTRY IN THE MARKETMobile apps in healthcare industry are on a self-correcting mecha-nism. Some mobile healthcare apps have found higher usage and popularity amongst healthcare professionals and institutions. There are thousands of mobile apps based on healthcare industry in the market. Let’s discuss the top twenty mobile apps of healthcare industry based on validity, popularity, and ease of use.

The table below mentions different mobile apps in healthcare in-dustry that tops in the market and usage:

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MEDICAL APPS FOR HEALTHCARE PROFESSIONALS:

There is a repository of mobile apps in healthcare industry for different purposes ranging from educational to medical evaluation and solu-tion. We have discussed only a few here.

MOBILE APPS IN HEALTHCARE INDUSTRY

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MedScape

Epocrates

Skyscape

Calculate

MedPage Today

Monthly Prescribing Reference (MPR)

Standard dictations

PEPID

PubMed Mobile

DynaMed Plus

Eponyms

Lexicomp

Visual DX

Unbound MEDLINE

AO Surgery Reference

ShoulderDoc

Figure 1

Doximity

Docphin

Case

Drug reference app for disease pathologies

Clinical interaction and experimenting tool

Galaxy of medical and nursing skills

Collection of all medical calculators

Medical news and medical education

Widely used drug references of clinicians

App for the medical interns

Emergency diagnosis reference app

Evidence-Based Medicine in Clinical settings

Evidence-based clinical reference app

Medical glossary and phrases reference app

Extensive clinical reference app

Digital image education on diagnosis

Medical and healthcare article reference app

Orthopedic surgery reference app

Shoulder related diagnosis reference app

Image-based social networking app

Information exchange app for physicians

Medical journals and news reference app

Customized professional medical journal app

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“46 percent of healthcare professionals say that they will introduce the mobile apps to their practice in the next five years.”- Plano, Tex.-based Research now group, 2015.“Mobile healthcare application market will be more than $ 84,817 by 2020.”- Products, services applications, and end users- Global fore-cast to 2020

The above statistics ensure that the mobile apps market for healthcare industry is set to expand and explore beyond limits. One needs to catch up with ever evolving technology to stay competitive. If you liked the whitepaper, share it with your friends, colleagues, and relatives. Let us know your experience of using a mobile healthcare app in your healthcare marketing campaign as well.

For more queries and details on a b2b healthcare marketing list, con-tact Medicoleads at www.medicoleads.com. Make discussions on your quote and other healthcare marketing queries through sales@medicoleads.com.

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1. https://mlsdev.com/blog/why-develop-apps-for-healthcare 2. https://blog.capterra.com/everything-need-know-mobile-health-apps/ 3. https://www.gallaghermalpractice.com/blog/post/the-23-best- medical-apps-for-doctors 4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4029126/ 5. https://iims.uthscsa.edu/sites/iims/files/Top%2015%20 Free%20Android%20Medical%20apps%20f or%20Healthcare%20professionals.pdf

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