The Rise of Micro Networks at Events
-
Upload
neil-patwardhan -
Category
Mobile
-
view
585 -
download
0
Transcript of The Rise of Micro Networks at Events
![Page 1: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/1.jpg)
The Rise of Micro Networks In The Events Industry
Skoop’s Private Social Networks
![Page 2: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/2.jpg)
The Purpose of Social Networks Is To Connect With Each Other and Stay Intimately Relevant.
However, noise is starting to supersede relevancy and will continue to drive down quality engagement.
![Page 3: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/3.jpg)
The World Is Increasingly Moving To Mobile As a Means To Staying Connected.
![Page 4: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/4.jpg)
• This is the world we live in today. • With so many rules to follow,
powerful and intimate community engagement is declining fast.
• Noise continues to grow and relevancy continues to drop.
• There is an interesting trend in the world today; humanity is starting to grow weary of the issues above and psychologically reverting back to smaller more intimate communities.
• The rise of micro networks has begun and the events space is ripe for year round intimate communities.
However, noise is starting to supersede relevancy and will continue to drive down quality engagement.
![Page 5: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/5.jpg)
Data Point
Growth in $ Spend on Social Media Just to Get Noticed In The Next Few Years (2015-2018)
10x
![Page 6: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/6.jpg)
What exactly are Micro Event Based Networks?
How are they different from social networks?
Micro Macro
![Page 7: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/7.jpg)
Why Own A Private Micro Social Network or
Community?
User Generated/Curated Content
You OWN the data
Hyper-Relevancy
Private and Intimate
![Page 8: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/8.jpg)
How Does a Private Community Become Successful?
Relevant ContentStrong Pre and Post Marketing PlanInfluencer led AdoptionEngaging Platform and UI
A strong community becomes a multi event, multi conference
platform and the apps double as show apps. This establishes familiarity and continuity.
If the key influencers in your industry adopt the platform, their
content becomes easily accessible to the community.
Members stay intimately connected with each other year round and
continue networking without the need for email.
Content is key. Great content always fosters high usage. Conversations
stay relevant and noise free.
![Page 9: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/9.jpg)
Community Apps can double as show apps thereby, eliminating additional spend or multiple vendors.
SIDE NOTE
![Page 10: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/10.jpg)
• We build a private social network customized around your event which drives higher real time engagement and relevancy between attendees and organizers.
• We focus on building highly engaged communities that live year around. The dreaded “uninstall app after event” cycle is avoided as attendees continue to remain engaged on our platform.
• We white-label our technology by offering native apps or private instances for events of every size, thus creating a unique user/attendee experience.
• Attendees care about relevant information and being in the know, quickly and efficiently, and Skoop provides them with the best platform for that.
How Can SKOOP Help?
![Page 11: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/11.jpg)
• Deep dive into analytics & metrics• Assess audience wants/needs
• Continuous engagement, year round
• Promote next year’s events• Implement user feedback
• Curate relevant and meaningful conversation
• Real time feedback with your target audience
• Kickoff upcoming events• Build excitement• Generate sponsor/vendor
interest
THE SKOOP EXPERIENCE
![Page 12: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/12.jpg)
• Other App vendors are only interested in making your next event successful. • We are interested in building a community that lives year round and incorporates your shows as part of that
community.
How Is SKOOP Different From Other Show Apps?
![Page 13: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/13.jpg)
Data Point
Cost Savings Realized Over a 3 Year Period Using Skoop’s Year Round Communities Instead Of Using Different App Vendors Every Year.
Up to 300%
Skoop Saves You Money. Period.
![Page 14: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/14.jpg)
We are changing the industry for the better and creating show/event based communities which are relevant year round.
Neil PatwardhanFounder and [email protected]
Let’s Talk.
![Page 15: The Rise of Micro Networks at Events](https://reader031.fdocuments.us/reader031/viewer/2022030210/58acd18c1a28ab36288b5281/html5/thumbnails/15.jpg)
THANK YOU!