The Rise of Experiential Design – What You Need to Succeed
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Transcript of The Rise of Experiential Design – What You Need to Succeed
HELLO
LVTHN.COM @JASONLVTHN
AT YOUR SERVICE
EXPERIENTIAL DESIGN
GLOBAL COMPETITION
SHIFTED MEDIA LANDSCAPE
Customer experience… is a fundamental dimension
of how a company competes
HERE, NOW
01
// More engaging than traditional media
WHY EXPERIENTIAL?
// Most effective way to intrigue audiences
// Fastest growing discipline
// More engaging than traditional media
WHY EXPERIENTIAL?
// Most effective way to intrigue audiences
// Fastest growing discipline
// More engaging than traditional media
WHY EXPERIENTIAL?
// Most effective way to intrigue audiences
// Fastest growing discipline
// More engaging than traditional media
WHY EXPERIENTIAL?
// Most effective way to intrigue audiences
// Fastest growing discipline
// Where to jump in
// Effective methods
// Think in the physical space
WHAT YOU NEED:
// Project direction
// Effective methods
// Physical realization
WHAT YOU NEED:
// Project direction
// Effective methods
// Physical realization
WHAT YOU NEED:
// Project direction
// Effective methods
// Physical realization
WHAT YOU NEED:
ARTISTS DESIGNERS DIRECTORS MOTION DESIGNERS EDITORS UI / UX DESIGNERS PRODUCERS MANAGERS COMPOSERS SOUND DESIGNERS WRITERS PUBLISHERS PERFORMERS
ENGINEERS TECHNOLOGISTS CODERS SOFTWARE DEVELOPERS AV SPECIALISTS SET DESINGERS BUILDERS ARCHITECTS INTERIOR DESIGNERS INDUSTRIAL DESIGNERS STRATEGISTS CONSULTANTS NINJAS
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING
XD CATEGORIES
02
XD CATEGORY
EXHIBITION DESIGN
IMAGE: IBM “THINK” MIRADA
MUSEUM / COMMERCIAL
XD CATEGORY
EXHIBITION DESIGN
MUSEUM / ART
IMAGE: “LUMINOUS” JONATHAN JONES
XD CATEGORY
ENVIRONMENTAL GRAPHICS
WAYFINDING & INFORMATION
IMAGE: LEFT: “SELFRIDGES & COCARTLIDGE LEVENE
RIGHT: “CLOCK OF LIGHTYUGO NAKAMURA
XD CATEGORY
ENVIRONMENTAL GRAPHICS
MESSAGE DISPLAYS
IMAGE: “METEOCOLONNADESART+COM STUDIOS
XD CATEGORY
ENTERTAINMENT
CONCERT / MUSIC
IMAGE: AMON TOBIN “ISAM”LEVIATHAN / V2 LABS
XD CATEGORY
ENTERTAINMENT
LARGE SCALE EVENTS
IMAGE: “SOCHI OPENING CERMONIES” 2014 OLYMPICS
XD CATEGORY
MARKETING
DIGITAL BILLBOARDS
IMAGE: TIMES SQUARE / NYC
XD CATEGORY
MARKETING
GUERILLA & EXPERIENTIAL MARKETING
IMAGE: LEFT : JAPANESE SUBWAY AD RIGHT: SPRITE SHOWER
XD CATEGORY
MARKETING
PRODUCT LAUNCHES
IMAGE: “JOHN DEERE / 8R LAUNCH” SEE OUR SOLUTIONS, INC LEVIATHAN
XD CATEGORY
PLACEMAKING
LANDMARKS
IMAGE: “LAX PYLONS” PAUL TZANETOPOULOSLOS ANGLES INTERNATIONAL AIRPORT
XD CATEGORY
PLACEMAKING
PUBLIC MEDIA INSTALLATIONS
IMAGE: LEFT: “TOM BRADLEY INTERNATIONAL TERMINAL” MOMENT FACTORY SARDI DESIGN MRA INTERNATIONAL
RIGHT: JAUME “CROWN FOUNTAIN”
< C R O SS OV E R >
< C R O SS OV E R >
XD TECHN IQUE S
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHN IQUE S
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
03
XD TECHNIQUEVIDEO INSTALLATIONS
DIGITAL KITCHEN“COSMOPOLITAN HOTEL”
XD TECHNIQUEVIDEO MAPPING
AMON TOBIN“ISAM” WORLD TOUR
XD TECHNIQUEAUGMENTED REALITY
MICROSOFT“HOLOLENS”
XD TECHNIQUEINTERACTIVE
CHRIS MILK “TREASURY OF SANCTITY”
XD TECHNIQUEVIRTUAL REALITY
THE VOID VR“THE VOID”
XD TECHNIQUEHOLOGRAPHIC INSTALLATION
HATSUNE MIKU“WORLD IS MINE”
XD TECHNIQUEIMMERSIVE INSTALLATIONS
MUSEUM OF SCIENCE AND INDUSTRY“NUMBERS IN NATURE”
H OW TO CHOOSE ?
VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE
/ VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
H OW TO CHOOSE ?
PROJECT BUDGET / TIMELINE / INSTALLATION SPACE
GETT ING STA RTE D
04
PROJECT FOUNDATION
// Message
// Path
// Impact
// Innovation
// Meaning
PROJECT FOUNDATION
// Message
// Path
// Impact
// Innovation
// Meaning
PROJECT FOUNDATION
// Message
// Path
// Impact
// Innovation
// Meaning
PROJECT FOUNDATION
// Message
// Path
// Impact
// Innovation
// Meaning
PROJECT FOUNDATION
// Message
// Path
// Impact
// Innovation
// Meaning
PROJECT FOUNDATION
// Stakeholders
// Creators
// End users
THE PLAYERS
// Clients
// Creators
// Consumers
THE PLAYERS
// Clients
// Creators
// Consumers
THE PLAYERS
// Clients
// Creators
// Consumers
THE PLAYERS
Witnessed by few experienced by many
// Content creation
// Physical installation
// Live documentation
CONTENT STRATEGY
// Content creation
// Physical installation
// Live documentation
CONTENT STRATEGY
// Content creation
// Physical installation
// Live documentation
CONTENT STRATEGY
05Knowledge is experience everything else is just information
Albert Einstein
“
IMAGE: Luci Creative MSI Chicago
IMAGE: Luci Creative MSI Chicago
IMAGE: Luci Creative Leviathan MSI Chicago
IMAGE: Luci Creative Leviathan MSI Chicago
MIRROR MAZE
Finished exhibit
IMAGE: Luci Creative MSI Chicago
MIRROR MAZE
Finished exhibit
IMAGE: Luci Creative MSI Chicago
TA KE AWAYS
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
// Meaning
// Message
// Impact
// Innovation
// Path
SOLID FOUNDATION
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// Story
// References
// Renderings
// Prototypes
// Demos
// Presentation
CRAFTING PROPOSALS
// New technologies
// Attention spans
// Suck at math
CHALLENGES
// New technologies
// Attention spans
// Suck at math
CHALLENGES
// New technologies
// Attention spans
// Suck at math
CHALLENGES
// New technologies
// Attention spans
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Suck at math
CHALLENGES
// New technologies
// User engagement
// Constant testing
CHALLENGES
// New technologies
// User engagement
// Constant testing
// I suck at math
CHALLENGES
06WHE N TH I NG S GO WR ON G
“WHEN YOU FLY CLOSE TO THE SUN, YOU MAY GET BURNED”
FEAR VS . V IS ION
Nothing worth doing is ever easy…
NAYSAYERS BE DAMNED
AMBITION VS. REALITY
ROLL WITH IT
HOW TO M AKE IT BE TTE R
07
UNLEASH THE UNEXPECTED
BOT & DOLLY“BOX
UNLEASH THE UNEXPECTED
ROMAIN ETIENNE “STRP BIENNALE
UNLEASH THE UNEXPECTED
URBANSCREEN“555 KUBIK
CHOREOGRAPHY
PETER CRAWFORD / WORLD PRODUCTIONS/ PIX PRODUCTIONS
“ADOBE MAX 2014
CHOREOGRAPHY
ANARCHY DANCE THEATER“SEVENTH SENSE
GREAT STORIES OUTLIVE
TECHNOLOGY
DEFY LIMITATIONS
UNDERSTAND THE OTHER SIDE
O UR LUM I NOUS T IME S
08
ROBOTICS
ABB ROBOTICS“Royal Caribbean International”
KINETIC MEDIA
TAIPEI UNIVERSITY OF BUSINESS"ChangShi Building"
KINETIC MEDIA
MEDIA ARTISTS GROUP“HYPER-MATRIX“
KINETIC MEDIA
DESIGN BOOM“HEXI WALL”
VOLUMETRIC INSTALLATIONS
ED MANNING“VOLUMETRIC LIGHT SCULPTURE
VOLUMETRIC INSTALLATIONS
SQUIDSOUP“SUBMERGENCE“
A LUMINOUS CHICAGO
JAUME PLENSA“CROWNE PLAZA”
JAUME PLENSA“CROWNE PLAZA”
PUBLIC SPACES
DAVID DAVIES DESIGN STUDIO“LIGHTSCAPE 89”
PUBLIC PARKS
ZAHA HADID ARCHITECTS“BURNHAM PAVILION
PUBLIC TRANSIT
JACK C. NEWELL“THE WABASH LIGHTS”
MAJOR REDESIGN
JAMES CORNERFIELD OPERATIONS“NAVY PIER REDESIGN”
MAJOR REDESIGN
JAMES CORNERFIELD OPERATIONS“NAVY PIER REDESIGN”
MAJOR REDESIGN
JAMES CORNERFIELD OPERATIONS“NAVY PIER REDESIGN”
LUFTWERK“LUMINOUS FIELD
WHO’S READY?
B A N D T O G E T H E R
D E F I N E N E W
E X P E R I E N C E S
THANK YOU
XD RESOURCES
Leviathan labs // lvthn.com/labs
Call for entries // codaworx.com
Mapping blog // projectionfreak.com
Mapping tutorials // projection-mapping.org
Visual references // pinterest @jasonlvthn
User experience design resources // uxdesign.cc
Society for experiential graphic design // segd.org
Creative technology blog // creativeapplications.net
XD CAREER RESOURCES
Leviathan HR // [email protected]
Leviathan job postings // lvthn.com/careers
Leviathan linkedin // linkedin.com/leviathan
Motionographer // jobs.motionographer.com
