The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep
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Transcript of The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep
THE RISE OF AUGMENTED REALITY
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REALITY AUGMENTED REALITY
VIRTUAL REALITY
REALITY SPECTRUM
AUGMENTED REALITY
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MILLGRAMS REALITY SPECTRUM
REALITY VIRTUAL REALITY
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GARTNER HYPE CYCLE
A potential technology breakthrough is made. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial
viability is unproven
Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies
take action; many do not.
Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early
adopters. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots;
conservative companies remain cautious.
Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.
The technology’s broad market applicability and relevance are clearly paying off.
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GARTNER HYPE CYCLE 2010 / 2011 #ATC2014
GARTNER HYPE CYCLE 2011 / 2012 #ATC2014
GARTNER HYPE CYCLE 2012 / 2013 #ATC2014
GARTNER HYPE CYCLE 2013 / 2014 #ATC2014
MOBILE MEDIA CONSUMPTION #ATC2014
AR & MOBILE MEDIA CONSUMPTION #ATC2014
BRANDING & MARKETING
INDUSTRIAL & MAINTENANCE
MEDIA & ENTERTAINMENT
EDUCATION & TRAINING
ENTERPRISE & RETAIL
HEALTH & RECREATION
GOVERNMENT & MILTARY
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WORK FOR ASB #ATC2014
WORK FOR ASB
MOBILE MEDIC #ATC2014
HERSHEY #ATC2014
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PIZZA BOX
PRODUCT ENGAGEMENT
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LIVE DEMONSTRATIONS
IN-STORE PROMOTION
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GIANT PIZZA BOX
BRANDING
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ZOMBIE ROAD TRIP
BRAND ACTIVATION
BANNERS & SOCIAL MEDIA
ADVERTISING
• The application has been downloaded over 25,000 times across iOS and Android platforms to date.
• 8th most downloaded app in NZ over launch week
• More than 400,000 people reached organically
• 25,000+ video plays helped viewers to understand
how to play the game and promote the experience • Featured on 50+ blogs/websites over 8
countries. Subjects spanning across marketing, gaming and design
• GENWOW 2013 Awards TOP AR Campaign of 2013
THE RESULTS
SOCIAL
PRODUCT
LOCATION
WEB
PRINT TV
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MASS MEDIA REVOLUTIONS
AUGMENTED REALITY
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THE FUTURE IS WEARABLE
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THANK YOU Come see us at the Innovation Lab at 2.30pm
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@onefatsheep www.onefatsheep.com
Melbourne & Christchurch
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