The Rise and Fall of a Worldian Language: Amenity Icons from ISOTYPE to OpenStreetMap
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Transcript of The Rise and Fall of a Worldian Language: Amenity Icons from ISOTYPE to OpenStreetMap
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The Rise and Fall of a “Worldian Language”: Amenity Symbols from
ISOTYPE to OpenStreetMapNACIS 2016
Will Payne - Geography PhD Student University of California, Berkeley
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I: Interwar Socialist Origins
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ISOTYPE: 1924+
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ISOTYPE: 1924+
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“Few people today read Neurath's original intentions in international picture signs. Like many genres of modern design, the signs have been
thoroughly integrated into corporate and bureaucratic identity programs.”
Ellen Lupton, “Reading ISOTYPE,” 1986.
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II: Midcentury Standardization and Style
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Rudolf Modley: 1920s+
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“What is needed, internationally, is a set of glyphs which does not refer to any single phonological system or to any specific
cultural system of images.”
Margaret Mead, 1966
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Rudolf Modley: 1920s+
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Fodors: 1960s+
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“[I]t is imperative for man to be able to communicate with any other man no matter where he may live. This need, accented by jet travel, is felt universally today. […] Hopefully, with this Sourcebook, standard symbols will some day be understood by all,
regardless of language or culture.”
Henry Dreyfuss, Symbol Sourcebook, 1972
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Henry & Doris Dreyfuss: 1972
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Henry & Doris Dreyfuss: 1972
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“Henry Dreyfuss [is creating] a worldian language so powerfully generalized as to swiftly throw into obsolescence the almost fatally lethal trends of
humanity’s age-long entrapment in specializations.”
Buckminster Fuller, Introduction to Symbol Sourcebook, 1972
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Henry & Doris Dreyfuss: 1972
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III: The AIGA Legacy
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AIGA / U.S. Dept of Transportation: 1974+
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AIGA / U.S. Dept of Transportation: 1974+
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AIGA / U.S. Dept of Transportation: 1974+
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AIGA / U.S. Dept of Transportation: 1974+
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AIGA / U.S. Dept of Transportation: 1974+
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Google Earth: 2007+
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“The chicken wing—or just the silhouette chicken—has never made it to Google Maps for
a reason. These ideas just don’t speak as well as the fork and knife.”
Patrick Hoffman, Cartographer, Google, 2011
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Google Maps: 2011+
Bing Maps: 2010+
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IV: Lifestyle Segmentation and
Crowdsourcing
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Apple Maps: 2012+
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Airbnb: 2015+
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Zomato (formerly Urbanspoon): 2015+
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OpenStreetMap: 2006+
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Thank you.