THE RIO CARNIVAL Meri and Becca

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THE RIO CARNIVAL Meri and Becca. Brief History of Rio Carnival. A world famous festival held before Lent every year Dates back to 1723 2 million people take to the streets each day Rio Carnival is filled with revellers, floats and adornments from numerous samba schools located in Rio - PowerPoint PPT Presentation

Transcript of THE RIO CARNIVAL Meri and Becca

  • THE RIO CARNIVAL

    Meri and Becca

  • A world famous festival held before Lent every yearDates back to 17232 million people take to the streets each dayRio Carnival is filled with revellers, floats and adornments from numerous samba schools located in RioSamba School composed of a collaboration of local neighbours that want to attend carnival together, they have some kind of regional, geographic common background

    Brief History of Rio Carnival

  • Carnival is the epitome of a mega eventRio Carnival is a globally recognised personalityExtreme media exposure, appeals to the masses Generates significant economic, political, social and cultural capitalBrazil basically stops for almost a week and festivities are intense day and night!Carnival as a Mega Event

  • Pre modern built around tradition, myth, rituals and seasonsModern - rationalises spaces (Sambadrome) and have become industrial Post modern commodified market values for signs and symbols- celebritised and disneyfied altogether voyeuristic - carnival has become meaningless - very controlled event but comes across at chaotic Carnival in Context

  • Local identity design in performance of carnival National identity reflective of national views International/global identity impressions we expect to see are played out through the media around the world usually overindulgent and libidinousGlobal identity carnival has significance to so many nations and has developed a global personality Heritage African and European influences in SambaCarnivalesque increasingly standardised around the worldIdentities at the Carnival

  • Rio Carnival is a very gendered event!Parade is predominantly womenObjectification of women? Gendered Idenites

  • Success of event has put Rio on the mapReinforces Brazilian culture music and danceCommodification of culture...

    Brazilian Identity

  • Media spectacle (Kellner) and interest has helped create the spectacle seen at the Rio Carnival Reinforces global spectacle consumed around the world as well as in Rio de JanieroCarnival is passively consumed spectacle for somecarnival can oppose the spectacle (DeBord, 1967) political elementsSpectacle

  • An event this large has many impacts on the host city. Economic millions for city, but where does this money go? Slums Social in Brazil, carnival focused on the lower classes but now the upper classes participate with tickets in the sambadrome costing up to $500 each, this is also littered with celebs brings communities together to put shows togetherPolitical used as a politcal tool generates regeneration income is this the case in Brazil?Social, economic and cultural impacts

  • Whole city stops for almost a weekThe celebrations gives everyone a chance to be involved, street festivals freeHowever...Increase in crime lack of securityLocal

  • Worlds perception of Brazil flamboyant, beautiful women, etcThrough globalisation, Brazilian influences have spread over the globe, music dance and cultureThe traits of Rio Carnival can be enjoyed everywhereGlobal

  • How much do you think the Rio Carnival benefits the Brazilian people?Do you think the Rio Carnival is still seen as a religious festival?

    Task

    http://www.youtube.com/watch?v=K3mYDwRTALo

    *http://www.youtube.com/watch?v=kgFjSp5as2g

    Carnival opposes spectacle as it *